President Xi Jinping has vowed to promote China's cultural soft power by disseminating modern Chinese values and showing the charm of Chinese culture to the world. Efforts are needed to shape China's national image, Xi said when delivering a speech at a group study session of members of the Political Bureau of the Communist Party of China Central Committee on Monday. Xi called for efforts to promote advanced socialist culture, deepen reform in the cultural system, and enhance people's cultural creativity, moves that he believed will raise China's overall cultural strength and competitiveness. To strengthen China's soft power, the country needs to build its capacity in international communication, construct a communication system,better use the new media and increase the creativity, emotional appeal and credibility of China's publicity, Xi said. "The stories of China should be well told, voices of China well spread, and characteristics of China well explained," the President said. Xi stressed more publicity for modern Chinese values, or socialist values with Chinese characteristics.