Arab Today, arab today news corp agrees to 280m settlement in us antitrust case
Last Updated : GMT 19:58:22
Arab Today, arab today
Arab Today, arab today

News Corp agrees to $280m settlement in US antitrust case

Arab Today, arab today

Arab Today, arab today News Corp agrees to $280m settlement in US antitrust case

A News Corp. unit will pay $125 million to Insignia Systems Inc.
New York - AFP

A News Corp. unit will pay $125 million to Insignia Systems Inc. to settle a lawsuit claiming it disparaged its rival and broke antitrust law while attempting to dominate the U.S. in-store advertising market.

The accord announced today ends a trial that began in federal court in Minneapolis yesterday. Insignia was seeking triple damages on its antitrust claim, alleging that it lost hundreds of millions of dollars as a result of anti-competitive behavior by the News America Marketing unit.

The settlement doesn’t include an admission of liability, News America said today. Under the settlement, Insignia will enter into a 10-year exclusive agreement with News America to sell signs and pay $4 million to the News Corp. unit.

“We view this settlement as a prudent business decision for News America Marketing,” Chris Mixson, News America president, said in a statement today. The 10-year-exclusive agreement “has the potential to be very profitable for both companies,” he said.

Insignia Systems sued its larger rival in Minneapolis in 2004, alleging violations of U.S. antitrust law and the Lanham Act, which prohibits unfair disparagement of competitors. Lawyers for Insignia and News America gave opening statements in the first day of trial yesterday.
‘Avoid Protracted Litigation’

“I am pleased that we were able to reach a mutually agreeable settlement and avoid protracted litigation,” Insignia President Scott Drill said in a statement today.

News Corp., owner of the Fox television network and the Wall Street Journal, previously settled unfair-competition suits brought by two other rivals in the in-store advertising and promotions market. The New York-based company agreed last year to pay $500 million to Valassis Communications Inc. It paid $29.5 million in 2009 to settle a claim of anti-competitive behavior brought by Floorgraphics Inc.

News America competes in stores with Insignia to run promotions for food companies including Sara Lee Corp., putting signs on shelves, ads on shopping carts and coupons at checkout counters. The companies create and sell in-store advertising and promotional materials to consumer-goods companies for placement in stores and buy placement rights from retailers.

News America’s promotional materials include in-store machines that dispense coupons and shelf signs with product prices. Insignia’s primary product is a shelf sign, called Pop Signs, designed to attract customers at point of purchase, according to court filings.

Insignia claimed that News America entered into exclusive contracts with retailers, paid the stores to boycott Insignia and used predatory pricing and bundling of advertising and promotion products, in violation of U.S. antitrust law.

Insignia also claimed News America disparaged it to customers, telling the consumer-goods companies that they would be throwing their money away by contracting with Insignia.

The case is Insignia Systems Inc. v. News America Marketing In-Store Inc., 04-cv-04213, U.S. District Court for the District of Minnesota (Minneapolis).

 

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today news corp agrees to 280m settlement in us antitrust case Arab Today, arab today news corp agrees to 280m settlement in us antitrust case

 



Arab Today, arab today
Arab Today, arab today Hats, scarves add beauty to women

GMT 19:10 2017 Friday ,17 February

Hats, scarves add beauty to women
Arab Today, arab today Tourist guide reveals methods of tourist attractions

GMT 17:46 2017 Saturday ,18 February

Tourist guide reveals methods of tourist attractions
Arab Today, arab today To release new antiques collection

GMT 20:33 2017 Friday ,17 February

To release new antiques collection
Arab Today, arab today Leader Omar Abdel Rahman dies in US prison

GMT 19:00 2017 Sunday ,19 February

Leader Omar Abdel Rahman dies in US prison
Arab Today, arab today Murder of 2 reporters in Dominican Republic

GMT 22:45 2017 Thursday ,16 February

Murder of 2 reporters in Dominican Republic
View News in Arabic - Business: اقتصاد دولي
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Kidogo provides childcare for underserved

GMT 20:24 2017 Wednesday ,15 February

Kidogo provides childcare for underserved
Arab Today, arab today Tragic fluctuations of Bakhtiari's life revealed

GMT 06:50 2017 Wednesday ,15 February

Tragic fluctuations of Bakhtiari's life revealed
Arab Today, arab today London to tax old cars

GMT 14:06 2017 Friday ,17 February

London to tax old cars
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today Competes Sweden and Germans by S90

GMT 22:36 2017 Thursday ,16 February

Competes Sweden and Germans by S90
Arab Today, arab today Porsche reveals new 2018 Panamera

GMT 17:31 2017 Wednesday ,15 February

Porsche reveals new 2018 Panamera
Arab Today, arab today Actress Nadeen Al Rassi views art as her entity

GMT 07:30 2017 Saturday ,18 February

Actress Nadeen Al Rassi views art as her entity
Arab Today, arab today Teach monkeys to recognize themselves in mirror

GMT 20:41 2017 Wednesday ,15 February

Teach monkeys to recognize themselves in mirror

GMT 07:05 2017 Friday ,17 February

Singer Diana Karzon will issue a new album soon

GMT 06:40 2017 Friday ,10 February

MP calls for removing text from Islamic story

GMT 13:16 2017 Tuesday ,14 February

First fashion model with Down syndrome

GMT 10:26 2017 Tuesday ,14 February

Emergency UN meeting in Harare

GMT 14:04 2017 Tuesday ,14 February

"Lagom" new Swedish concept in interior design

GMT 12:07 2017 Thursday ,16 February

Bite-mimicking malaria vaccine

GMT 09:03 2017 Thursday ,16 February

Tour guide praises women’s beaches

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 21:42 2017 Sunday ,12 February

Rania al-Ghazali designs candles of bubbles
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday