RAK Ceramics has announced that its brand was named ‘Brand of the Year' and it was awarded a regional award for being one of the largest brands in its category in the Middle East. RAK Ceramics was awarded at the prestigious World Branding Awards for displaying far sighted and strategic value for its key stakeholders.
The awards ceremony took place at the State Apartments of Kensington Palace, a residence of the British Royal Family since the 17th century. RAK Ceramics was joined by more than 100 global and national brands. Winners were evaluated based on three criteria: brand valuation, public online voting, and consumer market research.
Abdallah Massaad, CEO of RAK Ceramics, said, "At RAK Ceramics, we have always pursued brand excellence in all of our undertakings. We embrace innovation and technology and continually meet the needs and preferences of our diverse client base. We are delighted to receive the Middle East and North Africa Brand of the Year Award in the ceramics category and be part of this prestigious branding community. As we continue to capitalise on rising market demand and expand our tiles, sanitary ware, faucets and tableware capabilities, we remain committed to our brand, our customers, and the communities in which we operate."