mercedesbenz cla promotion
Last Updated : GMT 06:49:16
Arab Today, arab today
Arab Today, arab today
Last Updated : GMT 06:49:16
Arab Today, arab today

Cross-platform campaign

Mercedes-Benz CLA promotion

Arab Today, arab today

Arab Today, arab today Mercedes-Benz CLA promotion

'Untamed' is on radio, TV and online
Stuttgart - Arabstoday 

'Untamed' is on radio, TV and online Stuttgart - Arabstoday  To mark the introduction of its new four-door Coupé, the CLA, Mercedes-Benz is launching a promotional campaign under the slogan "Untamed. The new CLA", which will run on all relevant communication channels. The new vehicle, with its internationally unique aerodynamic design, is thus breaking free of the constraints of convention to become the leader of the road-going pack. Along with classic advertising measures such as print ads and TV spots, the CLA campaign will feature an online special aimed at stimulating the creativity of participants. Marketing activities will concentrate first and foremost on the unconventional, self-assured and sporty image of the vehicle. The Mercedes-Benz CLA will be available from authorised dealers from April 13, 2013. "The CLA will be in a vehicle class of its own. As the little brother of the CLS, it will appeal to target groups who bring a certain non-conformist approach to life. The campaign therefore puts the car in situations that can be summed up as 'Anything but ordinary'", according to Anders-Sundt Jensen, Head of Brand Communications Mercedes-Benz Cars. With the new CLA, Mercedes-Benz is introducing a four-door coupé whose sporty design and dynamic handling characteristics make it stand out from the competitive crowd. Using some surprising images, the TV spot asks how it is possible to stand out from the crowd, when so many others are also striving for individuality – the answer is provided by the new CLA. The promotional film will be shown until mid-March on all major German TV channels. The print materials show the 'style rebel' from a range of perspectives. These will be appearing until mid-April in high-circulation news and business magazines, specialist motoring publications and special interest media under headings such as "Form: non-conformist" or "Untamed". The classic advertising measures will be complemented by an unconventional online and event format. Launching in February is #Untamed, a digital photo installation inspired by the new Mercedes-Benz CLA, for which Mercedes-Benz will be exploiting the power of the popular social media photo platform Instagram. Users will be able to go to www.untamed-installation.com and upload the most unusual images from their personal Instagram photo stream to the multivdevice-compatible CLA campaign website. On the homepage, participants will be able to see how individual their photos are, and the extent to which they stand out from the images captured by other participants. In accordance with the central theme of "The natural enemy of the ordinary", participants will be encouraged to break free from the constraints of convention and demonstrate their creativity. A poster of the personal pictures can then be downloaded, sent by email or shared with friends via Facebook, Google+ and Twitter. This April these personal photos will then be digitally reworked and, together with the CLA, incorporated into an actual photo installation, to be presented to an international audience in Paris. Watch the teaser film #Untamed on YouTube at: http://scn.mx/vNNIi5/.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

mercedesbenz cla promotion mercedesbenz cla promotion

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

mercedesbenz cla promotion mercedesbenz cla promotion

 



GMT 12:48 2016 Sunday ,27 November

Cilic, Dodig push Croatia to brink of Davis Cup

GMT 05:24 2017 Thursday ,28 December

Erdogan says 'terrorist' Assad cannot be part of Syria

GMT 12:59 2016 Saturday ,05 November

WB welcomes economic reforms in Egypt

GMT 18:40 2016 Saturday ,05 November

Egyptian GDRs in London down

GMT 10:57 2017 Wednesday ,06 December

Peru striker Guerrero has doping ban extended

GMT 17:51 2017 Tuesday ,07 March

Trump Signs New Travel Ban on Six Muslim Countries

GMT 10:30 2017 Wednesday ,06 September

Saudi Information Ministry praises media role during Hajj

GMT 15:29 2017 Tuesday ,24 January

Mind games really do help your brain

GMT 06:55 2015 Thursday ,01 October

Boston Red Sox beat Yankees

GMT 08:17 2017 Monday ,28 August

Bahrain celebrates World Humanitarian Day 2017

GMT 02:07 2017 Tuesday ,28 February

Opposition seeks Russian support at Syria talks
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday