Arab Today, arab today ryanair looks to soften image in tougher market
Last Updated : GMT 22:20:10
Arab Today, arab today
Arab Today, arab today

Ryanair looks to soften image in tougher market

Arab Today, arab today

Arab Today, arab today Ryanair looks to soften image in tougher market

Dublin - AFP

Exchanges with customers on Twitter and plans for a simplified website -- Irish no-frills airline Ryanair is seeking to improve its public image as it flies into tougher market competition. Ahead of the Dublin-based carrier's latest quarterly earnings update on Monday, Ryanair has sought to soften its much-criticised public image of being a company that is lacking in good customer service. Customers being hit by fines at the airport for failing to print off their tickets and for carrying too much weight in their luggage are among some of the biggest grievances, even if Ryanair's policy is posted on its website. Ryanair recently simplified its online booking process, and will launch a new homepage later this month, after customers regularly complained about the confusing and long procedure. The airline also said it would allow passengers to carry a second bag of hand luggage from December. Ryanair’s chief operating officer Michael Cawley has said that while changes are being introduced there will not be a shift from the basic principles that transformed Ryanair into one of the biggest carriers in Europe. “The idea that there’s going to be wholesale changes is wrong. There’s some changes announced and there will be more changes but we don’t want to throw out what’s good about Ryanair,” he told an aviation conference in Dublin last month. “We need to be perhaps a little bit less vigorous in the implementation of (our policies). When we’re taking 70 euros ($95) from someone for a bag that doesn’t fit we should do it not with glee but with sympathy,” he added.    Ryanair had in September issued a shock profit warning that it blamed on intense competition and falling airfares, sparking a share-price plunge across Europe's airlines sector which highlighted its influence on the market. It said that it expects to come in at the lower end of its full-year net profit range of 570-600 million euros. This could be revised on Monday when Ryanair posts earnings for its second-quarter period. Following the profit-warning, outspoken chief executive Michael O’Leary declared that the company would strive to be less abrasive. “I’m conscious that we need to eliminate a lot of minor things that irritate,” O’Leary told the company’s annual general meeting (AGM). “We do need to soften the image when things go wrong. We need to be quicker and more responsive." In summing up O'Leary added: "We should try to eliminate things that unnecessarily pisses people off." The airline came under fire in the run-up to the AGM for charging a Dublin-based neurosurgeon 188 euros to change flights after his wife and three children were killed in a house fire in England. The airline later apologised to the customer. O’Leary also admitted that the company needed to reduce its “macho” culture and subsequently took part in a rather amusing but forthright question-and-answering session on social-media site Twitter, under the hashtag GrillMOL. Donal O’Neill, aviation analyst with Goodbody stockbrokers, said that September's profit-warning should be distinguished from the customer service changes. “They’re partly related long-term but in the near term they are quite different issues,” he told AFP. “In order to differentiate itself and in order to keep growing, Ryanair has to offer a slightly different product to its passengers and that’s with a longer-term view to appeal to those kinds of consumers that traditionally used legacy carriers (like British Airways and German airline Lufthansa). “A lot of these services are focused on trying to continue to take traffic from those carriers and also to try win new traffic and maybe slightly higher-end traffic,” O'Neill added. Ryanair transported almost 81 million passengers across Europe in the year to the end of October, its own data revealed on Friday.

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today ryanair looks to soften image in tougher market Arab Today, arab today ryanair looks to soften image in tougher market

 



Arab Today, arab today
Arab Today, arab today Ideen Belmahdy happy to be part of “ Fashion Star”

GMT 17:00 2017 Sunday ,26 February

Ideen Belmahdy happy to be part of “ Fashion Star”
Arab Today, arab today Tourist guide explains types of tourism

GMT 18:28 2017 Saturday ,25 February

Tourist guide explains types of tourism
Arab Today, arab today Expresses Algerian history by woody figures

GMT 13:26 2017 Friday ,24 February

Expresses Algerian history by woody figures
Arab Today, arab today Iran complying with nuclear deal

GMT 07:14 2017 Saturday ,25 February

Iran complying with nuclear deal
Arab Today, arab today Ayat Abaza says state TV presented major stars

GMT 03:52 2017 Sunday ,26 February

Ayat Abaza says state TV presented major stars

GMT 06:57 2017 Sunday ,26 February

Huawei wins MRM Business Innovation Award

GMT 08:49 2017 Saturday ,25 February

Shell plans $300 mn investment in Argentina shale

GMT 05:40 2017 Saturday ,25 February

British Airways owner reports profit

GMT 15:19 2017 Thursday ,23 February

Companies' commitment to Bahrainisation quotas praised

GMT 14:48 2017 Thursday ,23 February

Etihad Airways Engineering signs deal with Kenya Airways

GMT 12:25 2017 Thursday ,23 February

Bharti Airtel buys Telenor's India operations

GMT 10:47 2017 Thursday ,23 February

Saudi Aramco may offer discounted shares to citizens
View News in Arabic - Business: أخبار الشركات
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Reading therapy relieves mental disorders

GMT 15:39 2017 Friday ,24 February

Reading therapy relieves mental disorders
Arab Today, arab today UK appoints 1st Scotland Yard chief in 188 years

GMT 05:14 2017 Thursday ,23 February

UK appoints 1st Scotland Yard chief in 188 years
Arab Today, arab today Penguins in the age of dinos

GMT 11:44 2017 Saturday ,25 February

Penguins in the age of dinos
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today 'Constructive' Vauxhall talk with union

GMT 08:54 2017 Saturday ,25 February

'Constructive' Vauxhall talk with union
Arab Today, arab today Tesla back into red but revenue grows

GMT 07:27 2017 Thursday ,23 February

Tesla back into red but revenue grows
Arab Today, arab today Ola Ghanem hopes to work with M.Ramadan

GMT 07:23 2017 Friday ,24 February

Ola Ghanem hopes to work with M.Ramadan
Arab Today, arab today Ex-yoga missionary unleashes rage

GMT 12:16 2017 Thursday ,23 February

Ex-yoga missionary unleashes rage

GMT 06:08 2017 Thursday ,23 February

Actress Lobna Abdel Aziz proud of her career

GMT 12:35 2017 Tuesday ,21 February

63-Year-Old Woman Delivers Baby

GMT 13:47 2017 Friday ,24 February

Rabia Fatima reveals role of "Facebook" in her career

GMT 10:28 2017 Wednesday ,22 February

Milan laughs while Rome cries

GMT 20:33 2017 Friday ,17 February

To release new antiques collection

GMT 10:20 2017 Thursday ,23 February

Brazil's top diplomat resigns

GMT 11:54 2017 Thursday ,23 February

Saudis await visitors but will they come?

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday