DED's campaign during Ramadan to alert the public against the dangers of counterfeiting
Dubai's Department of Economic Development (DED), as part of its Ramadan initiatives, has launched a campaign to enable the public join the fight against counterfeiting and at the same time help the needy.
The campaign, which draws attention to the hazards of counterfeiting, is being held in the Etihad Mall from June 29 to July 3, and in Al Barsha Mall from July 13 to 17.
The campaign runs from 3pm to 5pm in the participating malls. Shoppers can take part in the campaign by donating a minimum of one dirham to the charity box of Dar Al Ber Society placed in the malls. Each donor will then go to a tent erected in the mall and collect a counterfeit bag, follow the footsteps towards a shredder and drop the bag in the shredder.
"We designed the campaign as a symbolic gesture. It draws on the spirit of giving and fairness, which prevails during the Holy Month of Ramadan, to alert the public against the dangers of counterfeiting. Counterfeiting violates the rights of the trademark owner and can endanger the health of those who use such products,” said Abdullah Al Shehi, Director of Intellectual Property Protection Department, Commercial Compliance & Consumer Protection (CCCP) sector, DED.
The Intellectual Property Protection Department seized around 11,623,073 pieces of various duplicate/counterfeit goods in the first quarter of 2014. Bags and leather products accounted for the third biggest share of the goods confiscated, after perfumes and auto parts.
Source: Emirates 24│7