Arab Today, arab today footballs top sponsors pressure fifa to clean up
Last Updated : GMT 13:52:15
Arab Today, arab today
Arab Today, arab today

Scandal threatened to market products via 'game'

Football's top sponsors pressure FIFA to clean up

Arab Today, arab today

Arab Today, arab today Football's top sponsors pressure FIFA to clean up

The 2006 World Cup official logo and sponsorship logos
Washington - Arab Today

Top football sponsors Coca-Cola, Adidas and McDonald's pressed FIFA on Wednesday to clean itself up as the newest corruption scandal threatened efforts to market their products via the "beautiful game".

The companies that pay hundreds of millions of dollars to place their ads around World Cup and other global football venues said FIFA needed stronger ethical standards, after seven of its officials were arrested in Switzerland for bribery.

The arrests came as part of a US Justice Department case that named nine officials of football's governing body, and five sports marketing officials, in a number of instances of bribes and kickbacks involving sponsorships over the past two decades.

Coca-Cola, which pays an estimated $30 million a year to be one of five official FIFA Partners, issued a stern rebuke to the organization.

"This lengthy controversy has tarnished the mission and ideals of the FIFA World Cup and we have repeatedly expressed our concerns about these serious allegations. We expect FIFA to continue to address these issues thoroughly," the company said.

"McDonald's takes matters of ethics and corruption very seriously," the US fast-food company, an official sponsor of the 2018 World Cup in Russia, said.

"We are in contact with FIFA on this matter. We will continue to monitor the situation very closely."

Also speaking out were Adidas and Budweiser.

The German sportswear group said it would encourage football's global governing body "to establish and follow transparent compliance standards in everything they do."

And Budweiser, the US beer unit of Belgian brewing giant AB InBev, said: "We expect all of our partners to maintain strong ethical standards and operate with transparency."

- Money pressure -

Complaints against FIFA from global consumer-goods giants that pump hundreds of millions of dollars annually into the world's leading sport have mounted over the past two years.

None of the official sponsors has been implicated in the scandals. But all clearly worry that the cloud over the organization could stain their own reputations and hurt sales.

They have been especially worried at corruption allegations behind FIFA's award of the World Cup to Qatar in 2022.

Last year five top sponsors -- Coca-Cola, Hyundai, Adidas, Sony and Visa --called for a proper investigation of the 2022 bid process.

And last week Coke and Visa expressed worries over the treatment of hundreds of thousands of immigrant workers in Qatar who are building the facilities for the tournament, after human rights groups and journalists exposed dire work conditions.

"We continue to be troubled by the reports coming out of Qatar related to the World Cup and migrant worker conditions," Visa said.

None of the sponsors, whose funding is essential to FIFA, has gone so far as to withdraw its sponsorship of the sport.

But amid likely pressure from the public and shareholders to avoid being tainted by FIFA, sports marketing expert David Carter of the Sports Business Group said they "have to look as though they are part of the solution."

The scandal is a risk for their brands, he said, and that could lead to pressure "to reallocate their dollars" for advertising.

"They need to be proactive in calling for a complete cleansing or threaten, if not actually pull, their sponsorship over time," he told AFP.

"The large majority of sponsors will hang in there," said Andrew Zimbalist, an economist and sports business expert at Smith College.

"Most sponsors who were putting money into FIFA knew about FIFA's problems, so this was not new for them," he said.

"The sponsors are getting exposure from FIFA events, and I don't see that having any impact at all."
Source: AFP

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today footballs top sponsors pressure fifa to clean up Arab Today, arab today footballs top sponsors pressure fifa to clean up

 



Arab Today, arab today
Arab Today, arab today Mohamed Bahari prepares new collection for spring 2017

GMT 06:15 2017 Monday ,27 February

Mohamed Bahari prepares new collection for spring 2017
Arab Today, arab today 17.4 million tourists visit UAE in 2016

GMT 00:47 2017 Monday ,27 February

17.4 million tourists visit UAE in 2016
Arab Today, arab today Sheds light on major steps in 12-year career

GMT 06:07 2017 Monday ,27 February

Sheds light on major steps in 12-year career
Arab Today, arab today UN envoy sets out framework

GMT 07:25 2017 Monday ,27 February

UN envoy sets out framework
Arab Today, arab today Ayat Abaza says state TV presented major stars

GMT 03:52 2017 Sunday ,26 February

Ayat Abaza says state TV presented major stars

GMT 08:51 2017 Saturday ,25 February

Shaking off dieselgate, VW races back into profit

GMT 08:48 2017 Saturday ,25 February

France's Macron takes on critics over 'vague' programme

GMT 10:10 2017 Friday ,24 February

France's Macron gets boost, but election is wide open

GMT 12:38 2017 Thursday ,23 February

Lower fares hit Qantas first half profit

GMT 10:57 2017 Thursday ,23 February

Chief executive out at Paramount Pictures

GMT 07:26 2017 Thursday ,23 February

A peek inside Qatar's 'gas capital of the world'

GMT 11:26 2017 Wednesday ,22 February

Dutch corporate takeover defences tough to breach
View News in Arabic - Business: أخبار الأعمال
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Reading therapy relieves mental disorders

GMT 15:39 2017 Friday ,24 February

Reading therapy relieves mental disorders
Arab Today, arab today UK appoints 1st Scotland Yard chief in 188 years

GMT 05:14 2017 Thursday ,23 February

UK appoints 1st Scotland Yard chief in 188 years
Arab Today, arab today Penguins in the age of dinos

GMT 11:44 2017 Saturday ,25 February

Penguins in the age of dinos
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today 'Constructive' Vauxhall talk with union

GMT 08:54 2017 Saturday ,25 February

'Constructive' Vauxhall talk with union
Arab Today, arab today Tesla back into red but revenue grows

GMT 07:27 2017 Thursday ,23 February

Tesla back into red but revenue grows
Arab Today, arab today Reasons for the delay 'On the Stairs of Servants'

GMT 06:42 2017 Saturday ,25 February

Reasons for the delay 'On the Stairs of Servants'
Arab Today, arab today Ex-yoga missionary unleashes rage

GMT 12:16 2017 Thursday ,23 February

Ex-yoga missionary unleashes rage

GMT 07:23 2017 Friday ,24 February

Ola Ghanem hopes to work with M.Ramadan

GMT 12:35 2017 Tuesday ,21 February

63-Year-Old Woman Delivers Baby

GMT 18:23 2017 Friday ,24 February

Fadi explains secrets of  Nancy Ajram's newlook

GMT 10:28 2017 Wednesday ,22 February

Milan laughs while Rome cries

GMT 19:45 2017 Monday ,20 February

Sarah Belamesh designs antiques of "ceramic"

GMT 10:51 2017 Saturday ,25 February

Pigs with edited genes show resistance

GMT 14:04 2017 Friday ,24 February

Messi visit will contribute in tourism

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 22:42 2017 Thursday ,23 February

Nasima Gamei revives heritage in jewelries
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday