Abu Dhabi City Municipality has invited tenders from the private sector to take part in the transformation of the Corniche, with the launch of the West 10 F\'&\'B Plaza project, to be located on the beachfront between Al Khaleej Al Arabi and Sultan bin Zayed Streets. With over one million people visiting the beach each year, the W10 F\'&\'B Plaza will enhance visitor experience with distinctive high-end retail, food and beverage outlets and underground parking space for 800 vehicles. A pedestrian underpass will provide access to the beach. Private sector investors will have the opportunity to develop and operate the new Plaza using a build-operate-transfer (BOT) arrangement. The new Plaza will play an important role in the continued improvement of one of the city\'s most popular visitor attractions which forms part of the government\'s Corniche Area Vision. \"Our aim is to increase the range and quality of public facilities as part of the government\'s long term programme to provide clusters of services and leisure activities along the prestigious Corniche beachfront - a location of major significance within Abu Dhabi\", said Rashid bin Ali Al Omaira, Investment and Asset Adviser for the General Manager\'s Office at Abu Dhabi City Municipality. \"By reinforcing the Corniche as one of the defining landmarks of the city, visited by over one million people each year, the West 10 F\'&\'B Plaza development provides an exciting opportunity for the private sector to play a vital part in infrastructure improvements that support the Abu Dhabi 2030 vision,\" he added. Abu Dhabi City Municipality has developed a comprehensive planning strategy to identify the economic and social benefits of the development that will cover an area of over 16,000 square metres.