Arab Today, arab today dutch duo peddle old bikes into fashionable furniture
Last Updated : GMT 20:05:05
Arab Today, arab today
Arab Today, arab today

Innovative and inspiring decor

Dutch duo peddle old bikes into fashionable furniture

Arab Today, arab today

Arab Today, arab today Dutch duo peddle old bikes into fashionable furniture

Design students work on the novel project
London - Arab Today

Design students work on the novel project Two Dutch entrepreneurs have found a novel way to make money out of the thousands of bicycles abandoned in the Netherlands each year, by turning them into designer fashion items and furniture. Industrial design student Lodewijk Bosman, 25, and Hidde van der Straaten, 28, founded \"The Upcycle\" in university city Delft in January 2012 to exploit a typically Dutch problem.
The Netherlands has more bikes - 18 million - than its 17 million population, and around a million new bikes are bought every year.
But with so many bikes come parking problems, and if they are left in the wrong place, or simply abandoned, the authorities pick them up and take them to the pound.
This happens to tens of thousands of bikes a year, and while owners can get their bikes back by paying a fine of around 20 euros (25 dollars), few do.
Unclaimed bikes are sold to bike shops that sell them on second-hand, either in the Netherlands or abroad.
Lodewijk and Hidde also buy the abandoned bikes and parts, but with something different in mind.
Take for example an Upcycle bedside lamp, price 88 euros. It consists of a bike light with a new LED bulb fitted to a stem made of a few chain links and intertwined spokes - all standing on a wooden base wrapped in plaited inner tubes.
Other products include a bracelet made from bike chain links for 10 euros, a belt made from a tyre with a buckle fitted costs 30 euros.
The Dutch duo has also come up with a dark and rubbery cubic stool made from waste wood covered in plaited inner tubes.
The name of their company, set up after winning a 10,000-euro prize for their innovative idea, is a pun on bicycle and upcycling, a process one step beyond recycling that consists of turning something to be thrown away into something of higher worth.
The company began selling products through their website in February and quickly attracted customers around the world.
\"I\'d say half our customers are in the Netherlands, the other half abroad,\" said Hidde.
They hope to strike distribution deals with shops, including the Netherlands\' many souvenir boutiques.
\"The bicycle is something typically Dutch, so why not turn them into souvenirs?\" he said.
\"The supply is practically never ending because the Netherlands is \'The\' country for bicycles,\" said Lodewijk, his trousers held up by a belt made from a slashed bike tyre.
His business partner shows off a wallet made from a piece of old bike saddle and a small piece of tyre.
\"We try to use bike parts as much as we can, but that\'s not always possible, like with the belt\'s buckle or the lamp\'s switch,\" said Hidde
The Upcycle also sells renovated bikes, made from recovered frames with new parts added where necessary, including Upcycle touches such as mudguards made from cut-up tyres.
\"Getting around by bike is making use of a sustainable, environmentally friendly form of transport,\" said Saskia Kluit, deputy director of the Dutch Cyclists\' Federation.
\"This business is taking the idea of sustainability a step further.\"
The company works with the \"Stunt\" foundation, that helps retrain the unemployed for new jobs, giving the business a social aspect.
\"In a way we\'re recycling people,\" said Stunt supervisor Hein Laakes.
\"It\'s very gratifying to see what we\'ve made being sold in Australia, for example.\"
Lodewijk says that his motto is \"People, Planet, Profit,\" -- also known as \"the triple bottom line.\"
\"In the end we\'re a business that has to function, and with which we hope to turn a profit, but the social aspect is important for our business,\" he said.
Orders are picking up, and the company has yet to start making money, but when cash does come in, half will go to Stunt.
Source: AFP

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today dutch duo peddle old bikes into fashionable furniture Arab Today, arab today dutch duo peddle old bikes into fashionable furniture

 



Arab Today, arab today
Arab Today, arab today Fadi Kataya explains secrets of  Nancy Ajram's newlook
Arab Today, arab today Messi visit will contribute in tourism

GMT 14:04 2017 Friday ,24 February

Messi visit will contribute in tourism
Arab Today, arab today Expresses Algerian history by woody figures

GMT 13:26 2017 Friday ,24 February

Expresses Algerian history by woody figures
Arab Today, arab today Mental conflict endures

GMT 07:36 2017 Friday ,24 February

Mental conflict endures

GMT 12:18 2017 Monday ,06 February

4 Things That Should Be Banned from Every House Decor

GMT 06:18 2017 Monday ,09 January

Sophisticated Classic Dining Room Design Ideas

GMT 13:19 2016 Friday ,30 December

Rachel Reider Will Help You Change Your Mind

GMT 12:14 2016 Monday ,31 October

Is Van Gogh's famous bed lurking in a Dutch attic

GMT 11:16 2016 Tuesday ,27 September

ARTASA, contributed to the signature interior of area

GMT 13:06 2016 Wednesday ,21 September

Home design craves comforting fantasy

GMT 08:51 2016 Sunday ,29 May

British florist sees rosy future in Brexit
View News in Arabic - Decor: الديكور الأخبار
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Reading therapy relieves mental disorders

GMT 15:39 2017 Friday ,24 February

Reading therapy relieves mental disorders
Arab Today, arab today UK appoints 1st Scotland Yard chief in 188 years

GMT 05:14 2017 Thursday ,23 February

UK appoints 1st Scotland Yard chief in 188 years
Arab Today, arab today Ex-yoga missionary unleashes rage

GMT 12:16 2017 Thursday ,23 February

Ex-yoga missionary unleashes rage
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today Tesla back into red but revenue grows

GMT 07:27 2017 Thursday ,23 February

Tesla back into red but revenue grows
Arab Today, arab today Nissan enhances sales in most markets

GMT 14:08 2017 Monday ,20 February

Nissan enhances sales in most markets
Arab Today, arab today Wafaa Amer is happy for Sherihan’s return

GMT 07:36 2017 Wednesday ,22 February

Wafaa Amer is happy for Sherihan’s return
Arab Today, arab today Milan laughs while Rome cries

GMT 10:28 2017 Wednesday ,22 February

Milan laughs while Rome cries

GMT 05:19 2017 Tuesday ,21 February

Salma Rashid happy for 'A Whisper of Love'

GMT 12:35 2017 Tuesday ,21 February

63-Year-Old Woman Delivers Baby

GMT 22:42 2017 Thursday ,23 February

Nasima Gamei revives heritage in jewelries

GMT 15:53 2017 Tuesday ,21 February

Small ponds have outsized impact

GMT 20:33 2017 Friday ,17 February

To release new antiques collection

GMT 07:51 2017 Wednesday ,22 February

Mom's immune system accepts babies

GMT 09:59 2017 Monday ,20 February

Tourism shows signs of recovery

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 20:02 2017 Tuesday ,21 February

Nohan Seyam designs beautiful accessories
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday