SanDisk Corporation, a global leader in flash memory storage solutions, unveiled a broad line-up of new retail products. SanDisk’s product portfolio addresses all market segments-from mobile phones and cameras to notebooks and tablets-and use cases ranging from entry level to professional. SanDisk announced innovative product line which spans across all segments. “As the region demonstrates an appetite for plug-and-play flash memory cards for smart-phones, digital cameras, and gaming units, and as Tablet sales grow worldwide, SanDisk is well-prepared with technologies to capitalise on the surge in demand for these products,” said Tareq Husseini, SanDisk’s Regional Sales Director, Middle East and Africa (MEA). The line-up of products include: 64GB SanDisk Mobile Ultra microSDXC(tm) Card: SanDisk’s new 64GB microSDXC card can double the capacity of even the most advanced smartphones and tablets. The UHS-based, high-capacity card features up to 30MB/sec4 transfer speeds and offers the Class 6 performance needed to capture Full HD videos. The card is compatible with any tablet or smartphone equipped with a microSDXC card slot. Mobile phone sales are expected to reach 1.7 billion in 2014, and the majority of these handsets will include microSDXC card slots, according to Strategy Analytics, Slotted Phone Shipments Forecast, 12/10. Mobile phones allow consumers to create and enjoy an increasing amount of digital content, ranging from user-generated Full HD videos to full-length feature films and videogames. High-capacity mobile memory cards provide the storage expansion consumers need to keep up with the explosion of digital content. SanDisk Mobile Ultra cards come in capacities ranging from 4GB to 64GB to meet a variety of needs, with MSRPs starting at $24.99. SanDisk’s new Cruzer Fit USB flash drive is about the size of a dime, fitting easily into USB-compatible tablets and notebooks for convenient storage expansion. The drive comes in 4GB to 16GB capacities with MSRPs starting at $24.99. SanDisk’s new Cruzer Switch USB flash drive features a cap-less, slider-less, flip-top design for easy portability and comes in 2GB to 32GB capacities with MSRPs starting at $19.99. SanDisk SecureAccess Software: SanDisk offers encryption and online backup features (up to 2GB optionally available) on almost all of its retail USB drives. The software creates a password-protected private vault on the drive that lets consumers share the files they want while protecting sensitive data. Based on USB 3.0 interface transfer performance of up to 500MB/s, this card reader/writer reduces transfer time when downloading data from a card to a computer.