Arab Today, arab today constellation enters hot tequila market with casa noble
Last Updated : GMT 04:30:15
Arab Today, arab today
Arab Today, arab today

Constellation enters hot tequila market with Casa Noble

Arab Today, arab today

Arab Today, arab today Constellation enters hot tequila market with Casa Noble

Bottles of Constellation Brands' Corona beer
Washington - AFP

US alcoholic beverages giant Constellation Brands on Wednesday said it would buy Casa Noble, a Mexican organic tequila maker partly owned by music icon Carlos Santana.
"As the first super premium spirits brand we'll add to our portfolio, Casa Noble is a natural fit. It complements our successful Mexican beer brands," including Corona, Modelo and Pacifico, said Rob Sands, Constellation's chief executive, in a statement.
The Victor, New York-based company, which produces and markets beer, wine and spirits in North America, New Zealand and Italy, said the transaction was expected to close in September.
The company did not reveal the financial terms of the purchase.
The deal marks Constellation's entry into the fast-growing market for tequila, Mexico's native distilled liquor made from the agave plant.
US imports of tequila have grown 83 percent between 2002 and 2013,  at an average clip of 5.6 percent per year, according to the Distilled Spirits Council of the United States.
Imports of super premium tequila -- such as Casa Noble -- grew nearly 10 percent in the US market in 2013, the trade group said.
Sands said the company would "leverage our existing strong routes-to-market, as well as our marketing expertise and deep knowledge of the Hispanic consumer" in marketing Casa Noble.
Casa Noble tequila is made from organic blue agave grown in the hills of Jalisco, Mexico, and produced on a family-owned distillery that traces its roots back to 1776.
"Aligning with the world-class portfolio of Constellation Brands will enable the Casa Noble brand to continue to grow its position as one of the highest rated super premium tequila brands in the market," said Otto Hoernig, chief executive and chairman of Casa Noble Holdings, in the statement.
"Together with our equity partner, Carlos Santana, we built upon the brand's integrity and commitment to quality, resulting in this new future for Casa Noble with Constellation Brands."
Constellation shares rose 0.3 percent to $86.02 in late-morning trade on the New York Stock Exchange.

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today constellation enters hot tequila market with casa noble Arab Today, arab today constellation enters hot tequila market with casa noble

 



Arab Today, arab today
Arab Today, arab today Jordan airline suggests flyers 'talk'

GMT 11:59 2017 Friday ,24 March

Jordan airline suggests flyers 'talk'
Arab Today, arab today 5 Crafty Must-Have Limited-Budget Ideas

GMT 17:03 2017 Saturday ,25 March

5 Crafty Must-Have Limited-Budget Ideas
Arab Today, arab today Dozens dead in US-led Syria strikes

GMT 08:35 2017 Thursday ,23 March

Dozens dead in US-led Syria strikes
View News in Arabic - Business: اقتصاد دولي
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Yemen children dream of school

GMT 07:25 2017 Friday ,24 March

Yemen children dream of school
Arab Today, arab today MP submits a petition to dismiss university head

GMT 06:21 2017 Friday ,24 March

MP submits a petition to dismiss university head
Arab Today, arab today Salvage of South Korea's Sewol ferry

GMT 04:51 2017 Friday ,24 March

Salvage of South Korea's Sewol ferry
Arab Today, arab today Prepares to give stargazers an eyeful

GMT 13:38 2017 Monday ,06 March

Prepares to give stargazers an eyeful
Arab Today, arab today Audi RS 5 Coupe acquires new design

GMT 13:22 2017 Thursday ,23 March

Audi RS 5 Coupe acquires new design
Arab Today, arab today Renault Trezor wins design award

GMT 11:56 2017 Tuesday ,21 March

Renault Trezor wins design award
Arab Today, arab today Actress Mervat Amin reveals her role in new series
Arab Today, arab today 2017 already marked

GMT 15:25 2017 Tuesday ,21 March

2017 already marked

GMT 06:04 2017 Thursday ,23 March

Haifa Wahby bets on her new drama show

GMT 22:00 2017 Thursday ,23 March

Number of unwedded girls amounts to 2.5m

GMT 18:57 2017 Tuesday ,21 March

Accessories designer reveals her new collection

GMT 10:34 2017 Tuesday ,21 March

Mexico threatens to ditch US corn imports

GMT 13:26 2017 Friday ,24 February

Expresses Algerian history by woody figures

GMT 20:03 2017 Saturday ,25 March

Health expert warns from dust sensitivity

GMT 07:36 2017 Wednesday ,22 March

US, Britain ban laptops on flights

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons

GMT 19:27 2017 Saturday ,11 March

Boualsof launches "Priestess Kahina" collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday