discrepancy in reported arab ad spend for 2011
Last Updated : GMT 06:49:16
Arab Today, arab today
Arab Today, arab today
Last Updated : GMT 06:49:16
Arab Today, arab today

Volatile markets caused by the Arab uprisings

Discrepancy in reported Arab ad spend for 2011

Arab Today, arab today

Arab Today, arab today Discrepancy in reported Arab ad spend for 2011

The Arab advertising market has during 2011 grown by 4%
Dubai - Arabstoday

The Arab advertising market has during 2011 grown by 4% The Arab advertising market, which counts television as its major contributing segment, has during 2011 grown by 4%, according to the Pan Arab Research Centre (PARC) monitoring company and 9.5% , according to Ipsos Media CT.
However, two of the Middle East and North Africa (MENA) region's major advertising agencies, Memac Ogilvy and Omnicon Media, have told Abu Dhabi's The National that in reality the regional advertising spend has fallen by 10% or more in the past year, largely due to volatile markets caused by the Arab uprisings.
The gap in findings between monitors and agencies is, says the latter, reportedly down to the reality of fees agreed versus the rate card published by broadcasters and print media for advertising slots. In a tougher market, negotiations are more likely to lead to discounts, especially for loyal customers.
Accepting the figures reached by media companies and their advertisers are confidential, PARC stands by its New Year report that the total advertising market in the Arab world was worth US$14.3 billion in 2011.
"We have been reporting the figures every single day since June 1976 using a methodology that is applied worldwide," Sami Raffoul, founder and general manager, PARC, is quoted as saying in The National.
Indeed, compared to the $17 billion value put on the 2011 MENA advertising industry by Ipsos Media CT, PARC's estimate is conservative.
Ipsos has, however, increased its measurement criteria in the past year, including new media outlets in many markets for the first time. This, it says, has led to the reported growth, rather than a real increase in the regional advertising spend.
 

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

discrepancy in reported arab ad spend for 2011 discrepancy in reported arab ad spend for 2011

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

discrepancy in reported arab ad spend for 2011 discrepancy in reported arab ad spend for 2011

 



GMT 10:06 2012 Saturday ,28 July

Querrey advances at ATP LA Open

GMT 21:15 2017 Thursday ,01 June

Trump condemns deadly Kabul explosion

GMT 02:15 2017 Thursday ,24 August

Is your country on the Qatar free entry list of 80?

GMT 19:48 2016 Monday ,03 October

Controversial boxing champ Tyson Fury retires

GMT 08:20 2015 Tuesday ,08 December

PC market woes show no sign of easing

GMT 17:27 2017 Tuesday ,25 April

20 Yemeni soldiers killed, injured in explosion

GMT 11:52 2017 Saturday ,30 December

OIC condemns Mar Mina Church attack

GMT 00:03 2017 Saturday ,25 March

Arab Meeting to Examine Anti-Corruption Methods

GMT 13:12 2017 Thursday ,20 April

Deputy premier meets Arab League chief

GMT 14:13 2014 Friday ,10 January

Opel Astra GTC

GMT 18:27 2016 Tuesday ,02 August

Turkish Foreign Minister arrives in Islamabad

GMT 11:27 2016 Tuesday ,13 December

Saudi woman arrested for challenging social norms
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday