mobile search youtube pump up google earnings
Last Updated : GMT 12:11:47
Arab Today, arab today
Arab Today, arab today

Internet titan beat second quarter expectations

Mobile search, YouTube pump up Google earnings

Arab Today, arab today

Arab Today, arab today Mobile search, YouTube pump up Google earnings

Google
San Francisco - Arab Today

Google shares soared on Thursday after the Internet titan beat second quarter earnings expectations by riding hot growth of mobile search and advertising on YouTube.

The Silicon Valley-based company said that second-quarter net income climbed two percent to $3.4 billion on an 11 percent rise in revenue to $17.7 billion.

Google's shares soared more than 10 percent in after-hours trade to nearly $642 after marking a 3.5 percent gain during the regular session prior to the earnings release.

"We continue to close the gap between mobile and desktop search monetization," Google's new chief financial officer Ruth Porat said during her first earnings call at the company.

She credited work done to improve user experiences on mobile devices along with the quality of ads, as well as finding ways to merge online activities with real-world commerce.

Porat said desktop search-based advertising also posted solid revenue growth.

And Google's streaming video website YouTube saw substantial growth in viewer engagement during the past year, attracting marketers to its advertising platform.

- 'Internet Age' television -

Time spent watching YouTube videos on smartphones or tablets has surged as part of a 60 percent jump in overall viewer time spent on the website, Google said.

Growth in 'watch time' continues to accelerate, according to Porat.

She contended that there was tremendous potential in the fact that YouTube has more than one billion users and that the number of people in the 18-49 age group who watch YouTube videos on mobile devices was greater than the number watching cable television.

YouTube is focused on "re-inventing the television experience for the Internet age," Google chief business officer Omid Kordestani said.

Google expects to boost its earnings in the future by attaching "buy buttons" to mobile ads to make shopping easier for smartphone users.

The introduction of "Purchases on Google" came as Facebook and Pinterest also try to make shopping seamless for people using their sites, putting themselves in position to profit from transactions or related advertising.

"Although we're still in early experiments with a limited number of retailers, we see 'Purchases on Google' as a big step towards helping retailers drive more mobile conversions and win more customers," Google shopping product management vice president Jonathan Alferness said in a blog post.

Mobile devices, typically smartphones, are increasingly consulted before or during shopping trips in the United States, influencing nearly a trillion dollars in in-store sales last year, according to Alferness.

- Revenue engine purr -

Google took in a 31.42 percent share of money spent on digital ads worldwide last year, with that portion only expected to slip marginally this year as leading social network Facebook gains ground, according to industry tracker eMarketer.

The amount of money spent on digital advertising globally will increase more than 16 percent to approximately $170.85 billion this year, eMarketer predicted.

Google continues to dominate when it comes to online search-related advertising, with its share of the market this year expected to be 54.5 percent, according to the industry tracker.

Google shares may have benefitted from improved discipline when it came to costs associated with operating the company, said independent analyst Rob Enderle of Enderle Group in Silicon Valley.

"A lot of folks thought Google was losing track and control of expenses, and this financial report would indicate this is not the case," Enderle said.

"It also showcases how powerful the Google revenue engine is."
Source: AFP

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

mobile search youtube pump up google earnings mobile search youtube pump up google earnings

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

mobile search youtube pump up google earnings mobile search youtube pump up google earnings

 



Arab Today, arab today
Arab Today, arab today Jordanian woman reveals her project

GMT 00:46 2017 Saturday ,11 November

Jordanian woman reveals her project
Arab Today, arab today Saudis clear passenger flights

GMT 08:38 2017 Saturday ,25 November

Saudis clear passenger flights
Arab Today, arab today Sophian Yussef reveals suitable decoration

GMT 02:56 2017 Thursday ,23 November

Sophian Yussef reveals suitable decoration
Arab Today, arab today Germany's SPD says ready for talks

GMT 11:28 2017 Saturday ,25 November

Germany's SPD says ready for talks
Arab Today, arab today IS media offline for a day

GMT 02:10 2017 Friday ,24 November

IS media offline for a day
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Human form of 'mad cow' disease

GMT 00:11 2017 Friday ,24 November

Human form of 'mad cow' disease
Arab Today, arab today British woman jailed in Iran to appear

GMT 03:19 2017 Friday ,24 November

British woman jailed in Iran to appear
Arab Today, arab today 'Trash islands' off Central America indicate

GMT 20:19 2017 Friday ,24 November

'Trash islands' off Central America indicate
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today UK budget aims for driverless cars

GMT 12:11 2017 Saturday ,25 November

UK budget aims for driverless cars
Arab Today, arab today Mitsubishi Materials units falsified product

GMT 03:24 2017 Friday ,24 November

Mitsubishi Materials units falsified product
Arab Today, arab today Heidy underlines works like “Seventh Neighbor”

GMT 13:59 2017 Thursday ,23 November

Heidy underlines works like “Seventh Neighbor”
Arab Today, arab today Delhi half-marathon to go ahead

GMT 03:51 2017 Saturday ,18 November

Delhi half-marathon to go ahead

GMT 07:56 2017 Wednesday ,22 November

Solaf happy for participating in “Hotline”

GMT 08:03 2017 Thursday ,23 November

Srebrenica women cry tears of joy

GMT 18:41 2017 Friday ,20 October

Designer Aql Faqih aspires to innovation

GMT 16:04 2017 Friday ,17 November

paObama climate envoy slams Trump's rejection

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts

GMT 07:53 2017 Friday ,24 November

To Debate Ethics of Euthanasia

GMT 10:39 2017 Thursday ,23 November

Air China suspends flights to North Korea

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday