Istanbul - Emaar Turkey, the country-subsidiary of Emaar Properties PJSC, has announced the development of ‘Boulevardi,’ a new mixed use development spanning 67,000 square metres, offering luxury living in a stunning new urban neighbourhood. The second project of Emaar in the country underlines the company’s focus to provide long-term value to its stakeholders through strategic expansion in key emerging markets. The launch of Boulevardi builds on the excellent response of the Tuscan Valley villa community in Istanbul, Emaar’s pioneering master-planned community in Turkey, and will meet growing demand from international and local investors seeking world-class lifestyle assets within the vibrant city. Boulevardi will comprise over 1,000 luxury homes, a 190 room five star hotel, a wide range of leisure facilities, offices, and a world class shopping mall. Ozan Balaban, General Manager, Emaar Turkey, said: “There is considerable demand for high quality residential communities in Istanbul to meet the country’s exponential growth in the tourism and property sectors, drawing on the city’s unique business position bridging the Middle East region and Europe”. Boulevardi takes inspiration from the rich cultural heritage of the city featuring elegant homes inspired by Ottoman-style architecture surrounded by wide, tree-lined boulevards and vibrant neighborhood squares. Several lifestyle amenities including shopping, hospitality, dining and leisure facilities are in close proximity.