Arab Today, arab today cadillac ramps up power in us luxury battle with germans
Last Updated : GMT 04:36:12
Arab Today, arab today
Arab Today, arab today

Cadillac ramps up power in US luxury battle with Germans

Arab Today, arab today

Arab Today, arab today Cadillac ramps up power in US luxury battle with Germans

The Cadillac CTS-V
Detroit - AFP

Cadillac laid down an aggressive new claim to the US luxury market Tuesday, unveiling a powerful sedan it boasted could not be topped for speed or comfort by Mercedes Benz or BMW.
But it was far from clear whether it would be enough to help Cadillac and Lincoln, Detroit's two classic luxury brands, to topple the dominance of the Germans and Toyota's Lexus in the lucrative top segment of the US car market.
Cadillac's challenge, revealed at the annual North American International Auto Show in Detroit, came in the shape of the new CTS-V, a 640 horsepower, 200 miles per hour (320 kph) monster beneath an elegant sedan exterior.
As he looked straight across at the Mercedes Benz stand at the show, Johan de Nysschen, Cadillac president, boasted that it was faster than anything his Teutonic rivals could offer.
"This 112-year-old brand is reinventing itself," he announced.
"This is not just rhetoric," he told hundreds of journalists at the Detroit show.
"It's a comprehensive plan that starts with great products... We are here to disrupt and shatter the status quo."
- Germans dominate the US market -
Decades ago Cadillac and Lincoln dominated the US market, marks of American glamor on display from the White House to Beverly Hills.
But that cachet has long been lost, and both are fighting an uphill battle to recover it. Benz, BMW, Audi and Lexus have established themselves since the 1990s as bywords for a combination of luxury and performance.
The numbers show the challenge. Last year, Mercedes sold 356,000 cars in the United States, for a 2.2 percent share of the total US auto market, according to Autodata.
BMW sold 340,000, Lexus 311,000, and Audi 182,000.
Meanwhile, Cadillac, a General Motors division, found 171,000 buyers and Lincoln, Ford's luxury unit, sold 95,000 cars.
And Cadillac's sales fell in 2014, its market share going down to 1.0 percent from 1.2 percent.
Cadillac explained its relative weakness in the US market as lacking models in specific segments, particularly entry-level luxury cars, that its rivals have filled.
The average price of the cars it sold last year was higher than that for BMW and Lexus, he noted.
De Nysschen said the company would introduce eight new models between now and 2020 that will bridge the gap.
But the accent on power, rather than luxury and comfort, is a shift for Cadillac.
"In the past, we lost our American-ness in an attempt to out-German the Germans. So now we want to talk about cool, contemporary Americana," said Uwe Ellinghaus, Cadillac's marketing chief.
But a part of the effort is to recover a global name and with it conquer the Chinese market, which together with the United States accounts for half of the global luxury car market.
Both Cadillac and Lincoln are pushing hard in China, and Cadillac's global growth last year all came from there.
Lincoln's approach seems completely tailored for China: in contrast to GM's focus on power, Lincoln highlighted ease and comfort in its new MKX crossover Tuesday: top-end music systems, seats that massage, cushions that inflate and deflate, in a special "Black Label" line.
"The MKX welcomes you warmly," Lincoln President Kumar Galhotra said.
"It says hello when you walk up, and goodbye when you leave."

 

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today cadillac ramps up power in us luxury battle with germans Arab Today, arab today cadillac ramps up power in us luxury battle with germans

 



Arab Today, arab today
Arab Today, arab today Heart of Turkish Riviera is Alluring Seaside Escape

GMT 11:11 2017 Tuesday ,28 March

Heart of Turkish Riviera is Alluring Seaside Escape
Arab Today, arab today 5 Crafty Must-Have Limited-Budget Ideas

GMT 17:03 2017 Saturday ,25 March

5 Crafty Must-Have Limited-Budget Ideas
Arab Today, arab today Russia, Iran ink economic deals

GMT 08:03 2017 Wednesday ,29 March

Russia, Iran ink economic deals
Arab Today, arab today Media host gives priority to problems of people

GMT 07:00 2017 Tuesday ,28 March

Media host gives priority to problems of people
View News in Arabic - Business: أخبار الشركات
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Disaster costs nearly double to $175bn

GMT 10:42 2017 Tuesday ,28 March

Disaster costs nearly double to $175bn
Arab Today, arab today Campaign fights sexual harassment in Egypt

GMT 11:14 2017 Tuesday ,28 March

Campaign fights sexual harassment in Egypt
Arab Today, arab today Trump moves to roll back Obama climate measures

GMT 08:39 2017 Wednesday ,29 March

Trump moves to roll back Obama climate measures
Arab Today, arab today Prepares to give stargazers an eyeful

GMT 13:38 2017 Monday ,06 March

Prepares to give stargazers an eyeful
Arab Today, arab today Mercedes, VW recall million vehicles in China

GMT 09:16 2017 Wednesday ,29 March

Mercedes, VW recall million vehicles in China
Arab Today, arab today Uber grounds self-driving cars

GMT 09:11 2017 Monday ,27 March

Uber grounds self-driving cars
Arab Today, arab today Trump poised to roll back climate protections

GMT 09:28 2017 Tuesday ,28 March

Trump poised to roll back climate protections

GMT 18:57 2017 Tuesday ,21 March

Accessories designer reveals her new collection

GMT 11:10 2017 Monday ,27 March

Trump to roll back Obama clean power plan

GMT 13:26 2017 Friday ,24 February

Expresses Algerian history by woody figures

GMT 11:55 2017 Wednesday ,29 March

Need ‘gymspiration?’ The top fun fitness bloggers

GMT 09:02 2017 Thursday ,23 March

Laptop ban sparks ire

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons

GMT 05:17 2017 Wednesday ,29 March

Samsung to sell refurbished Galaxy Note 7s

GMT 19:27 2017 Saturday ,11 March

Boualsof launches "Priestess Kahina" collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday