Etisalat, the leading telecoms operator in the Middle East, Asia and Africa, is sending its largest ever delegation to the Mobile World Congress (MWC) in Barcelona, Spain, from 25th to 28th of February, 2013. Etisalat Group will set up one stand in Hall 2 2B110 and another in the Operator Village OV-2 at the largest annual event in the telecoms industry. The multi-national operator headquartered in the UAE will use its presence at the Congress to showcase innovative products in mobile commerce, mobile health and Green IT. The event presents a unique opportunity to bring together manufacturers, mobile telecom operators, service providers and industry decision makers, enabling them to provide insights on the latest developments and discuss potential corporation opportunities. This year, Etisalat Group will highlight “Flous”, a new service developed in conjunction with MasterCard and Oberthur Technologies. Flous – which means “money” in Arabic – enables customers to use their mobile devices like a “digital wallet” for a variety of payments and transactions, including domestic and international money transfers, bank account management and purchase of tickets for transport. Increasing awareness of the potential of Etisalat’s Maternal Health programme, Mobile Baby, will also be a focus of Etisalat Group at this year’s congress. Mobile Baby enables quick and accurate identifying, communicating and acting on obstetric emergencies. The programme was recently expanded to include services that support care for children with severe acute malnutrition and to help eradicate polio in West Africa. Working with its partners, D-Tree International, Etisalat will continue to save countless lives and enhance life expectancies of women and children around the world. During Mobile World Congress, the Etisalat Group will also highlight its Energy Star ‘Green IT’ initiative which uses Machine-to-Machine (M2M) based-technologies to reduce carbon emissions and energy consumption. The Etisalat Group has been shortlisted for four GSMA Global Mobile Awards for its advanced service portfolio that is helping to enrich digital communities across the Middle East, Africa and Asia. Etisalat Group’s work in the rollout and commercialisation of advanced mobile financial services across continents was highlighted with two nominations in the “Best NFC or Mobile Money Service” and “Most Innovative Mobile App” categories. Etisalat Group is also shortlisted for “Best Mobile Service for Emerging Markets” and “Best Mobile Product for Women in Emerging Markets” for Mobile Baby. The goal of Mobile World Congress 2013 is to demonstrate the impact of mobile on individuals and businesses – in developed and developing markets – across a range of industries. The Congress aims to educate attendees from around the globe, providing insights on the latest technological developments, market opportunities, services, and devices which are now shaping communications. This year’s Congress will host thought leaders and industry experts from around the world. Last year, more than 67,000 industry leaders and players attended the Congress, making it one of the largest events of the year for the industry.