Arab Today, arab today \birdseye\ the frozen food revolution
Last Updated : GMT 21:34:08
Arab Today, arab today
Arab Today, arab today

\'Birdseye\': The frozen food revolution

Arab Today, arab today

Arab Today, arab today \'Birdseye\': The frozen food revolution

London - Arabstoday

You may not have heard of Clarence Birdseye, but odds are you\'ve eaten the results of his culinary innovation. Birdseye is the man credited with inventing frozen food. Everything you see in supermarket freezers today, from vegetables to pizzas to frozen dinners, can be traced back to Birdseye\'s work. His name would come to symbolize a veritable frozen food movement in the United States. Mark Kurlansky, known for his histories on eclectic topics such as Salt and Cod, has written a new biography about Clarence Birdseye. He joins Weekend Edition host Rachel Martin to talk about the book, called Birdseye: The Adventures of a Curious Man. Interview Highlights On Clarence Birdseye\'s outsized curiosity \"He was somebody who just wanted to know about everything. He wanted to know why people did things the way they did, and couldn\'t they be done better. He was very interested in processes. He was very curious about nature. He had a nickname for a while — other kids called him \'Bugs.\' He was interested in all these slimy little things.\" On his time living in Newfoundland, the setting for his great inspiration \"This was just really the wilds. There wasn\'t fresh food, and so he became concerned about his wife and baby. He noticed that the Inuits would catch fish and they would freeze as soon as they were out of the water. And what he had discovered was that if you freeze very quickly, you don\'t destroy the texture of food. It\'s something salt makers knew for centuries — that in crystallization, the faster the crystals are formed, the smaller they are. And the problem with frozen food is that they were frozen barely at the freezing point, and they took days to freeze, and they get huge crystals and they just became mush.\" On Birdseye\'s entrepreneurial mindset \"He set up a company in Gloucester, Mass., but he wasn\'t so much interested in having a seafood company; he understood perfectly well that there wasn\'t much of a market for it. What this company was to do was to develop machinery and ideas and patent them, and sell the patents to people with big money. ... The decade before he was born, Bell invented the telephone and Edison the phonograph and the light bulb was invented, and [Birdseye] very much had that idea in his head, that that\'s what you did — you came up with an idea and you started a company based on it.\" On the source of Birdseye\'s passion \"One thing that was very clear about him was that, in his way, he was a real foodie. ... He would go out to farms and talk to farmers about how they could make their processes and their product better suited for industry. Just the reverse of what food lovers think about today ... [in] the locavore movement. He was trying to correct the locavore movement.\" On Birdseye\'s personality \"He was a very garrulous, likable person and an absolutely brilliant salesman. When he was trying to get investors, he would send entire dinners of frozen food to their Manhattan apartments. He really had a confidence in this product that if people just tried it, they would love it.\" On the lessons Kurlansky learned from Birdseye \"I learned, first of all, how much a person is shaped by the times they live in. I think that if Birdseye lived today, he would see a lot of things very differently. And I also learned that possibilities are limitless if you have the brains and the curiosity and, you know, the chutzpah, to go out there and sell them.\"

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today \birdseye\ the frozen food revolution Arab Today, arab today \birdseye\ the frozen food revolution

 



Arab Today, arab today
Arab Today, arab today Jordan airline suggests flyers 'talk'

GMT 11:59 2017 Friday ,24 March

Jordan airline suggests flyers 'talk'
Arab Today, arab today 5 Crafty Must-Have Limited-Budget Ideas

GMT 17:03 2017 Saturday ,25 March

5 Crafty Must-Have Limited-Budget Ideas
Arab Today, arab today Dozens dead in US-led Syria strikes

GMT 08:35 2017 Thursday ,23 March

Dozens dead in US-led Syria strikes

GMT 13:48 2017 Wednesday ,22 February

Releases his new novel 'Three Nights'

GMT 13:15 2017 Wednesday ,15 February

Inherited the talent to draw on glass

GMT 08:38 2017 Tuesday ,31 January

Contemporary kicks off her exhibit

GMT 13:03 2016 Thursday ,08 December

Afghan determined to protect cultural

GMT 12:34 2016 Sunday ,20 November

Abu Dhabi harnesses art to foster cross

GMT 04:32 2016 Saturday ,29 October

Cassette tapes fast-forward to new following in Asia

GMT 11:49 2016 Monday ,17 October

Turkish film shines light on child brides

GMT 10:42 2016 Friday ,07 October

Rebels' archfoe turned peacemaker
View News in Arabic - Culture: حوارات وتقارير
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Yemen children dream of school

GMT 07:25 2017 Friday ,24 March

Yemen children dream of school
Arab Today, arab today MP submits a petition to dismiss university head

GMT 06:21 2017 Friday ,24 March

MP submits a petition to dismiss university head
Arab Today, arab today Salvage of South Korea's Sewol ferry

GMT 04:51 2017 Friday ,24 March

Salvage of South Korea's Sewol ferry
Arab Today, arab today Prepares to give stargazers an eyeful

GMT 13:38 2017 Monday ,06 March

Prepares to give stargazers an eyeful
Arab Today, arab today Audi RS 5 Coupe acquires new design

GMT 13:22 2017 Thursday ,23 March

Audi RS 5 Coupe acquires new design
Arab Today, arab today Renault Trezor wins design award

GMT 11:56 2017 Tuesday ,21 March

Renault Trezor wins design award
Arab Today, arab today Haifa Wahby bets on her new drama show

GMT 06:04 2017 Thursday ,23 March

Haifa Wahby bets on her new drama show
Arab Today, arab today 2017 already marked

GMT 15:25 2017 Tuesday ,21 March

2017 already marked

GMT 07:03 2017 Wednesday ,22 March

Merna Waleed praises her work with Soad Hosni

GMT 22:00 2017 Thursday ,23 March

Number of unwedded girls amounts to 2.5m

GMT 18:57 2017 Tuesday ,21 March

Accessories designer reveals her new collection

GMT 10:34 2017 Tuesday ,21 March

Mexico threatens to ditch US corn imports

GMT 13:26 2017 Friday ,24 February

Expresses Algerian history by woody figures

GMT 15:06 2017 Saturday ,25 March

Dialysis Supplies Dwindle for Syrians

GMT 07:36 2017 Wednesday ,22 March

US, Britain ban laptops on flights

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons

GMT 19:27 2017 Saturday ,11 March

Boualsof launches "Priestess Kahina" collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday