29rooms the exhibition created for social media
Last Updated : GMT 06:41:18
Arab Today, arab today
Arab Today, arab today

Visitors are touching the art

29Rooms, the exhibition created for social media

Arab Today, arab today

Arab Today, arab today 29Rooms, the exhibition created for social media

A woman poses in an abstract gallery at the "29Rooms" exhibition in New York
New York - Arab Today

Visitors are touching the art, wearing it and even jumping on it at the popular immersive exhibition "29Rooms" being held in a Brooklyn warehouse.

Artists, companies and non-profits have come together for the interactive event hosted by the website Refinery29 which closes on Monday after a four-day run.

In stark contrast with traditional museums, visitors to 29Rooms are encouraged to physically engage with the installations, said executive creative director and co-founder Piera Gelardi.

The event, she explained, takes "the fun and interactivity of a fun house" and pairs it with "the cultural relevance of a museum" -- with the 29 spaces relating to topics covered on the website.

Instagram posts and selfies are encouraged.

"We know people are craving experiences in real life but that they also want to fuel their digital lives," Gelardi said.

"Art can be very intimidating and we wanted to create a different experience of art that was very interactive," she said.

"We started focused on style but we have grown to be covering everything from style and beauty to politics, body image," she said.

All 20,000 tickets, costing $19 each, were snapped up before the event opened for its third year on Friday.

Exhibits include a creation by actor Jake Gyllenhaal which invites visitors to write a personal worry on a piece of paper before destroying it with a manual shredder.

Another room, created by American artist Alexa Meade, sees visitors wear painted clothes and accessories, blending seamlessly into a wall also painted by Meade as they pose for a photo.

Meade is best-known for painting living subjects, but she tweaked her successful formula to "bring more people into the experience and allow other people to physically become the artwork and the painting."

There are also rooms promoting social messages, such as one in collaboration with family planning organization Planned Parenthood, which invites visitors to listen to the stories of people it has helped.

"We want to create an experience that is fun and joyful but that is also thought provoking and that taps what's happening in culture right now," said Gelardi.

Seven of the 29 rooms are in partnership with a brand, according to the exhibition's website.

Source: AFP

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

29rooms the exhibition created for social media 29rooms the exhibition created for social media

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

29rooms the exhibition created for social media 29rooms the exhibition created for social media

 



Arab Today, arab today
Arab Today, arab today Skincare PR Performance Full Year 2017

GMT 10:35 2018 Monday ,22 January

Skincare PR Performance Full Year 2017
Arab Today, arab today New hunt for flight MH370 gets under way

GMT 02:36 2018 Wednesday ,24 January

New hunt for flight MH370 gets under way
Arab Today, arab today Modern colorful bedroom renovation

GMT 11:23 2017 Thursday ,21 December

Modern colorful bedroom renovation
Arab Today, arab today France sanctions businesses linked

GMT 01:58 2018 Wednesday ,24 January

France sanctions businesses linked
Arab Today, arab today Turkey detains dozens more

GMT 02:09 2018 Wednesday ,24 January

Turkey detains dozens more
Arab Today, arab today The Rake announces editorial updates

GMT 12:19 2018 Tuesday ,16 January

The Rake announces editorial updates
Arab Today, arab today Europe brings on charm and blue skies

GMT 06:12 2018 Tuesday ,23 January

Europe brings on charm and blue skies
Arab Today, arab today For the Variety of Interior Design Styles

GMT 11:14 2017 Tuesday ,19 December

For the Variety of Interior Design Styles
Arab Today, arab today Puigdemont candidate for Catalan president

GMT 05:31 2018 Tuesday ,23 January

Puigdemont candidate for Catalan president
Arab Today, arab today Amazon to open first cashierless shop

GMT 05:52 2018 Tuesday ,23 January

Amazon to open first cashierless shop

GMT 22:38 2018 Tuesday ,23 January

Bahrain Press headlines

GMT 20:34 2018 Saturday ,20 January

Bahrain press headlines

GMT 07:22 2017 Thursday ,23 November

Zimbabwe's next leader heads home after Mugabe exit

GMT 07:23 2017 Thursday ,23 November

Zimbabwe's next leader heads home after Mugabe exit

GMT 16:25 2016 Thursday ,22 December

Italian bank Monte Paschi edges closer to state bailout

GMT 14:33 2017 Tuesday ,19 December

German business morale eases back from record high

GMT 12:32 2017 Tuesday ,19 December

UK weather: The latest Sky News forecast

GMT 13:36 2017 Friday ,22 December

Iraqi troops killed six ISIS militants in Mousl

GMT 12:33 2017 Friday ,22 December

Yara denies presenting new talk show

GMT 01:00 2017 Wednesday ,20 December

Saudi and Russia expnad food integration

GMT 04:53 2017 Tuesday ,19 December

Egypt’s government signs agreement with Switzerland

GMT 04:27 2017 Tuesday ,19 December

Tensions dominate the Iranian parliament amid fears

GMT 08:05 2017 Monday ,18 December

Mona Zaki reveals details of her new show

GMT 11:35 2017 Monday ,18 December

Putin appreciates U.S intelligence cooperation

GMT 07:16 2017 Sunday ,17 December

Yasmine Underlines importance of Fatimid Cairo

GMT 17:32 2017 Sunday ,17 December

Polls open in Chilean presidential election

GMT 09:12 2017 Friday ,17 November

Gleam Futures represents Grace Beverley

GMT 06:03 2014 Wednesday ,09 April

Please .. Let Gaza breathe!

GMT 04:18 2017 Sunday ,26 November

Bella magazine appoints celebrity writer

GMT 06:00 2017 Sunday ,29 October

Childrenswear brand Once appoints Dyelog

GMT 16:33 2014 Thursday ,13 November

Al-Ehtimam Bil Aakhareen

GMT 03:34 2017 Sunday ,05 November

Needle & Thread relocates press office
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday