Emirates Global Aluminium, EGA, one of the world's largest primary aluminium producers, successfully strengthened ties with the European market and pro-actively sought opportunities to take advantage of potential growth in the region by participating at GIFA 2015, which took place in Germany earlier this month.
Walid Al Attar, Chief Marketing Officer, EGA, explained that the four-yearly trade exhibition was leveraged to showcase EGA's industry leadership, specifically its high quality aluminium products, proprietary in-house developed technologies, exemplary operating practices and commitment to sustainability.
"GIFA is a well-established platform for industry networking as well as showcasing innovations that will shape the future of the sector. It is the largest aluminium exhibition in Europe and the most important trade fair in the world for foundry technology," said Al Attar.
Al Attar reiterated that Europe is a key region for EGA, both currently and for the future, saying, "EGA metal has been shipped to Europe since 1996, with consistent growth in volumes over the last 19 years. In 2014, about 23 percent of EGA's total annual production was exported to about 24 countries in Western and Eastern Europe – making Europe our second largest market region."
"Looking ahead, the European Union as a whole needs to import approximately 60 percent of its primary aluminium requirements. This translates into ample opportunity for us to achieve continued growth in sales to Europe," added Al Attar.
Evidencing a deep corporate commitment to the region, EGA has well-established offices in Zurich and Milan and has developed an extensive transport and logistics infrastructure to facilitate door-to-door delivery of products, which are shipped via about 44 ports across Europe.