Award winning jewellery retailer Pure Gold Jewellers has enhanced their lustrous Oystra, Trillium and Pure Diamonds collection with new chic designs interpreted in contemporary trends perfect for women who love fashion. According to Karim Merchant, CEO and MD of Pure Gold Jewellers: “If you are looking to complete a stylish new look with jewellery, then our latest collection of rings, pendants and earrings boasts some of the current styles for fashion savvy women. Our Oystra collection features elegant designs in cultured and natural pearls, a perfect match for any occasion. The new designs we have added to our Trillium and Pure Diamonds collection are carefully crafted diamond inspirations in 18kt statement rings and pendants, available in white and yellow gold.” The new collection includes a stylish Oystra ring with three lines of 15 cents diamonds around a natural pearl priced and is priced at Dh2,299. One of the new additions to the Trillium collection includes drop pendants and earrings with three sets of diamonds symbolising the past, present and future in a woman’s life. The pendant and ring are encrusted with 15 cents diamonds in 18kt gold and priced at Dh1,299 each, and the earring comprises 30 cents diamonds and is available for Dh2,299. The Pure Diamonds collection features Marquise shaped beautiful pendants and earrings with an abundance of 75 cents Belgian cut diamonds in 18kt, which come at a price of Dh3,499 each. All items are available in 18kt yellow and white gold.