Arab Today, arab today dredd star urban blasts marketing for box office flop
Last Updated : GMT 07:17:57
Arab Today, arab today
Arab Today, arab today

'Dredd' star Urban blasts marketing for box office flop

Arab Today, arab today

Arab Today, arab today 'Dredd' star Urban blasts marketing for box office flop

During a roundtable discussion on his new film
Los Angeles - AFP

New Zealand actor Karl Urban blamed mishandled marketing for the poor performance of his 2012 film "Dredd" at the box office, revealing Saturday he was in talks to make a sequel.

The 3D feature based on the comic strip "Judge Dredd," about a law enforcement officer in a dystopian future, made just $22 million worldwide -- less than half its production costs -- despite being a hit with critics.

"'Dredd' represented a failure in marketing. I saw the tracking of that film weeks before it came out and the fundamental problem was no one knew it was being released," said Urban, who played the title role.  

"Once it came out on DVD and it sold 750,000 copies in the first week alone in North America alone, it was very clear that the audience had discovered it." 

The film, directed by Pete Travis, has already attained "cult status," said Wellington-born Urban.

And the movie has far surpassed 1995's largely panned "Judge Dredd," which starred Sylvester Stallone and was derided by critics.

During a roundtable discussion on his new film, "Star Trek Beyond," the 43-year-old told AFP that people are still talking about "Dredd" and "they want more."

"I think the film had a huge disservice done to it," Urban said.

"I'm amenable to being part of a legitimate and worthy followup to that film. I'm open to looking at any sort of limited exploration of that and in any medium."

It is no secret that Urban has been keen to revisit the character of Judge Dredd and has backed various fan campaigns to get a sequel off the ground.

- 'Fans are demanding more' -

Urban said he'd had "some very good conversations" with Jason Kingsley, co-founder of British-based Rebellion, which publishes the comic "2000 AD" and holds the rights to the character.

Asked about rumors that streaming services Netflix or Amazon might pick up "Dredd" as a series rather than a new film, he said: "I wouldn't be opposed to it."

"The fans are demanding to have more and it would be a real privilege to continue that story. There's just a goldmine of fantastic stories in the 2000 AD Judge Dredd canon that would be really marvelous to see on screen."

Marvel announced on Friday that Urban would join the cast of "Thor: Ragnarok," the third installment of the studio's films on the Norse superhero, directed by Oscar-nominated filmmaker Taika Waititi.

But before that, he will appear as the ship's doctor Leonard "Bones" McCoy in "Star Trek Beyond," which is due to be released on June 22.

It is the third film in the rebooted "Star Trek" franchise that began in 2009 and once again brings Urban together with Zachary Pinto, who plays Mr Spock, and Chris Pine, who replaced William Shatner as Captain James Kirk.

"We're all in different places than when we started making these movies. Some of us have children now, some of us that were married are not married anymore," Urban said. 

"Some of us, like Chris Pine, are still single and having a fantastic time."

 

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today dredd star urban blasts marketing for box office flop Arab Today, arab today dredd star urban blasts marketing for box office flop

 



Arab Today, arab today
Arab Today, arab today Jordan airline suggests flyers 'talk'

GMT 11:59 2017 Friday ,24 March

Jordan airline suggests flyers 'talk'
Arab Today, arab today 5 Crafty Must-Have Limited-Budget Ideas

GMT 17:03 2017 Saturday ,25 March

5 Crafty Must-Have Limited-Budget Ideas
Arab Today, arab today Dozens dead in US-led Syria strikes

GMT 08:35 2017 Thursday ,23 March

Dozens dead in US-led Syria strikes
Arab Today, arab today Former head of Egypt’s syndicate submits appeal

GMT 20:11 2017 Saturday ,25 March

Former head of Egypt’s syndicate submits appeal

GMT 08:34 2017 Tuesday ,07 March

'Logan' claws way to top of box office

GMT 17:45 2017 Monday ,06 March

Raging against a dying light

GMT 17:40 2017 Monday ,06 March

‘Commando 2: The Black Money Trail’

GMT 14:48 2017 Monday ,06 March

'Logan' claws way to top of box office

GMT 11:39 2017 Wednesday ,22 February

'Lego Batman' spanks 'Fifty Shades Darker' at box office
View News in Arabic - Culture: أفلام عربية
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Yemen children dream of school

GMT 07:25 2017 Friday ,24 March

Yemen children dream of school
Arab Today, arab today MP submits a petition to dismiss university head

GMT 06:21 2017 Friday ,24 March

MP submits a petition to dismiss university head
Arab Today, arab today Salvage of South Korea's Sewol ferry

GMT 04:51 2017 Friday ,24 March

Salvage of South Korea's Sewol ferry
Arab Today, arab today Prepares to give stargazers an eyeful

GMT 13:38 2017 Monday ,06 March

Prepares to give stargazers an eyeful
Arab Today, arab today Audi RS 5 Coupe acquires new design

GMT 13:22 2017 Thursday ,23 March

Audi RS 5 Coupe acquires new design
Arab Today, arab today Renault Trezor wins design award

GMT 11:56 2017 Tuesday ,21 March

Renault Trezor wins design award
Arab Today, arab today Actress Mervat Amin reveals her role in new series
Arab Today, arab today 2017 already marked

GMT 15:25 2017 Tuesday ,21 March

2017 already marked

GMT 06:04 2017 Thursday ,23 March

Haifa Wahby bets on her new drama show

GMT 22:00 2017 Thursday ,23 March

Number of unwedded girls amounts to 2.5m

GMT 18:57 2017 Tuesday ,21 March

Accessories designer reveals her new collection

GMT 10:34 2017 Tuesday ,21 March

Mexico threatens to ditch US corn imports

GMT 13:26 2017 Friday ,24 February

Expresses Algerian history by woody figures

GMT 15:06 2017 Saturday ,25 March

Dialysis Supplies Dwindle for Syrians

GMT 07:36 2017 Wednesday ,22 March

US, Britain ban laptops on flights

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons

GMT 19:27 2017 Saturday ,11 March

Boualsof launches "Priestess Kahina" collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday