The maker of India's Ambassador car has suspended production, citing debt and lack of demand for the iconic vehicle which came to define the country's political class, a company official said Sunday. Hindustan Motors, India's oldest car maker, shut down its factory on Saturday at Uttarpara in West Bengal state, where it has been making the Ambassador -- based on Britain's long-defunct Morris Oxford -- since 1957. "Work has been suspended indefinitely at the Uttarpara factory. It is being done to ensure the company doesn't bleed more (money) and to enable us to draw plans for its revival," the senior official told AFP. The company informed the Bombay Stock Exchange in a letter on Saturday, citing "very low productivity, growing indiscipline, critical shortage of funds, lack of demand for its core product ... and large accumulation of liabilities". The curve-shaped Ambassador, whose design has changed little in nearly 60 years, once ruled India's roads and for years was the only car driven by politicians and senior government officials, particularly in New Delhi. The car's "power status" allowed Islamist militants to drive an Ambassador past security and stage a deadly attack on the parliament building in 2001, bringing nuclear-armed rivals India and Pakistan to the brink of war. But the Ambassador, easily the most recognisable car on India's roads, has been muscled out over the years by the entry of more modern vehicles, particularly SUVs increasingly favoured by senior bureaucrats. The car still remains popular with taxi drivrs, some politicians and tourists looking for a bit of nostalgia on India trips. The country's once-booming car market has suffered a slump in recent years, with the economy growing at under five percent deterring new customers. The Hindustan Motors official said Ambassador sales have long been falling, with the factory recently churning out just five cars a day. Sales have dropped from 24,000 cars a year in the 1980s to less than 6,000 in the 2000s, according to the Times of India on Sunday, which predicted the end of the road for the "grand old lady" or "Amby". "Had HM (Hindustan Motors) continued to evolve the Amby over the past 60 years without changing the DNA, it would have been the Rolls Royce of India," the paper quoted India's leading auto designer Dilip Chhabria as saying.
GMT 22:53 2018 Thursday ,13 December
Indian Minister of Trade meets with UAE Ambassador, Chairman of Emaar PropertiesGMT 13:41 2018 Thursday ,06 December
Tyre maker Continental opens lab to extract rubber from dandelionsGMT 15:22 2018 Friday ,30 November
Paper industry around famous Chinese lake to be shut down by 2019GMT 11:13 2018 Sunday ,18 November
Electricx 2018 kicks off with participation of over 20 countriesGMT 14:17 2018 Thursday ,25 October
BP eyes entering several new Rosneft projectsGMT 12:08 2018 Saturday ,20 October
OPEC participants performed Vienna Agreement by 111%GMT 16:14 2018 Saturday ,06 October
Saudi Aramco IPO to go ahead by early 2021GMT 19:01 2018 Thursday ,04 October
LEAD S. Korean firms offer aid for quake-hit IndonesiaMaintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©
Send your comments
Your comment as a visitor