Al Dhafra Festival
Al Dhafra Festival has designated a media partner, Baynounah TV, a project under the auspices of the Cultural Programmes and Heritage Festivals Committee - Abu Dhabi. With 6 to 7 hours of live broadcast per day and more than 132 reports,
Baynounah TV has been keen on presenting a bouquet of valuable information and daily news about the Festival. The channel succeeded in becoming a reliable source of news and information for viewers through a continuous presence of reporters at the Festival venue and as a result of the efforts of a professional and qualified team.
Mohammad Al Ahmad, Director-General of Baynounah TV, said, "Al Dhafra Festival is one of the most important and renowned festivals in Abu Dhabi, the U.A.E., and the GCC region. With the help of a large qualified team, a big camp at the Festival venue, and the required technical equipment, we have been working to provide an unprecedented and substantial coverage of the Festival. We have arranged a whole strategic plan for the Festival. For the first time in the history of Al Dhafra, there has been nonstop live broadcast from morning to night." In its coverage of the 7th edition of Al Dhafra Festival, organised by the Cultural Programmes and Heritage Festivals Committee - Abu Dhabi in Madinat Zayed, Al Gharbia (Western Region), Baynounah TV has devoted 3 different daily programmes to report and cover the events instantly. The channel has also invited more than 80 guests, including members of the Organising Committee, members of the Judging Committees, journalists, camel owners, participants and winners in the different competitions.
"An innovative idea, the 'Mazayna Analysis Studio', is a programme dedicated to the analysis of the different Mazayna laps and participations. Members of the Judging Committees come to discuss and assess with other experts in the field of Mazayna the different laps, and participations of camel owners," said Al Ahmad.
"We also have the main programme, 'Marabaa Al Dhafra', presented by Amal Al Rumaissi and Abdullah Al Karbi. This live hour-and-a-half programme features guests like journalists, camel owners and members of the Organising Committee. It covers the different events and activities held within the framework of the Festival," he added.
"Eye on Al Dhafra", hosted by Hussein Al Amiri, is also one of the programmes that has been closely followed by viewers during the 7th edition of Al Dhafra Festival," said Al Ahmad.
This year, the 7th edition of Al Dhafra Festival has enjoyed unprecedented media coverage. From London to Beijing, media representatives flocked to the Festival venue and the Media Centre, situated next to the Mazayna site.
Among the local and international media institutions that covered the 7th edition are: Emirates News Agency, WAM, The National (newspaper and website), The Middle East Online, the Alarab International Newspaper, London, CCTV, Middle East, New Media (Sharjah - Ras al-Khaimah), Agence France Presse (AFP), Gulf News, Abu Dhabi TV, Sky News, Al Dhafra TV, Al Ittihad Newspaper, Khaleej Times, Al Amani TV, Al Waha TV, Sabah Al Dar programme (Abu Dhabi TV), BBC, Sultan bin Zayed Cultural and Media Centre, the Camel Magazine, and many others.