delving into emirati culture
Last Updated : GMT 12:04:03
Arab Today, arab today
Arab Today, arab today

On the outskirts of Milan

Delving into Emirati culture

Arab Today, arab today

Arab Today, arab today Delving into Emirati culture

UAE pavilion at Milan Expo 2015
Milan - Arab Today

Giant walls that represent sand dunes, a golden drum embracing a state-of-the-art theatre and interactive shows are taking shape at the UAE pavilion prior to the May inauguration of the Milan Expo.
Workers in small cranes and mechanised boom lifts are completing the installation of the UAE pavilion to recreate narrow, shaded streets and towering dunes.
In the heart of the Milan Expo, halfway along the main spine, or Decumanus, the structure's 12-metre-high walls are being set up across the site.
Salem Al Ameri, the UAE Expo 2015 commissioner general, said the pavilion tells the country's story and how its people overcame scarcity of resources.
"We think of the physical structure, designed by the team led by Norman Foster, as the wrapping of an elegant gift box, enticing further exploration with its imaginative shapes and colours and, most importantly, delivering the surprises that make up the ‘wow factor' that our visitors will remember long after their visit,” he said.
"One of the things that was important for us was that we would create a building whose form was defined by the story we wanted to tell, so as we discussed the architecture we also had the visitor experience team shaping the message and our filming team sharing their creative ideas. Now we see it as one integrated whole: building, exhibition and story.”
Once visitors arrive at the funnel-shaped entrance, they will be guided through the winding vertical dunes. Here they will view films and holographic installations that help them understand the UAE's involvement in the Milan Expo theme – Feeding the Planet, Energy for Life.
Emirati ambassadors, who are currently being recruited, will carry tablet computers containing interactive stories about the UAE.
At the top of the ramp, visitors will enter the Palm Theatre to watch a 10-minute specially produced film, The Family Tree.
The pavilion will also showcase the UAE's solutions to the problems of scarce resources based on a local need that could have a global impact, since other parts of the world are grappling with similar challenges due to spiralling demand and the effects of climate change, said Mr Al Ameri, who is also deputy director of the National Media Council.
During the planning process, when the NMC's Expo team discussed what would define the UAE pavilion with architect Norman Foster + Partners, officials said it was difficult to imagine what the final structure would look like.
They worried about whether the walls were high enough to create the right impact, if designers could mirror ripples of the dunes and if the winding ramp up to the theatre was narrow enough to evoke the shaded streets of an Emirati village or the soaring Liwa sand dunes.
The hospitality of Emiratis, the traditional culture, the aroma of local food: these all needed to be blended in to form thought-provoking pavilion experiences.
The aim was not merely to entertain, educate and engage but also to inspire real commitment to change, officials said.
Peter Vine, director of the UAE Pavilion Project in Milan, is confident it will exceed expectations.
"I think it is the most impressive pavilion that the UAE has created at any of the seven expos that I have been involved in,” he said.
"It will tell an incredible story and create a lasting impression on our visitors.”
Some 145 countries will participate in the Milan Expo, with more than eight million tickets sold and about 53 countries, including the UAE, building pavilions.
As the structures take shape, there is growing interest among other countries and visiting delegates.
"The UAE pavilion is really something wonderful, it is creating curiosity among Italians,” said Fabrizio Sala, a regional Italian minister for the Milan Expo and international business.
"There are many people who believe this pavilion will be in the top 10 most-visited pavilions in the expo.”
Source: The National

 

arabstoday
arabstoday

GMT 03:42 2017 Saturday ,18 November

Cantona the artist ponders sex, life and death

GMT 08:07 2017 Sunday ,12 November

Nature's nastiest beasts on show

GMT 09:30 2017 Wednesday ,08 November

Archeologists discover ancient gymnasium

GMT 07:26 2017 Monday ,06 November

Heroic Encounters with Our Favourite Superheroes

GMT 09:40 2017 Friday ,03 November

Philippine Everest conqueror prepares

GMT 11:53 2017 Wednesday ,01 November

Exiled Parisian Impressionists reunite

GMT 17:43 2017 Tuesday ,31 October

Pharaonic influences on display

GMT 13:42 2017 Tuesday ,31 October

quarter of Marrakesh sees revival
Arab Today, arab today
Arab Today, arab today

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

delving into emirati culture delving into emirati culture

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

delving into emirati culture delving into emirati culture

 



Arab Today, arab today
Arab Today, arab today Jordanian woman reveals her project

GMT 00:46 2017 Saturday ,11 November

Jordanian woman reveals her project
Arab Today, arab today Prince's vision spurs new Cornwall village

GMT 03:12 2017 Saturday ,18 November

Prince's vision spurs new Cornwall village
Arab Today, arab today Keep kids busy at Thanksgiving gatherings

GMT 11:14 2017 Friday ,10 November

Keep kids busy at Thanksgiving gatherings
Arab Today, arab today Israel ready to cooperate with Saudi

GMT 06:31 2017 Friday ,17 November

Israel ready to cooperate with Saudi
Arab Today, arab today Presenter Sherine Ramahi proud of her career

GMT 06:46 2017 Sunday ,19 November

Presenter Sherine Ramahi proud of her career
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Australian academic's book pulled

GMT 15:20 2017 Monday ,13 November

Australian academic's book pulled
Arab Today, arab today May under Brexit pressure at EU reform summit

GMT 02:14 2017 Saturday ,18 November

May under Brexit pressure at EU reform summit
Arab Today, arab today Delhi half-marathon to go ahead

GMT 03:51 2017 Saturday ,18 November

Delhi half-marathon to go ahead
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Tesla unveils its all-electric semi truck

GMT 02:59 2017 Saturday ,18 November

Tesla unveils its all-electric semi truck
Arab Today, arab today Baidu speeds up AI progress

GMT 11:46 2017 Friday ,17 November

Baidu speeds up AI progress
Arab Today, arab today Hanan Metawe denies apology for “Major Treason”

GMT 12:22 2017 Thursday ,16 November

Hanan Metawe denies apology for “Major Treason”
Arab Today, arab today paObama climate envoy slams Trump's rejection

GMT 16:04 2017 Friday ,17 November

paObama climate envoy slams Trump's rejection

GMT 08:06 2017 Wednesday ,15 November

Ayten Amer happy for “The Flood” success

GMT 11:15 2017 Thursday ,16 November

Angola oil boss sacked by father's protege

GMT 18:41 2017 Friday ,20 October

Designer Aql Faqih aspires to innovation

GMT 11:38 2017 Wednesday ,15 November

Unloved vultures fight for their survival

GMT 11:49 2017 Thursday ,17 August

Egyptian artist presents new collection of designs

GMT 06:13 2017 Friday ,17 November

Pope denounces healthcare inequality

GMT 05:18 2017 Thursday ,16 November

Boeing announces $27bn from flydubai

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday