Arab Today, arab today jeweller seeks to redefine gold sales with kiosk idea
Last Updated : GMT 10:02:19
Arab Today, arab today
Arab Today, arab today

Jeweller seeks to redefine gold sales with kiosk idea

Arab Today, arab today

Arab Today, arab today Jeweller seeks to redefine gold sales with kiosk idea

Dubai - Arabstoday

It is a time-honoured concept in the jewellery trade that its customers take their time about their purchases. The average time spent by a shopper mulling his or her decision would be well over an hour and more (though there are some who would say that an hour would be quick going). Now BRR Jewellery wants to rewrite the script when it comes to jewellery retailing. They have opened a kiosk store — aptly named the Gold Express — at the Gold Centre. It is said to be the first such at one of Dubai\'s premier gold retailing locations. \"The concept was formed with the tourist traffic in mind and particularly those shoppers who treat such purchases from an investment perspective,\" said a spokesperson for BRR Jewellery. \"They come with a specific amount for spending and willing to take what they can with that. \"They would prefer to do so from a bare-minimum retail format than the elaborate jewellery stores. This is for shoppers who want to buy gold on the go.\" Article continues below Fittingly then, the merchandising will be dominated by gold bars and coins, while lighter chains and bangles also get a look-in as do diamond stones and necklaces. Transformation The kiosk will store around 50kg of gold in various forms, worth Dh10 million at current rates, and will cost a monthly rental of Dh100,000. The setting-up costs also involved the key money. The express store concept in the gold trade represents the metal\'s transformation as an investment commodity, especially in the last two years. BRR Jewellery is tinkering with plans to extend it to key malls and other locations, though none of these is fully formed yet. At the same time, the retailer is not willing to completely let go of the traditional store format. Its first two outlets will open in the Al Ghusais and Karama neighbourhoods in the coming weeks. Short-term plans \"The near-term plans will be to have 10 to 12 traditional format stores with a combined investment outlay of Dh250 million,\" the spokesperson added. \"In the current market environment, a retailer cannot go with a kiosk format alone - it will not work. \"Creating a wider network establishes the brand identity in the consumers\' minds and this is where the bigger stores play a part.\" Retailing is a recent foray for BRR Jewellery. It launched operations in 2007 as a wholesaler of 22-carat gold and has since built a supply network of around 150 jewellers in the UAE and the rest of the Gulf. Europe and the US were added later.  

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today jeweller seeks to redefine gold sales with kiosk idea Arab Today, arab today jeweller seeks to redefine gold sales with kiosk idea

 



Arab Today, arab today
Arab Today, arab today Mohamed Bahari prepares new collection for spring 2017

GMT 06:15 2017 Monday ,27 February

Mohamed Bahari prepares new collection for spring 2017
Arab Today, arab today 17.4 million tourists visit UAE in 2016

GMT 00:47 2017 Monday ,27 February

17.4 million tourists visit UAE in 2016
Arab Today, arab today Sheds light on major steps in 12-year career

GMT 06:07 2017 Monday ,27 February

Sheds light on major steps in 12-year career
Arab Today, arab today UN envoy sets out framework

GMT 07:25 2017 Monday ,27 February

UN envoy sets out framework
Arab Today, arab today Kalam Nawaem made a difference in social issues

GMT 06:43 2017 Tuesday ,28 February

Kalam Nawaem made a difference in social issues
View News in Arabic - Business: أسواق مالية
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Parliament considers solutions to overpopulation

GMT 20:27 2017 Monday ,27 February

Parliament considers solutions to overpopulation
Arab Today, arab today Penguins in the age of dinos

GMT 11:44 2017 Saturday ,25 February

Penguins in the age of dinos
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today 'Constructive' Vauxhall talk with union

GMT 08:54 2017 Saturday ,25 February

'Constructive' Vauxhall talk with union
Arab Today, arab today Tesla back into red but revenue grows

GMT 07:27 2017 Thursday ,23 February

Tesla back into red but revenue grows
Arab Today, arab today Aspires present the story of Egypt’s first president

GMT 06:18 2017 Sunday ,26 February

Aspires present the story of Egypt’s first president
Arab Today, arab today Ex-yoga missionary unleashes rage

GMT 12:16 2017 Thursday ,23 February

Ex-yoga missionary unleashes rage

GMT 06:42 2017 Saturday ,25 February

Reasons for the delay 'On the Stairs of Servants'

GMT 05:14 2017 Thursday ,23 February

UK appoints 1st Scotland Yard chief in 188 years

GMT 18:23 2017 Friday ,24 February

Fadi explains secrets of  Nancy Ajram's newlook

GMT 10:28 2017 Wednesday ,22 February

Milan laughs while Rome cries

GMT 19:45 2017 Monday ,20 February

Sarah Belamesh designs antiques of "ceramic"

GMT 10:51 2017 Saturday ,25 February

Pigs with edited genes show resistance

GMT 14:04 2017 Friday ,24 February

Messi visit will contribute in tourism

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 06:28 2017 Tuesday ,28 February

Dumbphones survive rise of the smartphone

GMT 22:42 2017 Thursday ,23 February

Nasima Gamei revives heritage in jewelries
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday