Arab Today, arab today tod\s shoes turns from italy to beat crisis
Last Updated : GMT 16:37:40
Arab Today, arab today
Arab Today, arab today

Tod\'s shoes turns from Italy to beat crisis

Arab Today, arab today

Arab Today, arab today Tod\'s shoes turns from Italy to beat crisis

Rome - AFP

Custom-made shoe moulds hanging in a sun-filled workshop are the secret behind the success of luxury Italian shoemaker Tod\'s, which is flourishing despite a recession-hit economy. Harrison Ford, Princess Caroline of Monaco and Brad Pitt -- as well as countless of the newly rich in places like Brazil and China -- are among the wealthy foreign clients that are boosting sales. The craftsmanship and management may still be homegrown but the company -- like many in the Italian luxury sector -- has been forced to give up on its domestic market, at least for now. Sales in Italy last year fell by 26.7 percent last year and went up by 55 percent in China. \"Forget\" about sales in Italy \"for this year and a good few years after that,\" the shoe maker\'s dapper billionaire owner, Diego Della Valle, told shareholders at the latest annual meeting. Tod\'s managed to ring in a net profit of 145.5 million euros ($188.6 million) last year -- a 7.4-percent increase on 2011 -- despite the context of austerity and recession at home, where the economy has now been shrinking for two years. Sales were 963.1 million euros in 2012. Tod\'s is headquartered in a minimalist complex surrounded by olive trees in the Marche region in central Italy. A father-and-son team, 51-year-old Daniele and 21-year-old Matteo, are among the 900 workers at the plant. \"It\'s important to be able to pass on these skills,\" Daniele said in one of the workshops, filled with the smell of glue and leather. The company, which employs a total of 3,000 people worldwide, was founded in 1978 and has become famous for its mocassins with rubber pebble soles. It produces around 2.5 million pairs a year -- retailing from around 300 euros ($397) each. \"It\'s like a bank here,\" said Toni Ripani, 66, who manages the rich stock of leathers and skins, as he handled two rare blue crocodile skins. Tod\'s shoes are usually made with between 25 and 30 components, but that can range up to 70 for a particularly sophisticated model. Each new model is tried out by two employees. One of them, 39-year-old Roberto, said that his working motto is: \"Work with passion while paying attention to the details.\" Detail is something of an obsession at Tod\'s -- which has exactly 133 rubber pebbles on each sole, a signature touch for the group. The company had an underwhelming start. Its first collection was a flop but it gained fame after the flamboyant late boss of auto giant Fiat, Gianni Agnelli, wore a pair in a television interview. Its collections are now shown on Milan\'s catwalks. The headquarters looks more like an art gallery than a factory -- 40,000 square metres (430,600 square feet) filled with paintings and designer furniture like a staircase by Israeli Ron Arad. On a more practical level, it has a gym and a creche. While its business model may be all about exports, the company is also looking for homegrown talent. It has a programme offering 30 six-month apprenticeships for unemployed young Italians -- a way of ensuring the future of the brand.

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today tod\s shoes turns from italy to beat crisis Arab Today, arab today tod\s shoes turns from italy to beat crisis

 



Arab Today, arab today
Arab Today, arab today Prepares to present her new collection

GMT 14:29 2017 Monday ,20 February

Prepares to present her new collection
Arab Today, arab today Tourism shows signs of recovery

GMT 09:59 2017 Monday ,20 February

Tourism shows signs of recovery
Arab Today, arab today To release new antiques collection

GMT 20:33 2017 Friday ,17 February

To release new antiques collection
Arab Today, arab today Optimism on the front line

GMT 07:24 2017 Monday ,20 February

Optimism on the front line
Arab Today, arab today Murder of 2 reporters in Dominican Republic

GMT 22:45 2017 Thursday ,16 February

Murder of 2 reporters in Dominican Republic
View News in Arabic - Business: أخبار الشركات
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Kidogo provides childcare for underserved

GMT 20:24 2017 Wednesday ,15 February

Kidogo provides childcare for underserved
Arab Today, arab today Tragic fluctuations of Bakhtiari's life revealed

GMT 06:50 2017 Wednesday ,15 February

Tragic fluctuations of Bakhtiari's life revealed
Arab Today, arab today London to tax old cars

GMT 14:06 2017 Friday ,17 February

London to tax old cars
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today Nissan enhances sales in most markets

GMT 14:08 2017 Monday ,20 February

Nissan enhances sales in most markets
Arab Today, arab today Competes Sweden and Germans by S90

GMT 22:36 2017 Thursday ,16 February

Competes Sweden and Germans by S90
Arab Today, arab today Egypt to hold first session of Arab film festival

GMT 21:11 2017 Saturday ,18 February

Egypt to hold first session of Arab film festival
Arab Today, arab today Teach monkeys to recognize themselves in mirror

GMT 20:41 2017 Wednesday ,15 February

Teach monkeys to recognize themselves in mirror

GMT 07:30 2017 Saturday ,18 February

Actress Nadeen Al Rassi views art as her entity

GMT 06:40 2017 Friday ,10 February

MP calls for removing text from Islamic story

GMT 19:10 2017 Friday ,17 February

Hats, scarves add beauty to women

GMT 10:26 2017 Tuesday ,14 February

Emergency UN meeting in Harare

GMT 14:04 2017 Tuesday ,14 February

"Lagom" new Swedish concept in interior design

GMT 21:49 2017 Thursday ,16 February

Scientists develop new therapy

GMT 19:16 2017 Friday ,17 February

Aziz House ready to host the tourists

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 12:39 2017 Monday ,20 February

newest smartphone another winner for Huawei

GMT 13:16 2017 Tuesday ,14 February

First fashion model with Down syndrome
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday