revealing the revolting beauty of food waste
Last Updated : GMT 06:49:16
Arab Today, arab today
Arab Today, arab today
Last Updated : GMT 06:49:16
Arab Today, arab today

Revealing the revolting beauty of food waste

Arab Today, arab today

Arab Today, arab today Revealing the revolting beauty of food waste

London - Arabstoday

Nobody likes to see good food go bad. But Klaus Pichler's photography series One Third, which portrays food in advanced stages of decay, is a feast for the eyes — even if it turns the stomach. The project was inspired by the fact that much of the world's food goes to waste — one-third, according to a 2011 United Nations estimate. The U.S. and Europe waste about 10 times as much food per person as sub-Saharan Africa or Southeast Asia, that report found. In the developing world, storage problems are the main culprit. But in developed countries, consumers throw out lots of food that is still perfectly edible. Pichler says the rampant waste is a symptom of a culture that commodifies and devalues food. "There are lots of spontaneous decisions in the supermarket," Pichler tells The Salt. He says people often don't stop to think about whether they're buying too much, or whether they could reuse leftovers instead of throwing them away.To highlight the overlooked value in everyday foods, Pichler approached his project as if it was an advertising photo shoot for a high-end brand. He started with common items from the supermarket, like cheese, strawberries and cauliflower. After letting each food fester for a few weeks, he arranged it in his studio for a luxurious portrait. Pichler admits to using standard advertising photography tricks, like invisible string and tape, in about half of the shots, and a few — like a carton of curdled milk, spilling onto black fabric — are composites of multiple images. But the spoilage, he says, is au naturel, produced by whatever spores and bacteria each item normally carries. Black backgrounds and dramatic lighting bring out vivid colors of decay: moldy blues, fungal greens and putrid yellows. The contrast between rot and luxury is certainly striking. But we wondered: Can the harsh global consequences of food waste, which include economic exploitation, malnourishment and starvation, really be addressed through gorgeous art photography? "If you look at [the photos], you get provoked," Pichler says. "Then you begin to think about your own consumer behavior." To drive the point home, each photo is accompanied by information on where, when and how the food was produced, the distance it traveled, and its carbon and water footprints. For added realism, Pichler conducted the entire project, from purchase to putrefaction to photograph, in his home in Vienna. And it wasn't always pretty. The worst was when he had raw chicken and octopus decomposing at the same time. "These two smells united, and it was horrible," he says. But he felt it was important that he "coexist with the rotting food" to develop a greater appreciation for the food's value, and tie the project back to a household. "If you go through the whole series, I think you'll see more than one picture that you've experienced in your home," he says. Pichler is working on partnerships with nonprofits to incorporate One Third into activism campaigns. "At the moment I feel like I'm pointing my finger at this problem, but I'm not doing anything about it," he explains. There are also plans for an exhibition at Vienna's Anzenberger gallery early next year. In the meantime, you can see the full set of photos at Pichler's website

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

revealing the revolting beauty of food waste revealing the revolting beauty of food waste

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

revealing the revolting beauty of food waste revealing the revolting beauty of food waste

 



GMT 10:06 2012 Saturday ,28 July

Querrey advances at ATP LA Open

GMT 21:15 2017 Thursday ,01 June

Trump condemns deadly Kabul explosion

GMT 02:15 2017 Thursday ,24 August

Is your country on the Qatar free entry list of 80?

GMT 19:48 2016 Monday ,03 October

Controversial boxing champ Tyson Fury retires

GMT 08:20 2015 Tuesday ,08 December

PC market woes show no sign of easing

GMT 17:27 2017 Tuesday ,25 April

20 Yemeni soldiers killed, injured in explosion

GMT 11:52 2017 Saturday ,30 December

OIC condemns Mar Mina Church attack

GMT 00:03 2017 Saturday ,25 March

Arab Meeting to Examine Anti-Corruption Methods

GMT 13:12 2017 Thursday ,20 April

Deputy premier meets Arab League chief

GMT 14:13 2014 Friday ,10 January

Opel Astra GTC

GMT 18:27 2016 Tuesday ,02 August

Turkish Foreign Minister arrives in Islamabad

GMT 11:27 2016 Tuesday ,13 December

Saudi woman arrested for challenging social norms
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday