Arab Today, arab today dubai launches massive uaewide campaign
Last Updated : GMT 07:18:58
Arab Today, arab today
Arab Today, arab today

To raise public awareness about Expo 2020

Dubai launches massive UAE-wide campaign

Arab Today, arab today

Arab Today, arab today Dubai launches massive UAE-wide campaign

UAE Minister of State Reem al-Hashimy
Dubai - Arab Today

Organisers of Expo 2020 has launched a new massive campaign aimed at raising public awareness about the impact of Expo 2020 Dubai, including a competition to design a new logo for the event.
Titled ‘For Everyone', the campaign will start from March 1, 2015 and is expected to increase the levels of public engagement in the mega event. "The campaign is designed to allow the UAE public to engage with and learn more about Expo 2020 Dubai and the rich history of the World Expos," said Reem Al Hashimy, UAE Minister of State and Board Representative of the Dubai Expo 2020 Higher Committee and Director General of the Bureau Dubai Expo 2020, at the campaign's launch event in Dubai on Saturday.
"We wanted to give people across the UAE the chance to truly express their interpretation of everything the UAE and Expo 2020 embodies, and help create our emblem to the world," she added.
"We are on a remarkable journey together. We all share our path in shaping this vision, and in determining how Expo 2020 Dubai will be for all, making it an once-in-a-lifetime event that will leave behind a truly transformational legacy that touches everyone." As part of the initiative, about 21 towering structures will be placed across various locations such as major shopping malls, leisure hubs and business centres in the emirate.
The sculptures, which will be three to six metres high, will have interactive screens that will allow the public to learn about the Expo themes and the impact that previous expos had on societies.
On March 22, all 21 sculptures will be joined together to create three giant structures representing the sub themes of the Expo and will be subsequently put on display.
The art sculptures exhibited during the campaign will be designed by artists from around the world.
"Art is universal in its appeal and understanding. We hope the expression of our theme and subthemes through the eyes of the world's artists will spark dialogue around the challenges that impact our daily lives and connect the community," she said.
"We hope the expression of our theme and subthemes through the eyes of the world's artists will spark a dialogue about the challenges that impact our daily lives and connect the community." 'Among other initiatives, Dubai is also planning to launch multi- emirate interactive experience zones on April 10. The launch will also mark the 2,020 day countdown to the Expo 2020 opening day,' she added The experiential roadshow zones – a part of the inter emirate initiative- will educate the public on the impact of previous expos and will build awareness on how the event will impact Dubai as the host city.
The public can also share their thoughts on the Expo on social media networks under the hashtag #expo 2020.
The launch of the ‘For Everyone' campaign is expected to be an awareness building and engaging series of public activities that will support the UAE and Expo 2020's participation in Italy's World Expo - Expo Milano 2015 – taking place May 1st to the end of October. The UAE will have a country pavilion within Expo 2015, focusing on the UAE's efforts to address food and hunger issues and dually promoting Expo 2020 Dubai's theme and subthemes.
Source: WAM

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today dubai launches massive uaewide campaign Arab Today, arab today dubai launches massive uaewide campaign

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today dubai launches massive uaewide campaign Arab Today, arab today dubai launches massive uaewide campaign

 



Arab Today, arab today
Arab Today, arab today Youssra depended on colored foam

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today unveils Joon - the 'millenials' airline

GMT 13:36 2017 Saturday ,23 September

unveils Joon - the 'millenials' airline
Arab Today, arab today Etiquette expert underlines importance of gifts

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts
Arab Today, arab today Iran tests new medium-range missile

GMT 21:24 2017 Saturday ,23 September

Iran tests new medium-range missile
Arab Today, arab today Saudi Arabia to unblock internet calling apps

GMT 11:31 2017 Wednesday ,20 September

Saudi Arabia to unblock internet calling apps
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Ministry seeks to improve education

GMT 14:49 2017 Sunday ,17 September

Ministry seeks to improve education
Arab Today, arab today All eyes on May as she prepares

GMT 10:16 2017 Friday ,22 September

All eyes on May as she prepares
Arab Today, arab today Psychologists help Mexico deal

GMT 05:05 2017 Sunday ,24 September

Psychologists help Mexico deal
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Carmakers face billions in European

GMT 12:37 2017 Saturday ,23 September

Carmakers face billions in European
Arab Today, arab today Mercedes pumps 1 bln euros    

GMT 06:04 2017 Friday ,22 September

Mercedes pumps 1 bln euros    
Arab Today, arab today Lebleba is preoccupied in filming 'Back Street'

GMT 08:56 2017 Thursday ,21 September

Lebleba is preoccupied in filming 'Back Street'
Arab Today, arab today Big Western brands polluting oceans

GMT 20:10 2017 Saturday ,23 September

Big Western brands polluting oceans

GMT 08:59 2017 Wednesday ,20 September

Youssra prepares for launching her program

GMT 18:09 2017 Thursday ,21 September

China lifts 10-year travel ban

GMT 16:53 2017 Saturday ,02 September

Mai importance of gifts during Eid Al-Adha

GMT 12:01 2017 Wednesday ,20 September

Puerto Rico, Virgin Islands brace

GMT 10:46 2017 Saturday ,05 August

Nanis reveals simple ideas for home renovation

GMT 08:39 2017 Friday ,22 September

New Hurdles as Republicans Rush

GMT 06:49 2017 Friday ,22 September

O'Leary: Could ground more planes

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 12:46 2017 Thursday ,21 September

Google likely to buy stake in Taiwan smartphone maker HTC

GMT 11:37 2017 Saturday ,12 August

Fashion designer reveals her new collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday