Arab Today, arab today endless possibilities for automotive personalisation
Last Updated : GMT 20:10:12
Arab Today, arab today
Arab Today, arab today

From custom materials to miniature details

Endless possibilities for automotive personalisation

Arab Today, arab today

Arab Today, arab today Endless possibilities for automotive personalisation

Silver worked by hand as part of a car door handle
Berlin - Arab Today

One of the standout automotive trends of 2014 was without a doubt the growing demand for bespoke customization. But what sorts of personal touches are clients demanding, and is there a point where even the most gifted automotive craftsmen have to draw the line?
The short answer is that laws of physics and road safety legislation permitting, there is no line to draw.
"Customers' wishes are put into practice in accordance to the motto: ‘The highest level is the one you define yourself'," explains Benjamin Titz, Press Spokesperson for BMW Individual Manufaktur, BMW's bespoke personalisation department. "There are nearly no limits to imagination. The car becomes a canvas for the customer's creativity."
A canvas on wheels
In terms of what customers choose to paint on that automotive canvas, it can range from relatively simple touches, such as a unique exterior paint color beyond the 100 BMW Individual Manufaktur already offers or adding hand-painted coach lines to integrating personalized monograms into the head restraints, door handles, instrument gauges, door sills and sun blinds.
Like all such companies, BMW prizes its clients' confidentiality so won't be drawn on the finer details and specifics. However, when asked to give some idea of what the department has been asked to make possible, Titz says that clients have requested that wooden interior trim come from trees in their own garden and that salmon skin be used as an alternative to leather as a contrasting feature. Clients have also specified rear bookshelves and extra reading lights in their cars, that the trunk as well as the interior and seats be lined in the finest leathers and have also requested that the car come with matching handkerchiefs and umbrellas. "The experts at the BMW Individual Manufaktur have the experience and expertise to fullfil virtually any wish," he explains.
But what about those clients that want something that's as truly individual on the outside as it is inside? Back in 2007, Ferrari set up a Special Projects Programme specifically for this purpose. If you're a valued client and the request won't detract from Ferrari's brand, the company will literally build you the car of your dreams, from the wheels, up.
The department is a top secret affair but this year it has confirmed it has competed two bespoke cars -- the F12 TRS and the F12 SP America -- both of which use the already quite special F12 Berlinetta as a starting point, and are each purported to have cost in excess of $3 million.
And why stop at the car itself? 'Q' by Aston Martin, the British sportscar company's bespoke service, has already been commissioned by one client to help him with the finer points of designing his home to give it an Aston Martin flavor. When clients enquire, the company is quick to highlight that it is just as happy to bring bespoke levels of luxury to the interior of a yacht as it is to an Aston Martin, presuming you're an existing customer, of course.
Special editions: a source of inspiration
With so many personalization options available, deciding on how to best proceed can seem daunting rather than exciting and that's why 2014 has also seen a host of very special editions and limited run vehicles coming to market from the world's premium automotive brands to help point customers in the right direction.
"At regular intervals, we create market-specific, special editions that focus on the preferences of a particular sales region and encompass a special range of options," says Titz. "These products serve as a benchmark and as inspiration for developers and customers alike. "
For instance, at the Paris motor show in October, Rolls-Royce unveiled the Phantom Metropolitan Collection -- a very limited run of cars featuring bespoke elements and design features inspired by the great world cities, including Paris, of course.
Meanwhile Aston Martin reimagined its 1970s sports limousine the Lagonda for 2014 and decided to offer it solely in the Middle East as a completely bespoke limited edition.
In developing special editions, BMW Individual Manufaktur has tried to be a little different, looking to form partnerships with other brands that also bring a new dimension of craftsmanship or exclusivity to an already rareified product. That's why past models have been built with Steinway & Sons -- complete with Steinway & Sons piano black veneering or with silver specialists Robbe & Berking. "The meeting of two worlds sparks a creative atmosphere in which the boundaries of exclusivity are pushed further and new premium solutions are conceived and implemented in the most superlative way possible," says Titz.
Source: Relaxnews

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today endless possibilities for automotive personalisation Arab Today, arab today endless possibilities for automotive personalisation

 



Arab Today, arab today
Arab Today, arab today Saudis await visitors but will they come?

GMT 11:54 2017 Thursday ,23 February

Saudis await visitors but will they come?
Arab Today, arab today Sarah Belamesh designs antiques of "ceramic"

GMT 19:45 2017 Monday ,20 February

Sarah Belamesh designs antiques of "ceramic"
Arab Today, arab today Blind sheikh buried in Egypt

GMT 06:32 2017 Thursday ,23 February

Blind sheikh buried in Egypt
Arab Today, arab today Media host Mona Iraqi stresses her show's success

GMT 15:32 2017 Wednesday ,22 February

Media host Mona Iraqi stresses her show's success
View News in Arabic - Auto: السيارات أخبار
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today To hold social dialogue over secondary school

GMT 07:43 2017 Wednesday ,22 February

To hold social dialogue over secondary school
Arab Today, arab today UK appoints 1st Scotland Yard chief in 188 years

GMT 05:14 2017 Thursday ,23 February

UK appoints 1st Scotland Yard chief in 188 years
Arab Today, arab today Ex-yoga missionary unleashes rage

GMT 12:16 2017 Thursday ,23 February

Ex-yoga missionary unleashes rage
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today Tesla back into red but revenue grows

GMT 07:27 2017 Thursday ,23 February

Tesla back into red but revenue grows
Arab Today, arab today Nissan enhances sales in most markets

GMT 14:08 2017 Monday ,20 February

Nissan enhances sales in most markets
Arab Today, arab today Salma Rashid happy for 'A Whisper of Love'

GMT 05:19 2017 Tuesday ,21 February

Salma Rashid happy for 'A Whisper of Love'
Arab Today, arab today Milan laughs while Rome cries

GMT 10:28 2017 Wednesday ,22 February

Milan laughs while Rome cries

GMT 06:41 2017 Monday ,20 February

Janat pleased for issuing 'Good Morning'

GMT 12:35 2017 Tuesday ,21 February

63-Year-Old Woman Delivers Baby

GMT 14:29 2017 Monday ,20 February

Prepares to present her new collection

GMT 15:53 2017 Tuesday ,21 February

Small ponds have outsized impact

GMT 23:29 2017 Thursday ,16 February

Home built on sand castles-style costs $8m

GMT 07:51 2017 Wednesday ,22 February

Mom's immune system accepts babies

GMT 17:46 2017 Saturday ,18 February

Tourist guide reveals methods of tourist attractions

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 19:10 2017 Friday ,17 February

Hats, scarves add beauty to women
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday