Qtel was recognised for its dedication to customer service at the “seventh annual Insights Middle East Call Centre Awards” in Dubai recently. Lauded for its winning combination of cutting-edge technology and its empathetic, rapid responsiveness for customers, the company walked away with the coveted ‘Best Voice of Customer Programme’ award in the large company category. The award was received by Mohamed Saleh H al-Marri, Qtel Qatar, chief sales and service officer. The award is the latest in a series of major awards presented to Qtel and its customers sales and service team in recent years. Other major awards include a ‘Gold Award for Best Customer Services in 2010’ and a ‘Gold Award for Best Support Professional – IT 2010,’ as well as ‘CEO Excellence Awards’ in 2011 and 2012, and ‘Call Centre CEO Awards’ in 2009 and 2010. Qtel recognises that the customer experience is the most important differentiating factor in Qatar and has put increased resources into improving its customer-facing support services in 2012. This has included enhanced training and improved technology, to provide customers with more choice and a faster response.