Award winning jewellery retailer Pure Gold Jewellers has launched a new collection of pendants taking inspiration from the most romantic of all flowers, rose that has long been celebrated as a symbol of love and beauty. The pendants have been right in time for spring. Set in yellow and white gold ensconced in the sparkling brilliance of diamonds, they are a must have item for the season. According to Karim Merchant, CEO and MD of Pure Gold Jewellers: “Spring is the season of colour, sunshine and fun. With the bloom of exotic flowers all around, it is also the most romantic season of all. Our Spring collection draws inspiration from rose, the flower with the forever romantic quality. The diamonds in the pendant add to the allure of the jewellery.” Set in 25 cents diamonds, the pendants are priced at Dh2,499 and are available from all Pure Gold Jewellers outlets in the UAE, Qatar, Kuwait, Oman, Bahrain and India.