Arab Today, arab today new yahoo logo slims down keeps exclamation point
Last Updated : GMT 18:31:22
Arab Today, arab today
Arab Today, arab today

New Yahoo logo slims down, keeps exclamation point

Arab Today, arab today

Arab Today, arab today New Yahoo logo slims down, keeps exclamation point

San Francisco - AFP

Web giant Yahoo has updated its logo with slimmer letters but kept the trademark purple color and exclamation point. \"We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products,\" Yahoo chief marketing officer Kathy Savitt said in a Tumblr blog post. On the Yahoo home page, visitors will see the familiar exclamation point dancing along the letters before settling at the end of the name at a slight angle. The updated logo comes as the Internet pioneer continues a quest to re-invent itself after being eclipsed by Google in the world of online search. The faded Internet star\'s new symbol has been redesigned to better reflect what the company aims to be under chief executive Marissa Mayer, according to Savitt. Since former Google executive Mayer became boss at Yahoo early last year, the California company has snapped up more than 20 startups including the billion-dollar buy of blog platform Tumblr. \"We knew we wanted a logo that reflected Yahoo -- whimsical, yet sophisticated,\" Mayer said in a blog post. \"Modern and fresh, with a nod to our history. Having a human touch, personal. Proud\" Mayer said the Yahoo team \"didn\'t want to have any straight lines in the logo. Straight lines don\'t exist in the human form and are extremely rare in nature, so the human touch in the logo is that all the lines and forms all have at least a slight curve.\" As a result, the design has \"thicker and thinner strokes -- conveying the subjective and editorial nature of some of what we do,\" she said. She added that the new logo evokes the \"Yahoo yodel\" by making the final O larger than the first. \"We wanted to preserve that and do something playful with the OO\'s,\" Mayer said. \"We wanted there to be a mathematical consistency to the logo, really pulling it together into one coherent mark. \"We toyed with lowercase and sentence case letters. But, in the end, we felt the logo was most readable when it was all uppercase, especially on small screens.\" Mayer\'s plan for reviving Yahoo\'s fortunes includes making priorities of mobile devices, video, personalized digital content, and elevating the company\'s popularity outside the United States. \"While the company is rapidly evolving, our logo - the essence of our brand - should too,\" Savitt said. To build excitement about the change of the well-known purple logo, Yahoo teased US visitors with variations on the theme daily in the run up to the unveiling.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today new yahoo logo slims down keeps exclamation point Arab Today, arab today new yahoo logo slims down keeps exclamation point

 



Arab Today, arab today

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today new yahoo logo slims down keeps exclamation point Arab Today, arab today new yahoo logo slims down keeps exclamation point

 



Arab Today, arab today Designer Rania Adel reveals her new collection

GMT 17:59 2017 Monday ,12 June

Designer Rania Adel reveals her new collection
Arab Today, arab today France defies terrorism through tourism

GMT 15:18 2017 Saturday ,20 May

France defies terrorism through tourism
Arab Today, arab today Mai Al-Jeddawi presents décor ideas for Ramadan
View News in Arabic - Business: أخبار الشركات
Arab Today, arab today
Arab Today, arab today

GMT 09:49 2017 Tuesday ,02 May

Girl barred from Malaysia chess competition

GMT 08:48 2017 Saturday ,06 May

Climate science: Bad news gets worse

GMT 16:25 2017 Sunday ,04 June

“Suhoor” is basic meal for fasting

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons

GMT 23:13 2017 Sunday ,18 June

New ransomware virus attacking mobiles in Oman
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday