Arab Today, arab today samsung ramps up apple challenge with large handsets
Last Updated : GMT 22:57:43
Arab Today, arab today
Arab Today, arab today

Aimed at keeping atop global smartphone market

Samsung ramps up Apple challenge with large handsets

Arab Today, arab today

Arab Today, arab today Samsung ramps up Apple challenge with large handsets

Samsung employee shows the new Galaxy Note 5
New York - Arab Today

Samsung staked its claim to the high end of the smartphone market Thursday, unveiling two large-screen handsets and its new mobile payment system as part of its challenge to Apple.

The moves are aimed at keeping the South Korean giant atop the global smartphone market and countering its US rival Apple, which has made gains with its large-screen iPhone 6 and 6-Plus and its tap-to-pay feature.

At a New York media event, Samsung unveiled its Galaxy S6 edge+, the latest update for its flagship handset, and Galaxy Note5, its main device in the "phablet" market.

"Today the journey continues in the large-screen category that Samsung created," said J.K. Shin, Samsung's head of IT and mobile communications.

The S6 edge+ and Note5 each have a 5.7-inch display, but the S6 has smaller overall dimensions and a curved "dual edge" screen that sets aside a portion of the display for contacts or other content.

- Launching Samsung Pay -

The company also announced that its Samsung Pay service would roll out in South Korea on August 20 and in the United States on September 28, and that it would launch in Britain, Spain and China with partners to be named in each market.

Shin said he expects wide adoption because Samsung Pay "doesn't cause small business to upgrade their terminals and will be accepted almost everywhere on day one."

Samsung said its mobile service can be used with magnetic stripe terminals as well as those using updated NFC or "near field communication" contactless payments employed by Apple Pay.

InJong Rhee, Samsung Electronics vice president, said that "NFC is fine technology but most stores don't have it."

He added that Samsung Pay will be secured by its Knox software, which creates a one-time code without transmitting credit card numbers.

Samsung has remained atop the global smartphone market even though its sales have been slipping in the past year.

With the new devices, Samsung expands from its 5.1 inch display on the existing Galaxy S6, and leapfrogs Apple's handsets at 4.7 and 5.5 inches.

The new handsets, which have Samsung Pay and wireless charging options integrated, will go on sale in the US and Canada on August 21, said Samsung, which did not announce specific launch dates for other markets.

The Note5 is the upgraded version of the phablet which Samsung is generally credited with popularizing. The new device has a new pop-out pen stylus and shares its upgraded 16-megapixel camera with the S6 edge+.

Kantar Worldpanel analyst Carolina Milanesi said Samsung trailed Apple in the phablet market -- devices with screens at 5.5 inches and above -- in the second quarter.

- Stealing a march on Apple -

Ramon Llamas, analyst at IDC, said the launch appears aimed at getting ahead of Apple, which is widely expected to announce its own upgrades later this year.

"This is a calculated move to avoid the marketing onslaught of Apple in September and October," Llamas told AFP.

Llamas said that with these devices, "Samsung is establishing itself at the high end and attacking its biggest and closest competitor, Apple."

Daniel Gleeson at IHS Technology agreed, saying Samsung "is hoping to steal a march on Apple's new iPhone announcement which will likely happen in early September."

Gleeson said the Note5 appears aimed at professionals and business users due to its stylus and keyboard attachment, while the S6 edge+ "is a much more fashion-forward device and is likely to appeal to a younger, hipper market."

According to IDC, Samsung led the smartphone market in the second quarter with a 21.7 percent market share, even though sales dipped from a year earlier and its market share was below 24.8 percent in the same period a year ago.

Apple, which briefly took the lead in the fourth quarter of 2014 with its new iPhones, saw its market share rise more than two points from a year earlier to 14.1 percent, IDC said.

Gleeson said Samsung Pay faces challenges because of the head start by Apple and Google's Android Pay.

"Unlike Apple which has accumulated 800 million payment card accounts associated with iTunes, Samsung lacks this critical element for its payment service to quickly gain traction," he said in a note to clients.

"Samsung Pay's co-existence with Android Pay is likely to create frictions in the Android ecosystem as consumers could be confused by the two payment options."
Source: AFP

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today samsung ramps up apple challenge with large handsets Arab Today, arab today samsung ramps up apple challenge with large handsets

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today samsung ramps up apple challenge with large handsets Arab Today, arab today samsung ramps up apple challenge with large handsets

 



Arab Today, arab today
Arab Today, arab today Youssra depended on colored foam

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today Lufthansa chief eyes up to 78

GMT 11:29 2017 Thursday ,21 September

Lufthansa chief eyes up to 78
Arab Today, arab today Etiquette expert underlines importance of gifts

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts
Arab Today, arab today Rouhani at UN defends Iran nuclear deal

GMT 09:41 2017 Thursday ,21 September

Rouhani at UN defends Iran nuclear deal
Arab Today, arab today Saudi Arabia to unblock internet calling apps

GMT 11:31 2017 Wednesday ,20 September

Saudi Arabia to unblock internet calling apps
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Ministry seeks to improve education

GMT 14:49 2017 Sunday ,17 September

Ministry seeks to improve education
Arab Today, arab today China lifts 10-year travel ban

GMT 18:09 2017 Thursday ,21 September

China lifts 10-year travel ban
Arab Today, arab today Puerto Rico, Virgin Islands brace

GMT 12:01 2017 Wednesday ,20 September

Puerto Rico, Virgin Islands brace
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Intel chips loaded in Waymo

GMT 14:43 2017 Wednesday ,20 September

Intel chips loaded in Waymo
Arab Today, arab today Five trends at the Frankfurt auto show

GMT 12:04 2017 Monday ,18 September

Five trends at the Frankfurt auto show
Arab Today, arab today Actress Ream Hhagag prepares for a new film

GMT 09:40 2017 Tuesday ,19 September

Actress Ream Hhagag prepares for a new film
Arab Today, arab today France hopeful of persuading Trump

GMT 06:21 2017 Wednesday ,20 September

France hopeful of persuading Trump

GMT 12:14 2017 Monday ,18 September

Horia Farghaly happy for success of “Case G”

GMT 10:35 2017 Thursday ,14 September

New Zealand opposition looks

GMT 16:53 2017 Saturday ,02 September

Mai importance of gifts during Eid Al-Adha

GMT 19:18 2017 Monday ,18 September

5,000 'Dieselgate' deaths in Europe per year

GMT 10:46 2017 Saturday ,05 August

Nanis reveals simple ideas for home renovation

GMT 04:49 2017 Wednesday ,20 September

WHO urges Yemen to accept vaccines

GMT 16:04 2017 Tuesday ,19 September

Egypt tourism revival steady but slow

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 12:46 2017 Thursday ,21 September

Google likely to buy stake in Taiwan smartphone maker HTC

GMT 11:37 2017 Saturday ,12 August

Fashion designer reveals her new collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday