Arab Today, arab today us automakers aim for luxury market in china
Last Updated : GMT 13:02:04
Arab Today, arab today
Arab Today, arab today

US automakers aim for luxury market in China

Arab Today, arab today

Arab Today, arab today US automakers aim for luxury market in China

US auto giant General Motors
Detroit - AFP

China is the new El Dorado for US automakers looking to develop sales of their luxury brands, which globally are lagging behind German and Japanese competitors.
General Motors, the largest US automaker, already sells more cars in China each month than it does in its home market and expects that to continue.
"Our joint ventures in China are working to boost production capacity by 30 percent to more than five million units annually by 2015," GM executive Mary Barra told the firm's annual shareholders meeting.
GM launched a Chinese-produced luxury sedan, the XTS, last year and is steadily adding more vehicles to its Cadillac range.
"Cadillac is already a very profitable business for us today and GM expects to see substantial growth for its luxury brand over the next few years, particularly in China where young consumers are open to new brands," said Dan Ammann, GM president.
GM a few months ago poached Johan De Nysschen, the former executive of Nissan's luxury Audi and Infiniti brands, to head the Cadillac brand.
The nameplate, part of GM since 1909, traces its roots to the French founder of Detroit -- today the heart of the US auto industry -- Antoine Laumet de La Mothe, Sieur de Cadillac.
China will become a "volume hub" for the Cadillac brands, De Nysschen said recently.
China, the world's largest auto market, accounts for about 25 percent of global luxury car sales and its share is only growing. German automakers including Audi, BMW, Mercedes and Volkswagen hold about 80 percent of the "premium" market.
Cadillac will soon launch in China a new full-sized sedan for owners who use a chauffeur and a smaller sports utility vehicle, burnishing the brand's reputation for building distinctive vehicles, he said.
"China has indeed has been a very rewarding market for GM. We've benefited from the tremendous growth. China has taken a very big role in GM and China's voice is a very strong voice within GM," GM China president Matt Tsien said during a recent conference in Wuhan. GM created the post in January to coordinate the US company's growing operations in China.
- Ford in Lincoln drive -
But General Motors is not the only US company looking at luring the Chinese high-end buyer. Ford Motor Company has just launched its Lincoln nameplate there.
The Dearborn, Michigan-based Ford, the number-two US automaker, hopes to sell more than a million cars in China this year for the first time and is banking on the appeal of a reimagined Lincoln.
The best-selling luxury brand in the United States two decades ago, Lincoln has been lagging behind luxury German and Japanese sedans.
In October Ford launched its first vehicles under the Lincoln brand in China, especially designed for the market: a mid-sized sedan, the MKZ, and a compact SUV, the MKC.
In early November, Lincoln opened its first dealerships in Beijing, Shanghai and Hangzhou.
Kumar Galhotra, president of Lincoln, said a total of eight Lincoln stores will open in China by year's end and by 2016, 60 Lincoln stores will be open in 50 cities nationwide, under a marketing program called "The Lincoln Way".
"The Lincoln Way demonstrates how a storied brand with a nearly 100-year history is innovating for our Chinese customers while staying true to our roots of personal service," Galhotra said.
Created in 1917 by former Cadillac executives, Lincoln is named after Abraham Lincoln, the 16th president of the United States. Ford has owned the brand since 1922.
The first US automaker to launch itself in the Chinese market, in the 1980s, is Chrysler, which today is part of Italian group Fiat Chrysler Automobiles (FCA) based in Milan.
But it was a bumpy road for Chrysler, which had teamed up with Germany's Daimler AG, maker of Mercedes-Benz vehicles.
FCA, which sells about 130,000 vehicles a year in China, will soon launch there Fiat, Alfa-Romeo and Chrysler vehicles as well as Jeep, a brand that belongs to Chrysler, with its Chinese partner Guangzhou Automobile Company.

 

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today us automakers aim for luxury market in china Arab Today, arab today us automakers aim for luxury market in china

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today us automakers aim for luxury market in china Arab Today, arab today us automakers aim for luxury market in china

 



Arab Today, arab today
Arab Today, arab today Youssra depended on colored foam

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today A no-frills business success

GMT 07:00 2017 Wednesday ,20 September

A no-frills business success
Arab Today, arab today Etiquette expert underlines importance of gifts

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts
Arab Today, arab today Israel sees benefits in independent Kurdistan: experts

GMT 07:58 2017 Wednesday ,20 September

Israel sees benefits in independent Kurdistan: experts
Arab Today, arab today Saudi Arabia to unblock internet calling apps

GMT 11:31 2017 Wednesday ,20 September

Saudi Arabia to unblock internet calling apps
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Ministry seeks to improve education

GMT 14:49 2017 Sunday ,17 September

Ministry seeks to improve education
Arab Today, arab today New Zealand opposition looks

GMT 10:35 2017 Thursday ,14 September

New Zealand opposition looks
Arab Today, arab today Puerto Rico, Virgin Islands brace

GMT 12:01 2017 Wednesday ,20 September

Puerto Rico, Virgin Islands brace
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Five trends at the Frankfurt auto show

GMT 12:04 2017 Monday ,18 September

Five trends at the Frankfurt auto show
Arab Today, arab today Renault-Nissan to launch

GMT 10:44 2017 Saturday ,16 September

Renault-Nissan to launch
Arab Today, arab today Horia Farghaly happy for success of “Case G”

GMT 12:14 2017 Monday ,18 September

Horia Farghaly happy for success of “Case G”
Arab Today, arab today France hopeful of persuading Trump

GMT 06:21 2017 Wednesday ,20 September

France hopeful of persuading Trump

GMT 06:31 2017 Saturday ,16 September

Eman Al Assy receives three offers

GMT 05:05 2017 Tuesday ,12 September

Pregnant woman's suicide roils China

GMT 16:53 2017 Saturday ,02 September

Mai importance of gifts during Eid Al-Adha

GMT 19:18 2017 Monday ,18 September

5,000 'Dieselgate' deaths in Europe per year

GMT 10:46 2017 Saturday ,05 August

Nanis reveals simple ideas for home renovation

GMT 04:26 2017 Wednesday ,20 September

Opioid overdose deaths take 2.5 months

GMT 11:40 2017 Monday ,18 September

Russia and Iraq restore air travel

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 12:56 2017 Friday ,15 September

Apple's grand plan in Ireland held up by a forest

GMT 11:37 2017 Saturday ,12 August

Fashion designer reveals her new collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday