nissan revives datsun to woo emerging market buyers
Last Updated : GMT 16:22:18
Arab Today, arab today
Arab Today, arab today

Nissan revives Datsun to woo emerging market buyers

Arab Today, arab today

Arab Today, arab today Nissan revives Datsun to woo emerging market buyers

New Delhi - AFP

Japanese carmaker Nissan resurrected its iconic budget Datsun marque on Monday to woo a new generation of cost-conscious buyers in emerging markets. Nissan, which in 1981 killed off the Datsun badge that was a favourite of legions of Western drivers, has launched a \"next-generation\" of the car to penetrate high-growth developing economies. Nissan Motor Co chief executive Carlos Ghosn unveiled the first new Datsun model in the New Delhi satellite city of Gurgaon. The car is set to go on sale early next year in India, the world\'s biggest small car market by volume. \"The Datsun is back!\" Ghosn declared at the car\'s world premiere as he showed off the five-door hatchback which features a front-wheel drive, swept-back headlights and a sporty grill. The 1.2-litre engine car will also be rolled out in Russia, South Africa and Indonesia in the next couple of years. There are no immediate plans to sell it in the United States or Europe. Ghosn, who also heads French carmaker Renault as part of a partnership, said Nissan has retained the Datsun brand concept of \"reliability and fuel-efficiency\" but \"completely updated the product\". He gave no sticker price for the car, to be known as the Datsun GO, but said it would be less than 400,000 rupees ($6,678). With the relaunched Datsun, which will be locally assembled, Nissan aims to fill a low-cost niche from which it has been absent, while keeping its main Nissan brand upmarket. The Datsun, which first went on sale in 1931 and was known as one of the auto industry\'s iconic brands, was sold in 190 countries. But Nissan scrapped the well-known name almost three decades ago, opting to use its own badge for the cars in what was a shock brand change for many loyal owners. Ghosn said the new Datsun would give Nissan a \"meaningful presence in high-growth markets\". Nissan aims to have a 10 percent market share in India by 2016, up from less than two percent last year. In a couple of years, Nissan expects 60 percent of all auto sales globally to take place in high-growth markets such as India, Indonesia and Russia, Ghosn said. In the United States, 500 out of every 1,000 people have cars, while in Russia the figure drops to 280. In South Africa, the number falls to 160 and it is 70 in Indonesia, he noted. In India, which has a population of 1.2 billion and where global automakers see the greatest ultimate potential, car owners represent just 15 out of 1,000 people. \"There is a signficant transition (in buying patterns) in global markets,\" Ghosn said. But Datsun will not face an easy ride in India\'s fiercely competitive auto segment, where market leader Maruti Suzuki, controlled by Japan\'s Suzuki Motor, sells its low-cost Alto hatchback for less than $5,000. India\'s no-frills cheapest car, the Tata Nano, sells for a minimum 150,000 rupees or just under $3,000 but has not fared well amid product image problems. The Datsun rebirth also comes as the Indian market is going through a tough period, with sales shrinking last year for the first time in a decade against the backdrop of a sharply slowing economy. \"It looks like a good product but it will be tough going -- they\'re starting essentially from zero in this segment,\" auto analyst Deepesh Rathore told AFP. Datsun\'s revival follow Ghosn\'s success in pushing Renault\'s low-cost Dacia marque which has been overtaking rivals in Europe\'s contracting car market.  

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

nissan revives datsun to woo emerging market buyers nissan revives datsun to woo emerging market buyers

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

nissan revives datsun to woo emerging market buyers nissan revives datsun to woo emerging market buyers

 



Arab Today, arab today
Arab Today, arab today Jordanian woman reveals her project

GMT 00:46 2017 Saturday ,11 November

Jordanian woman reveals her project
Arab Today, arab today Prince's vision spurs new Cornwall village

GMT 03:12 2017 Saturday ,18 November

Prince's vision spurs new Cornwall village
Arab Today, arab today Keep kids busy at Thanksgiving gatherings

GMT 11:14 2017 Friday ,10 November

Keep kids busy at Thanksgiving gatherings
Arab Today, arab today Israel ready to cooperate with Saudi

GMT 06:31 2017 Friday ,17 November

Israel ready to cooperate with Saudi
Arab Today, arab today Airbnb raided by Japan

GMT 01:55 2017 Saturday ,18 November

Airbnb raided by Japan
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Australian academic's book pulled

GMT 15:20 2017 Monday ,13 November

Australian academic's book pulled
Arab Today, arab today May under Brexit pressure at EU reform summit

GMT 02:14 2017 Saturday ,18 November

May under Brexit pressure at EU reform summit
Arab Today, arab today Delhi half-marathon to go ahead

GMT 03:51 2017 Saturday ,18 November

Delhi half-marathon to go ahead
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Tesla unveils its all-electric semi truck

GMT 02:59 2017 Saturday ,18 November

Tesla unveils its all-electric semi truck
Arab Today, arab today Baidu speeds up AI progress

GMT 11:46 2017 Friday ,17 November

Baidu speeds up AI progress
Arab Today, arab today Hanan Metawe denies apology for “Major Treason”

GMT 12:22 2017 Thursday ,16 November

Hanan Metawe denies apology for “Major Treason”
Arab Today, arab today paObama climate envoy slams Trump's rejection

GMT 16:04 2017 Friday ,17 November

paObama climate envoy slams Trump's rejection

GMT 08:06 2017 Wednesday ,15 November

Ayten Amer happy for “The Flood” success

GMT 11:15 2017 Thursday ,16 November

Angola oil boss sacked by father's protege

GMT 18:41 2017 Friday ,20 October

Designer Aql Faqih aspires to innovation

GMT 11:38 2017 Wednesday ,15 November

Unloved vultures fight for their survival

GMT 11:49 2017 Thursday ,17 August

Egyptian artist presents new collection of designs

GMT 06:13 2017 Friday ,17 November

Pope denounces healthcare inequality

GMT 05:18 2017 Thursday ,16 November

Boeing announces $27bn from flydubai

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday