Arab Today, arab today modern art light shines at gucci museum in florence
Last Updated : GMT 04:33:33
Arab Today, arab today
Arab Today, arab today

Modern art light shines at Gucci museum in Florence

Arab Today, arab today

Arab Today, arab today Modern art light shines at Gucci museum in Florence

Florence - AFP

The new Gucci Museum in Florence opened its latest show this month — a selection of US artist Cindy Sherman’s early works — in a setting where mediaeval architecture meets fashion history. “For visitors to Florence, it’s nice to react with something that is contemporary and alive,” said Francesca Amfitheatrof, curator at the Gucci Museum and a celebrated London-based jewelry designer in her own right. The temporary exhibit “Cindy Sherman: Early Works,” which runs until June 9, is the latest loan from the vast collection of Francois Pinault, the French luxury goods tycoon whose holding company PPR took over Gucci in 2004. Pinault’s contribution to the contemporary art scene in Italy in recent years has included the Palazzo Grassi and Punta della Dogana museums in Venice. “Murder Mystery People” (1976) featuring Sherman in a variety of costumes greets visitors in a former chapel that also once served as a Gucci fitting room, which overlooks the city’s breathtaking Piazza della Signoria. The exhibit continues in a room decorated with a mediaeval fresco of the Virgin Mary, which contains the series “Bus Riders” (1976) with Sherman posing as different bus passengers in Buffalo, New York where the she studied art. “These works show her fascination with dressing up, identity and gender,” Amfitheatrof said. A close-up of the artist’s hand in the short film “Doll Clothes” (1975) represents “a society that puts women back in their boxes.” Previous exhibitors at the Florentine museum have included US video artist Bill Viola and edgy British sculptor Paul Fryer whose representation of a dead Jesus Christ on an electric chair in “Pieta” caused something of a stir. The mix of art and business is particularly fitting for a museum housed in Palazzo della Mercanzia, where Florence’s trade guilds met to commission famous artists to decorate the city, including Michelangelo and his David statue. “The history of turmoil, passion and creativity in this place is amazing,” said Amfitheatrof, in charge since the museum opened in 2011, who explained that half the proceeds from ticket sales go toward renovating local art works. Most of the museum is devoted to Gucci products through the ages starting with suitcases from the beginning of the 1920s when founder Guccio Gucci opened his first store inspired by his time as a bellboy at the Savoy Hotel in London. The diamond pattern and the red-and-green stripes that are still used on Gucci products today are already discernible in the early works, which have inspired some of the latest collections by creative director Frida Giannini. One spotlit room is dedicated to Gucci dresses worn for film awards like the shimmering gold dress made for “Gossip Girl” star Blake Lively and some feather and chiffon numbers for Cameron Diaz, Salma Hayek and Jessica Chastain. The museum guards the Gucci archives in a basement which is strictly off-limits for visitors, and has special agreements with auction houses and antique dealers around the world to purchase historic Gucci products. The collection is displayed in glass cases and is accompanied by explanatory videos and mood music, with collections treated as true works of art. It has become a major draw for international fashion students, as well as Florentines curious about a local brand that has become a global fashion icon. In its first year of operation last year, it had 60,000 visitors. There is a strong emphasis on the evolution of Gucci themes, like the stirrup patterns and horseshoe buttons on women’s caftans from the 1970s. The use of bamboo wood for handbag handles and the mix of leather and textile for suitcases were due to leather shortages during World War II. Even the use of floral patterns was fortuitous — the product of a request for a silk neckscarf by Grace Kelly at a time when Gucci was not producing any. Aside from a Gucci-themed Cadillac dominating one room, the collection is perhaps surprisingly un-blingy and contains a bewildering array of Gucci products from sledges to backgammon sets, from drinking horns to surf boards. Amfitheatrof said: “Even though Gucci’s become a massive machine, when you go back to the roots, it’s exactly the same. It’s the DNA of Gucci.”

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today modern art light shines at gucci museum in florence Arab Today, arab today modern art light shines at gucci museum in florence

 



Arab Today, arab today
Arab Today, arab today Nasima Gamei revives Algerian heritage in jewelries

GMT 22:42 2017 Thursday ,23 February

Nasima Gamei revives Algerian heritage in jewelries
Arab Today, arab today Saudis await visitors but will they come?

GMT 11:54 2017 Thursday ,23 February

Saudis await visitors but will they come?
Arab Today, arab today Sarah Belamesh designs antiques of "ceramic"

GMT 19:45 2017 Monday ,20 February

Sarah Belamesh designs antiques of "ceramic"
Arab Today, arab today Blind sheikh buried in Egypt

GMT 06:32 2017 Thursday ,23 February

Blind sheikh buried in Egypt
Arab Today, arab today Media host Mona Iraqi stresses her show's success

GMT 15:32 2017 Wednesday ,22 February

Media host Mona Iraqi stresses her show's success
View News in Arabic - Culture: أخبار الثقافة والفنون
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today To hold social dialogue over secondary school

GMT 07:43 2017 Wednesday ,22 February

To hold social dialogue over secondary school
Arab Today, arab today UK appoints 1st Scotland Yard chief in 188 years

GMT 05:14 2017 Thursday ,23 February

UK appoints 1st Scotland Yard chief in 188 years
Arab Today, arab today Ex-yoga missionary unleashes rage

GMT 12:16 2017 Thursday ,23 February

Ex-yoga missionary unleashes rage
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today Tesla back into red but revenue grows

GMT 07:27 2017 Thursday ,23 February

Tesla back into red but revenue grows
Arab Today, arab today Nissan enhances sales in most markets

GMT 14:08 2017 Monday ,20 February

Nissan enhances sales in most markets
Arab Today, arab today Salma Rashid happy for 'A Whisper of Love'

GMT 05:19 2017 Tuesday ,21 February

Salma Rashid happy for 'A Whisper of Love'
Arab Today, arab today Milan laughs while Rome cries

GMT 10:28 2017 Wednesday ,22 February

Milan laughs while Rome cries

GMT 06:41 2017 Monday ,20 February

Janat pleased for issuing 'Good Morning'

GMT 12:35 2017 Tuesday ,21 February

63-Year-Old Woman Delivers Baby

GMT 20:02 2017 Tuesday ,21 February

Nohan Seyam designs beautiful accessories

GMT 15:53 2017 Tuesday ,21 February

Small ponds have outsized impact

GMT 23:29 2017 Thursday ,16 February

Home built on sand castles-style costs $8m

GMT 07:51 2017 Wednesday ,22 February

Mom's immune system accepts babies

GMT 17:46 2017 Saturday ,18 February

Tourist guide reveals methods of tourist attractions

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 12:22 2017 Monday ,20 February

Kanye West puts hijab-wearing model
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday