Arab Today, arab today pope has most clout on twitter
Last Updated : GMT 08:04:27
Arab Today, arab today
Arab Today, arab today

Political use of social network

Pope has most clout on Twitter

Arab Today, arab today

Arab Today, arab today Pope has most clout on Twitter

Pope Francis Twitter account
Vatican - Arab Today

Pope Francis has by far the most clout of any world leader on Twitter because he is so widely retweeted, a study of political use of the social network showed on Wednesday.
With 14 million followers for the nine different language versions of his @Pontifex account, the cyber-savvy pontiff boasts just a third of those notched up by U.S. President Barack Obama.
But that it not the key measure, said Matthias Luefkens, who steers the annual Twiplomacy survey.
"It's not the number of followers which is really important, but the reach, the engagement," he said.
The real benchmark is tweets retweeted by followers to their own network.
Pope Francis wins hands down, with his Spanish-language tweets retweeted more than 10,000 times on average, and his English-language tweets, over 6,400 times.
Obama's 2012 election victory tweet -- a photograph of him embracing First Lady Michelle Obama and the words "Four more years" -- was retweeted a massive 806,066 times.
But on average, @BarackObama gets 1,400 retweets.
Obama's use of social media is credited as a key factor in his landmark 2008 election.
The @BarackObama account, created in 2007, has 43.7 million followers, but is not a U.S. presidential feed and is run by his political campaign staff.
The official @WhiteHouse account has over 4.9 million followers, putting it fifth in the global pecking order, just behind the account of India's new Prime Minister Narendra Modi, and Indonesia's President Susilo Bambang Yudhoyono, who has five million.
@White House was narrowly overtaken on Wednesday by @narendramodi.
"Modi's seen a stratospheric rise," said Luefkens.
Modi, the 63-year-old son of a low-caste tea seller, distances himself from the Delhi elite.
But he is notably tech-aware and has won plaudits from Twitter-watchers for his strategic deployment of it.
Indian officialdom's social media use is a hot topic, as Modi seeks to promote Hindi as the government's official language online, sparking stiff opposition.
While he speaks mostly in Hindi, used by some 40 percent of Indians, Modi's tweets are always in English, preferred for business in a nation with 22 official languages.
Modi, elected in May in a landslide vote, scored 24,000 retweets for his own "India has won!" victory message.
Otherwise, he averages 557.
- Huge impact -
Luefkens is a social media expert at communications firm Burson-Marsteller, which produces the Twiplomacy study.
He said that while television remains the key channel to hit the widest audience, Twitter is an increasingly-powerful tool.
"It helps you to broadcast, and if you broadcast to the right audience, that has huge impact," he said.
The social network enables politicians to create a sense of intimacy and even to interact with one another in public -- sometimes in an undiplomatic manner, seen in a Ukraine-themed tweet fight between the Russian foreign ministry and leaders from Estonia and Sweden.
Twitter is also a tool for leaders to follow one another mutually -- a statement in itself.
France's foreign minister follows 91 peers and world leaders who return the favour via his @LaurentFabius account, putting him at the top of the Twiplomacy table.
Next was the EU's foreign service account @eu_eeas, with 71 mutual connections, and the Swedish foreign minister, with 68 via his @CarlBildt account.
The @WhiteHouse and @BarackObama only follow three peers: the prime ministers of Russia and Norway, and the British government.
Despite taking to Twitter with gusto, politicians are light years behind celebrities.
Top-ranked stars' accounts include @justinbieber with 52.5 million followers, beaten by @katyperry, who has 54 million.
Source: AFP

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today pope has most clout on twitter Arab Today, arab today pope has most clout on twitter

 



Arab Today, arab today
Arab Today, arab today Jordan airline suggests flyers 'talk'

GMT 11:59 2017 Friday ,24 March

Jordan airline suggests flyers 'talk'
Arab Today, arab today 5 Crafty Must-Have Limited-Budget Ideas

GMT 17:03 2017 Saturday ,25 March

5 Crafty Must-Have Limited-Budget Ideas
Arab Today, arab today Rebel supporters flood Yemen streets

GMT 06:39 2017 Monday ,27 March

Rebel supporters flood Yemen streets
Arab Today, arab today Media host gives priority to problems of people

GMT 07:00 2017 Tuesday ,28 March

Media host gives priority to problems of people

GMT 12:22 2017 Friday ,24 March

Live sports broadcasting

GMT 10:30 2017 Thursday ,23 March

AT&T, Verizon join Google ad boycott

GMT 12:35 2017 Wednesday ,15 March

Tunisian media host praises her new experience

GMT 15:10 2017 Thursday ,09 March

Karla Hadad prefers her work as presenter

GMT 06:28 2017 Wednesday ,08 March

My career as a journalist enriched me

GMT 12:05 2017 Tuesday ,07 March

Explains importance of photojournalism

GMT 08:13 2017 Tuesday ,07 March

Pressure mounts on Uber and CEO
View News in Arabic - Media: وسائل الإعلام أخبار
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Yemen children dream of school

GMT 07:25 2017 Friday ,24 March

Yemen children dream of school
Arab Today, arab today Trump to roll back Obama clean power plan

GMT 11:10 2017 Monday ,27 March

Trump to roll back Obama clean power plan
Arab Today, arab today Prepares to give stargazers an eyeful

GMT 13:38 2017 Monday ,06 March

Prepares to give stargazers an eyeful
Arab Today, arab today Uber grounds self-driving cars

GMT 09:11 2017 Monday ,27 March

Uber grounds self-driving cars
Arab Today, arab today Audi RS 5 Coupe acquires new design

GMT 13:22 2017 Thursday ,23 March

Audi RS 5 Coupe acquires new design
Arab Today, arab today Salvage of South Korea's Sewol ferry

GMT 04:51 2017 Friday ,24 March

Salvage of South Korea's Sewol ferry

GMT 09:58 2017 Saturday ,25 March

Nermein Al Fekki films “Foxes in the Valley”

GMT 06:21 2017 Friday ,24 March

MP submits a petition to dismiss university head

GMT 18:57 2017 Tuesday ,21 March

Accessories designer reveals her new collection

GMT 15:25 2017 Tuesday ,21 March

2017 already marked

GMT 13:26 2017 Friday ,24 February

Expresses Algerian history by woody figures

GMT 20:03 2017 Saturday ,25 March

Health expert warns from dust sensitivity

GMT 07:36 2017 Wednesday ,22 March

US, Britain ban laptops on flights

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons

GMT 06:04 2017 Tuesday ,28 March

Saudi Arabia ranks 3rd globally for smartphone use

GMT 19:27 2017 Saturday ,11 March

Boualsof launches "Priestess Kahina" collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday