du garnered a Bronze Lion in the Film Craft category at the Cannes Lions International Festival of Creativity 2015.
This is the world's biggest annual awards show and festival for professionals in the creative communications industry.
Last year, du earned the UAE's first-ever Gold Lion at the Cannes Lions International Festival of Creativity 2014. It marked the first time that an entry from the region had ever won a Gold Lion in the film category.
This year's ground-breaking winning film ‘Too Informative' is part of a series of four films – including ‘Too Silly', ‘Too Distressing', and ‘Too Insulting – created by Leo Burnett Dubai for the du Tuesday campaign. Leo Burnett managed to beat stiff competition from 2,205 other entries – comprising a slew of world-renowned brands – in the Film Craft category. Judging of the 2015 awards took place in Cannes, France, where 366 global jurors met to debate, discuss and vote on the entries before whittling down the winners.
"We are so proud that du was awarded a Bronze Lion in the Film Craft category for its cutting-edge, multi-phased du Tuesday campaign,” said Hala Badri, Executive Vice President, Brand and Communications, du.
Source: The Gulf Today