pope has most clout on twitter
Last Updated : GMT 05:36:23
Arab Today, arab today
Arab Today, arab today

Political use of social network

Pope has most clout on Twitter

Arab Today, arab today

Arab Today, arab today Pope has most clout on Twitter

Pope Francis Twitter account
Vatican - Arab Today

Pope Francis has by far the most clout of any world leader on Twitter because he is so widely retweeted, a study of political use of the social network showed on Wednesday.
With 14 million followers for the nine different language versions of his @Pontifex account, the cyber-savvy pontiff boasts just a third of those notched up by U.S. President Barack Obama.
But that it not the key measure, said Matthias Luefkens, who steers the annual Twiplomacy survey.
"It's not the number of followers which is really important, but the reach, the engagement," he said.
The real benchmark is tweets retweeted by followers to their own network.
Pope Francis wins hands down, with his Spanish-language tweets retweeted more than 10,000 times on average, and his English-language tweets, over 6,400 times.
Obama's 2012 election victory tweet -- a photograph of him embracing First Lady Michelle Obama and the words "Four more years" -- was retweeted a massive 806,066 times.
But on average, @BarackObama gets 1,400 retweets.
Obama's use of social media is credited as a key factor in his landmark 2008 election.
The @BarackObama account, created in 2007, has 43.7 million followers, but is not a U.S. presidential feed and is run by his political campaign staff.
The official @WhiteHouse account has over 4.9 million followers, putting it fifth in the global pecking order, just behind the account of India's new Prime Minister Narendra Modi, and Indonesia's President Susilo Bambang Yudhoyono, who has five million.
@White House was narrowly overtaken on Wednesday by @narendramodi.
"Modi's seen a stratospheric rise," said Luefkens.
Modi, the 63-year-old son of a low-caste tea seller, distances himself from the Delhi elite.
But he is notably tech-aware and has won plaudits from Twitter-watchers for his strategic deployment of it.
Indian officialdom's social media use is a hot topic, as Modi seeks to promote Hindi as the government's official language online, sparking stiff opposition.
While he speaks mostly in Hindi, used by some 40 percent of Indians, Modi's tweets are always in English, preferred for business in a nation with 22 official languages.
Modi, elected in May in a landslide vote, scored 24,000 retweets for his own "India has won!" victory message.
Otherwise, he averages 557.
- Huge impact -
Luefkens is a social media expert at communications firm Burson-Marsteller, which produces the Twiplomacy study.
He said that while television remains the key channel to hit the widest audience, Twitter is an increasingly-powerful tool.
"It helps you to broadcast, and if you broadcast to the right audience, that has huge impact," he said.
The social network enables politicians to create a sense of intimacy and even to interact with one another in public -- sometimes in an undiplomatic manner, seen in a Ukraine-themed tweet fight between the Russian foreign ministry and leaders from Estonia and Sweden.
Twitter is also a tool for leaders to follow one another mutually -- a statement in itself.
France's foreign minister follows 91 peers and world leaders who return the favour via his @LaurentFabius account, putting him at the top of the Twiplomacy table.
Next was the EU's foreign service account @eu_eeas, with 71 mutual connections, and the Swedish foreign minister, with 68 via his @CarlBildt account.
The @WhiteHouse and @BarackObama only follow three peers: the prime ministers of Russia and Norway, and the British government.
Despite taking to Twitter with gusto, politicians are light years behind celebrities.
Top-ranked stars' accounts include @justinbieber with 52.5 million followers, beaten by @katyperry, who has 54 million.
Source: AFP

arabstoday
arabstoday

GMT 02:10 2017 Friday ,24 November

IS media offline for a day

GMT 17:37 2017 Thursday ,23 November

Jordanian journalist happy of her career

GMT 11:45 2017 Thursday ,23 November

Online exhibit shows hidden depths of

GMT 10:18 2017 Wednesday ,22 November

'Advanced' cyber attack targets Saudi Arabia

GMT 06:46 2017 Tuesday ,21 November

Missouri problem mirrors woes

GMT 02:26 2017 Monday ,20 November

Europe turns on Facebook, Google

GMT 06:46 2017 Sunday ,19 November

Presenter Sherine Ramahi proud of her career

GMT 01:55 2017 Saturday ,18 November

Airbnb raided by Japan
Arab Today, arab today
Arab Today, arab today

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

pope has most clout on twitter pope has most clout on twitter

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

pope has most clout on twitter pope has most clout on twitter

 



Arab Today, arab today
Arab Today, arab today Jordanian woman reveals her project

GMT 00:46 2017 Saturday ,11 November

Jordanian woman reveals her project
Arab Today, arab today PNG police start removing refugees

GMT 03:00 2017 Friday ,24 November

PNG police start removing refugees
Arab Today, arab today Sophian Yussef reveals suitable decoration

GMT 02:56 2017 Thursday ,23 November

Sophian Yussef reveals suitable decoration
Arab Today, arab today Syria congress to go ahead

GMT 02:24 2017 Friday ,24 November

Syria congress to go ahead
Arab Today, arab today IS media offline for a day

GMT 02:10 2017 Friday ,24 November

IS media offline for a day
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Human form of 'mad cow' disease

GMT 00:11 2017 Friday ,24 November

Human form of 'mad cow' disease
Arab Today, arab today British woman jailed in Iran to appear

GMT 03:19 2017 Friday ,24 November

British woman jailed in Iran to appear
Arab Today, arab today Delhi half-marathon to go ahead

GMT 03:51 2017 Saturday ,18 November

Delhi half-marathon to go ahead
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Mitsubishi Materials units falsified product

GMT 03:24 2017 Friday ,24 November

Mitsubishi Materials units falsified product
Arab Today, arab today 'Robo-taxis' hold promise, and perils

GMT 08:07 2017 Thursday ,23 November

'Robo-taxis' hold promise, and perils
Arab Today, arab today Abeer Sabry reveals reason of “The Flood” success

GMT 08:03 2017 Tuesday ,21 November

Abeer Sabry reveals reason of “The Flood” success
Arab Today, arab today paObama climate envoy slams Trump's rejection

GMT 16:04 2017 Friday ,17 November

paObama climate envoy slams Trump's rejection

GMT 07:56 2017 Monday ,20 November

Singer Jahda Wahba has unlimited ambitions

GMT 08:03 2017 Thursday ,23 November

Srebrenica women cry tears of joy

GMT 18:41 2017 Friday ,20 October

Designer Aql Faqih aspires to innovation

GMT 11:38 2017 Wednesday ,15 November

Unloved vultures fight for their survival

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts

GMT 10:43 2017 Wednesday ,22 November

Cigar-shaped asteroid came

GMT 10:47 2017 Wednesday ,22 November

The Big Apple bike boom

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday