Arab Today, arab today losing arab hearts and minds
Last Updated : GMT 08:29:16
Arab Today, arab today
Arab Today, arab today

Losing Arab Hearts and Minds

Arab Today, arab today

Arab Today, arab today Losing Arab Hearts and Minds

London - Arabstoday

Having served as the Royal Navy’s public spokesman in Iraq, Steve Tatham straddles the journalist/military divide and offers an insider’s perspective on some of the challenges posed by relations between the media and the military. He thus adds to the burgeoning literature on the Iraq war and its fallout, particularly media coverage of the war and the Coalition’s public diplomacy efforts that accompanied and followed it. There is much of interest in the book to both specialists and a general readership. Tatham not only describes many of the dilemmas faced by the military, such as those relating to security and controlling news of casualties, but also those faced by the media. These include the issue of access to information, the need for footage to fill 24-hour news channels, and the onus of appeasing governments and winning audiences in wartime. He is sympathetic – sometimes to a fault – towards the Arab media, which he writes was denied information, excluded from briefings, and at times vilified by the U.S. authorities. He addresses the problems engendered by Arab satellite television coverage and U.S. attitudes, and shows how responsibility for them usually lies with America. For example, Arab media came under Coalition criticism for focusing on civilian casualties during the war, but Tatham explains how such coverage resulted from limited access: since the Arab media were not embedded, they focused on what they could access – often civilian casualties – in order to fill airtime. Another example is the broadcasting of pictures of dead or captured Coalition servicemen, a practice for which Al Jazeera was criticized. Tatham points out that U.S. officials discarded any concerns about inflammatory coverage when it suited their goals, such as when they readily released pictures of the corpses of Saddam’s sons, Uday and Qusay. Arab media were treated in accordance with the Bush administration’s with us or against us policy. With a discernible undertone of remorse over opportunities lost, Tatham has harsh criticism of the Coalition’s failure to handle the Arab media. He especially takes U.S. forces to task for hopelessly underestimating the importance of effective communication with the Arab media so as to reach Arab audiences and win ‘the battle for hearts and minds’ that he deems so crucial to the war effort. To him, it was U.S. arrogance, and hostility towards and misunderstanding of the Arab media – particularly Al Jazeera – that precluded effective military-media relations. In fact, Tatham’s central thesis is that had the Arab media been properly addressed, briefed and informed by the Coalition – as were Western media for the purposes of conditioning domestic attitudes towards the war – Arab hearts and minds could have been won. Tatham cites many voices from all parties to support his argument, making a strong contribution to correcting the record on Al Jazeera, especially in the wake of the negative publicity directed against the channel by American officials after September 11th and during the continuing war in Iraq. He is strong on military strategy and media management, but less so on specifics of the Arab world and the Arabic language – the latter an inessential subject to his argument. Others have made the point that the U.S. could improve its public diplomacy by addressing Arabs via existing Arab media, rather than seeking to compete with regional media by creating the likes of Al Hurra. The issues of American public diplomacy and the need to understand Arabs on their own terms have been stressed by others writing in this field, notably Marc Lynch in Voices of the New Arab Public: Iraq, al-Jazeera, and Middle East Politics Today, and former ambassador William Rugh. Yet it is difficult to imagine how any media strategy alone could have prevented the loss of favorable Arab public opinion during the war.

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today losing arab hearts and minds Arab Today, arab today losing arab hearts and minds

 



Arab Today, arab today
Arab Today, arab today Hats, scarves add beauty to women

GMT 19:10 2017 Friday ,17 February

Hats, scarves add beauty to women
Arab Today, arab today Tourist guide reveals methods of tourist attractions

GMT 17:46 2017 Saturday ,18 February

Tourist guide reveals methods of tourist attractions
Arab Today, arab today To release new antiques collection

GMT 20:33 2017 Friday ,17 February

To release new antiques collection
Arab Today, arab today Optimism on the front line

GMT 07:24 2017 Monday ,20 February

Optimism on the front line
Arab Today, arab today Murder of 2 reporters in Dominican Republic

GMT 22:45 2017 Thursday ,16 February

Murder of 2 reporters in Dominican Republic

GMT 15:04 2017 Wednesday ,04 January

Hitler’s ‘Mein Kampf’ becomes German bestseller

GMT 23:50 2016 Thursday ,08 December

UAE is helping the Arab world read more books

GMT 11:07 2016 Monday ,07 November

Sheikh Zayed Book Award announces first longlist

GMT 10:03 2016 Thursday ,13 October

A new illustrated book compares Beirut and New York

GMT 08:55 2016 Sunday ,25 September

Chinese Book Fair kicks off in Kathmandu
View News in Arabic - Culture: مراجعة كتب
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Kidogo provides childcare for underserved

GMT 20:24 2017 Wednesday ,15 February

Kidogo provides childcare for underserved
Arab Today, arab today Tragic fluctuations of Bakhtiari's life revealed

GMT 06:50 2017 Wednesday ,15 February

Tragic fluctuations of Bakhtiari's life revealed
Arab Today, arab today London to tax old cars

GMT 14:06 2017 Friday ,17 February

London to tax old cars
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today Competes Sweden and Germans by S90

GMT 22:36 2017 Thursday ,16 February

Competes Sweden and Germans by S90
Arab Today, arab today Porsche reveals new 2018 Panamera

GMT 17:31 2017 Wednesday ,15 February

Porsche reveals new 2018 Panamera
Arab Today, arab today Egypt to hold first session of Arab film festival

GMT 21:11 2017 Saturday ,18 February

Egypt to hold first session of Arab film festival
Arab Today, arab today Teach monkeys to recognize themselves in mirror

GMT 20:41 2017 Wednesday ,15 February

Teach monkeys to recognize themselves in mirror

GMT 07:30 2017 Saturday ,18 February

Actress Nadeen Al Rassi views art as her entity

GMT 06:40 2017 Friday ,10 February

MP calls for removing text from Islamic story

GMT 13:16 2017 Tuesday ,14 February

First fashion model with Down syndrome

GMT 10:26 2017 Tuesday ,14 February

Emergency UN meeting in Harare

GMT 14:04 2017 Tuesday ,14 February

"Lagom" new Swedish concept in interior design

GMT 12:07 2017 Thursday ,16 February

Bite-mimicking malaria vaccine

GMT 09:03 2017 Thursday ,16 February

Tour guide praises women’s beaches

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 21:42 2017 Sunday ,12 February

Rania al-Ghazali designs candles of bubbles
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday