cnn aims for cool factor with new online video service
Last Updated : GMT 06:49:16
Arab Today, arab today
Arab Today, arab today
Last Updated : GMT 06:49:16
Arab Today, arab today

Connected audiences the cable news channel is missing

CNN aims for cool factor with new online video service

Arab Today, arab today

Arab Today, arab today CNN aims for cool factor with new online video service

'Great Big Story' is described as 'a socially distributed video network'
Washington - Arab Toda

A new CNN-funded video startup launched Tuesday, aims for the cool, young and connected audiences the cable news channel is missing.

"Great Big Story" is described as "a socially distributed video network" that "seeks out awesome, untold and inspirational stories about new frontiers, the human condition, planet Earth, tastes and flavors."

The new service is aimed at "millennials" or young adults born after 1980 who often don't subscribe to cable television or watch traditional news channels, but stay informed through online services such as Vice, BuzzFeed or Facebook.

"We're storytellers. We want everyone to share great big stories," said a statement from the new group, an independent startup funded by CNN.

"But we're pretty darn sure these 'millennials...' are hungry for more than what's out there these days. There's a gap. We're going to fill it."

The new service says it has a "multiyear investment from CNN" and will also work with sponsors on "branded content," or paid advertising videos.

"We're a startup with a head start. We have our own leadership team and office," the statement said.

According to co-founder Andrew Morse, Great Big Story is looking to break new ground.

"It's not a website. And it's not an app, video series or cable channel," Morse said in a note.

"Great Big Story is something else: an independent network, custom-built for the mobile and social platforms that are changing the way we watch video. It was conceived as a way to reach new audiences in new ways, with an authentic and original voice."
Source: AFP

 

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

cnn aims for cool factor with new online video service cnn aims for cool factor with new online video service

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

cnn aims for cool factor with new online video service cnn aims for cool factor with new online video service

 



GMT 10:06 2012 Saturday ,28 July

Querrey advances at ATP LA Open

GMT 21:15 2017 Thursday ,01 June

Trump condemns deadly Kabul explosion

GMT 02:15 2017 Thursday ,24 August

Is your country on the Qatar free entry list of 80?

GMT 19:48 2016 Monday ,03 October

Controversial boxing champ Tyson Fury retires

GMT 08:20 2015 Tuesday ,08 December

PC market woes show no sign of easing

GMT 17:27 2017 Tuesday ,25 April

20 Yemeni soldiers killed, injured in explosion

GMT 11:52 2017 Saturday ,30 December

OIC condemns Mar Mina Church attack

GMT 00:03 2017 Saturday ,25 March

Arab Meeting to Examine Anti-Corruption Methods

GMT 13:12 2017 Thursday ,20 April

Deputy premier meets Arab League chief

GMT 14:13 2014 Friday ,10 January

Opel Astra GTC

GMT 18:27 2016 Tuesday ,02 August

Turkish Foreign Minister arrives in Islamabad

GMT 11:27 2016 Tuesday ,13 December

Saudi woman arrested for challenging social norms
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday