Arab Today, arab today mobile adblockers threatens huge losses
Last Updated : GMT 15:07:00
Arab Today, arab today
Arab Today, arab today

Increasingly popular across the globe

Mobile ad-blockers threatens huge losses

Arab Today, arab today

Arab Today, arab today Mobile ad-blockers threatens huge losses

200m downloads of ad-blocking software by mid-2015
Paris - Arab Today

Mobile Internet sites face a new threat as millions download ad-blockers to their phones and tablets, removing pesky adverts but potentially wiping out billions of dollars in advertising revenue.

There were close to 200 million downloads of ad-blocking software by mid-2015, according to research firm PageFair, but only 1.6 percent of the blocking was done on mobile devices rather than computers.  

That could be changing as mobile ad-blocking software becomes increasingly popular across the globe, particularly after the high-profile move by Apple to incorporate it directly into its latest iPhone and iPad operating system iOS9.

The software tends to be cheap and effective. Quickly installed, it reduces the clutter on web pages, speeds up performance and spares users from some of the click-bait that many find hard to stomach.

"When people are even willing to pay to stop adverts, it gives you an idea of how fed up they are," said Hicham Berrada, head of France de Teads, a video advertising firm.

While the Chinese government trawls websites for politically sensitive content, they remain littered with pop-up advertising, forcing millions to buy apps such as "360 Mobilephone Guard".

In Hong Kong, mobile ad-blockers "Purify Blocker" and "Crystal" recently entered the top 30 paid-for iPhone apps.

A study by Adobe and PageFair in August said the losses for websites that rely on advertising could be huge -- totalling an estimated $21.8 billion (19.3 billion euros) this year and rising to $41 billion in 2016.

But few mourn the loss of nuisance publicities, with Hong Kong tech site Unwire.hk recently promoting the blocking apps even though the magazine itself relies on advertising revenue.

"As an employee of Unwire, writing this tutorial does not do good to the boss's livelihood, but I also understand some people do not have unlimited data plans and it's a pain to be receiving data-consuming ad banners," said reviewer Tim Yan.

- 'Squawk with concerns' -

There is particular concern that Apple's promotion of ad-blocking may bring it into the mainstream, where once it was reserved for more tech-savvy users.

"It's dangerous because it democratises ad-blocking and we know how good Apple is at making these things simple for users," said Berrada.

Apple has little to lose, given that it does not rely on advertising revenue in the same way as digital competitors like Google and Facebook.

As a result, Google has been more reluctant to embrace ad-blocking apps, although some third-party developers are offering them for Google's Android mobiles, with one app boasting more than half a million downloads.

"Google doesn't make it easy because it makes most of its money from advertising," Silicon Valley analyst Rob Enderle told AFP.

"If advertisers get the sense everyone is blocking ads, they are going to stop funding content," he said.

"There is a big concern. A lot of publishers can't take another re-adjustment in ad revenue. The folks who make the primary money on advertising are starting to squawk with concerns."

Digital media advertising had been forecast to grow 15.7 percent in 2015, according to analysis agency Carat, but that could soon look like a peak.

- Like private TV -

"We were in an extremely favourable situation because mobile opened up a huge range of functions that were not available on the web," said Sophie Poncin, head of an Internet advertisers' union in France, highlighting the particular value of GPS positioning for advertisers.

In an industry in which creative destruction is the norm, the ad-men are already reacting to the new environment and calling for change.

Berrada's firm recently published a manifesto urging less-annoying ads: an end to pop-up videos that fill the whole screen and give users the option to skip ones they don't like.

They are also appealing to users to recognise the importance of advertising in keeping the Internet free.

"With television, people understand perfectly well that advertising finances private channels," said Poncin.

"We never took the time to explain to a user how everything works."
Source: AFP

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today mobile adblockers threatens huge losses Arab Today, arab today mobile adblockers threatens huge losses

 



Arab Today, arab today
Arab Today, arab today Fadi explains secrets of  Nancy Ajram's newlook

GMT 18:23 2017 Friday ,24 February

Fadi explains secrets of  Nancy Ajram's newlook
Arab Today, arab today Tourist guide explains types of tourism

GMT 18:28 2017 Saturday ,25 February

Tourist guide explains types of tourism
Arab Today, arab today Expresses Algerian history by woody figures

GMT 13:26 2017 Friday ,24 February

Expresses Algerian history by woody figures
Arab Today, arab today Iran complying with nuclear deal

GMT 07:14 2017 Saturday ,25 February

Iran complying with nuclear deal
Arab Today, arab today Ayat Abaza says state TV presented major stars

GMT 03:52 2017 Sunday ,26 February

Ayat Abaza says state TV presented major stars

GMT 09:39 2017 Friday ,17 February

Zuckerberg envisions Facebook as a 'global community'

GMT 09:17 2017 Friday ,17 February

Alphabet's 'Loon' internet plan closer to deployment

GMT 10:08 2017 Thursday ,16 February

New Facebook job-hunting features challenge LinkedIn

GMT 16:32 2017 Wednesday ,15 February

Turkey becomes world’s biggest prison for journalists

GMT 09:05 2017 Saturday ,11 February

How algorithms (secretly) run the world

GMT 04:53 2017 Wednesday ,08 February

Iraqi author underlines the Arab women role in program
View News in Arabic - Media: وسائل الإعلام أخبار
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Reading therapy relieves mental disorders

GMT 15:39 2017 Friday ,24 February

Reading therapy relieves mental disorders
Arab Today, arab today UK appoints 1st Scotland Yard chief in 188 years

GMT 05:14 2017 Thursday ,23 February

UK appoints 1st Scotland Yard chief in 188 years
Arab Today, arab today Penguins in the age of dinos

GMT 11:44 2017 Saturday ,25 February

Penguins in the age of dinos
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today 'Constructive' Vauxhall talk with union

GMT 08:54 2017 Saturday ,25 February

'Constructive' Vauxhall talk with union
Arab Today, arab today Tesla back into red but revenue grows

GMT 07:27 2017 Thursday ,23 February

Tesla back into red but revenue grows
Arab Today, arab today Ola Ghanem hopes to work with M.Ramadan

GMT 07:23 2017 Friday ,24 February

Ola Ghanem hopes to work with M.Ramadan
Arab Today, arab today Ex-yoga missionary unleashes rage

GMT 12:16 2017 Thursday ,23 February

Ex-yoga missionary unleashes rage

GMT 06:08 2017 Thursday ,23 February

Actress Lobna Abdel Aziz proud of her career

GMT 12:35 2017 Tuesday ,21 February

63-Year-Old Woman Delivers Baby

GMT 22:42 2017 Thursday ,23 February

Nasima Gamei revives heritage in jewelries

GMT 10:28 2017 Wednesday ,22 February

Milan laughs while Rome cries

GMT 20:33 2017 Friday ,17 February

To release new antiques collection

GMT 10:20 2017 Thursday ,23 February

Brazil's top diplomat resigns

GMT 11:54 2017 Thursday ,23 February

Saudis await visitors but will they come?

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 20:02 2017 Tuesday ,21 February

Nohan Seyam designs beautiful accessories
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday