losing arab hearts and minds
Last Updated : GMT 19:36:55
Arab Today, arab today
Arab Today, arab today

Losing Arab Hearts and Minds

Arab Today, arab today

Arab Today, arab today Losing Arab Hearts and Minds

London - Arabstoday

Having served as the Royal Navy’s public spokesman in Iraq, Steve Tatham straddles the journalist/military divide and offers an insider’s perspective on some of the challenges posed by relations between the media and the military. He thus adds to the burgeoning literature on the Iraq war and its fallout, particularly media coverage of the war and the Coalition’s public diplomacy efforts that accompanied and followed it. There is much of interest in the book to both specialists and a general readership. Tatham not only describes many of the dilemmas faced by the military, such as those relating to security and controlling news of casualties, but also those faced by the media. These include the issue of access to information, the need for footage to fill 24-hour news channels, and the onus of appeasing governments and winning audiences in wartime. He is sympathetic – sometimes to a fault – towards the Arab media, which he writes was denied information, excluded from briefings, and at times vilified by the U.S. authorities. He addresses the problems engendered by Arab satellite television coverage and U.S. attitudes, and shows how responsibility for them usually lies with America. For example, Arab media came under Coalition criticism for focusing on civilian casualties during the war, but Tatham explains how such coverage resulted from limited access: since the Arab media were not embedded, they focused on what they could access – often civilian casualties – in order to fill airtime. Another example is the broadcasting of pictures of dead or captured Coalition servicemen, a practice for which Al Jazeera was criticized. Tatham points out that U.S. officials discarded any concerns about inflammatory coverage when it suited their goals, such as when they readily released pictures of the corpses of Saddam’s sons, Uday and Qusay. Arab media were treated in accordance with the Bush administration’s with us or against us policy. With a discernible undertone of remorse over opportunities lost, Tatham has harsh criticism of the Coalition’s failure to handle the Arab media. He especially takes U.S. forces to task for hopelessly underestimating the importance of effective communication with the Arab media so as to reach Arab audiences and win ‘the battle for hearts and minds’ that he deems so crucial to the war effort. To him, it was U.S. arrogance, and hostility towards and misunderstanding of the Arab media – particularly Al Jazeera – that precluded effective military-media relations. In fact, Tatham’s central thesis is that had the Arab media been properly addressed, briefed and informed by the Coalition – as were Western media for the purposes of conditioning domestic attitudes towards the war – Arab hearts and minds could have been won. Tatham cites many voices from all parties to support his argument, making a strong contribution to correcting the record on Al Jazeera, especially in the wake of the negative publicity directed against the channel by American officials after September 11th and during the continuing war in Iraq. He is strong on military strategy and media management, but less so on specifics of the Arab world and the Arabic language – the latter an inessential subject to his argument. Others have made the point that the U.S. could improve its public diplomacy by addressing Arabs via existing Arab media, rather than seeking to compete with regional media by creating the likes of Al Hurra. The issues of American public diplomacy and the need to understand Arabs on their own terms have been stressed by others writing in this field, notably Marc Lynch in Voices of the New Arab Public: Iraq, al-Jazeera, and Middle East Politics Today, and former ambassador William Rugh. Yet it is difficult to imagine how any media strategy alone could have prevented the loss of favorable Arab public opinion during the war.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

losing arab hearts and minds losing arab hearts and minds

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

losing arab hearts and minds losing arab hearts and minds

 



Arab Today, arab today
Arab Today, arab today Jordanian woman reveals her project

GMT 00:46 2017 Saturday ,11 November

Jordanian woman reveals her project
Arab Today, arab today Banyan Tree Phuket Takes Festive Season

GMT 01:34 2017 Friday ,17 November

Banyan Tree Phuket Takes Festive Season
Arab Today, arab today Keep kids busy at Thanksgiving gatherings

GMT 11:14 2017 Friday ,10 November

Keep kids busy at Thanksgiving gatherings
Arab Today, arab today Israel ready to cooperate with Saudi

GMT 06:31 2017 Friday ,17 November

Israel ready to cooperate with Saudi
Arab Today, arab today Top Democrat faces investigation

GMT 09:50 2017 Friday ,17 November

Top Democrat faces investigation
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Australian academic's book pulled

GMT 15:20 2017 Monday ,13 November

Australian academic's book pulled
Arab Today, arab today Angola oil boss sacked by father's protege

GMT 11:15 2017 Thursday ,16 November

Angola oil boss sacked by father's protege
Arab Today, arab today paObama climate envoy slams Trump's rejection

GMT 16:04 2017 Friday ,17 November

paObama climate envoy slams Trump's rejection
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Baidu speeds up AI progress

GMT 11:46 2017 Friday ,17 November

Baidu speeds up AI progress
Arab Today, arab today Urban, young and active?

GMT 11:01 2017 Thursday ,16 November

Urban, young and active?
Arab Today, arab today Ayten Amer happy for “The Flood” success

GMT 08:06 2017 Wednesday ,15 November

Ayten Amer happy for “The Flood” success
Arab Today, arab today Unloved vultures fight for their survival

GMT 11:38 2017 Wednesday ,15 November

Unloved vultures fight for their survival

GMT 08:21 2017 Tuesday ,14 November

Nelly Karim focuses on humanitarian roles

GMT 09:23 2017 Wednesday ,15 November

Years melt away as Bening & Bell play unlikely lovers

GMT 18:41 2017 Friday ,20 October

Designer Aql Faqih aspires to innovation

GMT 13:40 2017 Monday ,13 November

Pollution spikes in Delhi amid warnings

GMT 11:49 2017 Thursday ,17 August

Egyptian artist presents new collection of designs

GMT 10:55 2017 Thursday ,16 November

UN warns fuel running out

GMT 01:04 2017 Wednesday ,15 November

In Morocco, a blue tourist town

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday