Arab Today, arab today german marque to reemerge after 54years
Last Updated : GMT 14:56:13
Arab Today, arab today
Arab Today, arab today

At Geneva Motor Show in March

German marque to re-emerge after 54-years

Arab Today, arab today

Arab Today, arab today German marque to re-emerge after 54-years

Geneva Motor Show in 2014
Geneva - Arab Today

More than half a century after going belly-up, German automaker Borgward is set to rise from the dead to make an appearance at the Geneva Motor Show next month, organisers said Tuesday.
The brand, which declared bankruptcy in the early 1960s, is planning to unveil a new strategy at a press conference at the show, considered one of the global auto industry's biggest and most diverse events.
"Relaunching Borgward is a childhood dream come true for me," Christian Borgward, the grandson of brand creator Carl F.W. Borgward, said on the company's website.
He said he had been working for more than a decade with a range of partners to revive the company, once one of Germany's most successful carmakers, which sold more than one million high-end vehicles between 1919 and 1961.
"Perhaps through the influence of my grandfather's history, we believe that, given the will to succeed, you can achieve anything," he said.
"You have to set a target and pursue it with all your heart, and if you have a dream, as we do, you will fight for it. Everything is then possible," he added.
Geneva Motor Show president Maurice Turrettini meanwhile told reporters Tuesday that the long-suffering car industry "is bouncing back, especially in the United States, and things are improving in Europe."
The 85th edition of the show, which will take place March 5-15, will show off 131 new models this year, including 90 world firsts and 41 European premieres, Turrettini said.
US collector James Glickenhaus, who made his fortune in finance and movies, will present the latest creation of his company Scuderia Cameron Glickenhaus, with a 2.6-million-Swiss-franc ($2.8-million, 2.4-million-euro) price-tag.
Ferrari is set to present its latest model, the 488 GTB, which is meant to replace its 458, while BMW will unveil its new seven-seat Series 2 Gran Tourer.
The Geneva show will also see the unveiling of several concept vehicles, like the Budii by Rinspeed, which can be driven or can autonomously take passengers for a spin.
The Geneva Motor Show expects to draw around 700,000 visitors from Switzerland and abroad, with some 700 brands and about 220 manufacturers from 30 countries on display.
Source: AFP

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today german marque to reemerge after 54years Arab Today, arab today german marque to reemerge after 54years

 



Arab Today, arab today
Arab Today, arab today Jordan airline suggests flyers 'talk'

GMT 11:59 2017 Friday ,24 March

Jordan airline suggests flyers 'talk'
Arab Today, arab today 5 Crafty Must-Have Limited-Budget Ideas

GMT 17:03 2017 Saturday ,25 March

5 Crafty Must-Have Limited-Budget Ideas
Arab Today, arab today Rebel supporters flood Yemen streets

GMT 06:39 2017 Monday ,27 March

Rebel supporters flood Yemen streets

GMT 08:22 2017 Tuesday ,07 March

GM eyes autonomous future as it sells Opel

GMT 06:26 2017 Saturday ,04 March

GMC offers guidelines to buy new car

GMT 14:13 2017 Monday ,20 February

GM’s new global strategy puts profits first

GMT 08:16 2017 Tuesday ,14 February

Tesla takes on Gulf gas guzzlers
View News in Arabic - Auto: السيارات أخبار
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Yemen children dream of school

GMT 07:25 2017 Friday ,24 March

Yemen children dream of school
Arab Today, arab today MP submits a petition to dismiss university head

GMT 06:21 2017 Friday ,24 March

MP submits a petition to dismiss university head
Arab Today, arab today Trump to roll back Obama clean power plan

GMT 11:10 2017 Monday ,27 March

Trump to roll back Obama clean power plan
Arab Today, arab today Prepares to give stargazers an eyeful

GMT 13:38 2017 Monday ,06 March

Prepares to give stargazers an eyeful
Arab Today, arab today Uber grounds self-driving cars

GMT 09:11 2017 Monday ,27 March

Uber grounds self-driving cars
Arab Today, arab today Audi RS 5 Coupe acquires new design

GMT 13:22 2017 Thursday ,23 March

Audi RS 5 Coupe acquires new design
Arab Today, arab today Nermein Al Fekki films “Foxes in the Valley”

GMT 09:58 2017 Saturday ,25 March

Nermein Al Fekki films “Foxes in the Valley”
Arab Today, arab today Salvage of South Korea's Sewol ferry

GMT 04:51 2017 Friday ,24 March

Salvage of South Korea's Sewol ferry

GMT 22:00 2017 Thursday ,23 March

Number of unwedded girls amounts to 2.5m

GMT 18:57 2017 Tuesday ,21 March

Accessories designer reveals her new collection

GMT 15:25 2017 Tuesday ,21 March

2017 already marked

GMT 13:26 2017 Friday ,24 February

Expresses Algerian history by woody figures

GMT 20:03 2017 Saturday ,25 March

Health expert warns from dust sensitivity

GMT 07:36 2017 Wednesday ,22 March

US, Britain ban laptops on flights

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons

GMT 19:27 2017 Saturday ,11 March

Boualsof launches "Priestess Kahina" collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday