Arab Today, arab today jordanian ceramics studio silsal breaks out of the mould
Last Updated : GMT 05:29:19
Arab Today, arab today
Arab Today, arab today

Jordanian ceramics studio Silsal breaks out of the mould

Arab Today, arab today

Arab Today, arab today Jordanian ceramics studio Silsal breaks out of the mould

Amman - Arabstoday

Forgive the cliche, but more often than not, beauty resides in simplicity. Proof can be found in one of Jordan\'s most iconic contemporary shops, Silsal. The name translates to \"clay\" in Arabic - a choice akin to labelling a bakery \"cake\" or a department store \"fabric\" - and purity of design is the focus at the ceramics and furniture shop. Inside this atelier\'s gallery in Jabal Amman is the stunning collection of ceramic designs that gave the shop its name: vases, bowls, plates, trays, teacups, coffee mugs, lamps and more testify to the myriad ways in which clay can be shaped. There is also a new line of furniture and accessories. At the rear of the gallery, Samar Habayeb, Silsal\'s director and chief designer, is inspecting a new batch of pieces. Producing each piece requires 25 people working in tandem during seven stages over two months. All work takes place on site, and whenever possible, all materials are local - even the glazes are homemade. Samar inspects every piece before it leaves the workshop, scrutinising the composition and the details of the design. \"Take these four but not this one - look at the crack there,\" she tells an assistant. \"It\'s one of the worst parts about making ceramics by hand,\" she explains. \"After we put the pieces into the kiln, there\'s nothing we can do if there\'s a mistake.\" Samar\'s mother and aunt, Reem and Rula Atalla, started the business when Samar was barely five years old, and she\'s grown up with the shop. \"There was no workshop and no staff when we first opened, just my aunt Rula and mother using a small potter\'s wheel and kiln in my aunt\'s basement,\" she recalls. The sisters\' goal of preserving traditional ceramic craft came hand in hand with developing the country and offering gainful employment. Soon, the handmade crafts became popular with both Ammanis and tourists visiting Jordan. Eighteen years in, the business had earned Silsal a sterling reputation in Jordanian society, and had become the go-to gift shop for individuals, families, foreign embassies and corporations. But for the founding sisters, sustaining the business, serving customers, and dealing with all those chipped plates and imperfect glazes just became too much. \"My mother and my aunt told the rest of our family, \'It\'s been 18 years. We\'ve had great success but we\'ve never made a profit and both of us want to retire,\'\" explains Samar, who at the time was completing an architecture degree. \"I had these plans in place, but when my mother offered the job, I couldn\'t resist the challenge.\" She quickly changed gears, enrolling in a ceramics programme at Cardiff University in the UK, and returned to Amman to take the helm of Silsal. Four years later, the 27-year-old designer has already made a deep impression. Last winter, she took Silsal into the furnishings arena, designing a diverse line of tables, stools and chairs whose common thread is simplicity of form, experimentation with materials, and homage to Silsal\'s signature ceramic motifs. Samar printed Arabic calligraphy onto a steel tripod stool, for example, and set a pastiche of ceramic Arabic letters directly into the wood of a side table. \"The point at which two materials meet is so very important,\" she says, before explaining that setting Arabic letters into wood requires tracing, then carving out the exact position for the piece. Some tables have as many as 100 letters. The commitment to quality and beauty, however, is the priority, and Silsal\'s reputation for this accounts for the high demand for custom tables, chairs and, of course, ceramics. In ceramics, Silsal\'s bread and butter, Samar has also given the atelier new directions. She maintained the traditional motifs such as Kufi Arabic calligraphy and a circular design inspired by an 11th-century Samarkand plate, but the catalogue is wider and cooler. On the rims of bowls, plates and trays, she has encouraged experimentation with block calligraphy, with the edge carved to correspond with the curves and notches of the Arabic script. Many bowls, cups and vases also feature a retro floral print, evocative of 1960s wallpaper patterns, and the modernist influence is increasingly apparent. The unique blend of Arabic and modern aesthetics in such a bespoke style is earning Silsal wider recognition - and demand - beyond Jordan. Last month, Samar began selling Silsal\'s furniture at Kuwait\'s BTZ Gallery, which also sells Silsal ceramics. Silsal will also be present at the next edition of Maison et Objet, the premier biannual design expo in Paris. In addition, the shop\'s online store is attracting customers from around the world. While her vision for the company includes further global expansion, the integrity and craftsmanship at the heart of Silsal remain immovable. \"When people think of modern Arabic ceramics and design, I want them to think of Silsal,\" she says. \"But I also want them to think of Jordan and the people of Jordan who make each piece.\"

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today jordanian ceramics studio silsal breaks out of the mould Arab Today, arab today jordanian ceramics studio silsal breaks out of the mould

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today jordanian ceramics studio silsal breaks out of the mould Arab Today, arab today jordanian ceramics studio silsal breaks out of the mould

 



Arab Today, arab today
Arab Today, arab today Designer Aql Faqih aspires to innovation

GMT 18:41 2017 Friday ,20 October

Designer Aql Faqih aspires to innovation
Arab Today, arab today Malaysia Airlines picks new CEO

GMT 12:54 2017 Saturday ,21 October

Malaysia Airlines picks new CEO
Arab Today, arab today Etiquette expert underlines importance of gifts

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts
Arab Today, arab today Residents get glimpse of Raqa in ruins

GMT 07:10 2017 Saturday ,21 October

Residents get glimpse of Raqa in ruins
Arab Today, arab today Hiring not part of Alibaba pledge

GMT 11:26 2017 Wednesday ,18 October

Hiring not part of Alibaba pledge
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today World's deepest lake in peril

GMT 15:54 2017 Friday ,20 October

World's deepest lake in peril
Arab Today, arab today Ex-French minister Dati wants tough action

GMT 10:54 2017 Thursday ,19 October

Ex-French minister Dati wants tough action
Arab Today, arab today Delhi braces for pollution 'airpocalypse'

GMT 16:07 2017 Friday ,20 October

Delhi braces for pollution 'airpocalypse'
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today EU raids automaker BMW

GMT 11:06 2017 Saturday ,21 October

EU raids automaker BMW
Arab Today, arab today Sweden to get biggest car factory

GMT 14:10 2017 Friday ,20 October

Sweden to get biggest car factory
Arab Today, arab today Actress Mona Zaki praises husband’s role

GMT 08:15 2017 Thursday ,19 October

Actress Mona Zaki praises husband’s role
Arab Today, arab today Massacre fears spark race

GMT 19:09 2017 Thursday ,19 October

Massacre fears spark race

GMT 08:57 2017 Wednesday ,18 October

Actress Shery Adel happy for Egypt’s qualification

GMT 18:15 2017 Monday ,16 October

British actress becomes fifth woman

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam

GMT 16:00 2017 Wednesday ,18 October

Climate-disrupting volcanoes helped topple

GMT 10:46 2017 Saturday ,05 August

Nanis reveals simple ideas for home renovation

GMT 09:56 2017 Friday ,20 October

Privacy Groups Warn of Perils

GMT 08:04 2017 Thursday ,19 October

Second US judge orders freeze

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 20:46 2017 Thursday ,19 October

Qualcomm files lawsuits in China to ban iPhones

GMT 16:53 2017 Saturday ,02 September

Mai importance of gifts during Eid Al-Adha
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday