du, the Emirates Integrated Telecommunications Company announced today that it has entered an official partnership with the UAE National Olympic Committee (NOC) in support of the country’s participation in the London 2012 Olympics. The partnership was announced at a meeting held at the committee headquarters and was signed by Secretary General of the UAE National Olympic Committee (NOC) Mohammed Al Kamali, and CEO of du Osman Sultan. Through the establishment of an online and mobile communication campaign, this exciting joint venture aims to provide UAE nationals and residents with the most up-to-date source of news – chronicling the country’s every triumph and achievement during the Olympics. The initiative will result in the creation of an additional section entirely dedicated to the UAE Olympic News within Eurosport Arabia, the web and mobile sports portal geared towards sport aficionados and developed by du and Eurosport. Eurosport Arabia was launched in 2009, offering sports fans in the Middle East and North African an exclusive digital channel broadcasting the latest sports news. “We are an Emirati company to the core, and it is a great honour to be able to support our country’s participation in the London 2012 Olympics by partnering with the UAE National Olympic Committee,” said Sultan. “Eurosport Arabia is the perfect platform to bring patriotic Olympics fans closer to the action, by providing up-to-date coverage on the UAE team’s progress. On behalf of all of my colleagues, I would like to wish the UAE delegation the very best of luck.” Commenting on the partnership, NOC’s secretary general Mohammed Al Kamali said: “As digital communication outlets serve as today’s leading news sources, we believe that this partnership (with du) will prove immensely beneficial for avid Olympic followers looking for to-the-minute news feeds. We are working very closely with our myriad national teams and are confident that they will be coming home with gold medals!” Also present at the signing ceremony was Chief Human Resources & Shared Services Officer Fahad Abdulrahman Al Hassawi, Vice President for Government Relations Ahmed Aburahima and NOC’s Board member, Financial Director and Member of the executive Office, Chairman of Marketing & investment committee Abdul Rahman Falaknaz.