Apple has opened a new store in Fuzhou, capital of east China's Fujian Province, bringing the brand's total number of stores to 36 in China.
Todd McKean, Apple's regional retail director, said the store will help customers experience the latest products, including the iPhone SE and iPad Pro (9.7 inch).
The store has hired 97 employees who speak Mandarin, Cantonese and English.
The Fuzhou store is the second in Fujian Province. Another store was opened in Xiamen City earlier this year.
Apple has 36 stores in China, four of which are in Hong Kong and 32 on the mainland.
Apple has continued its rapid expansion in China, its second largest market after the United States. The company plans to open four more stores on the Chinese mainland by mid-2016.