International Bank of Qatar (IBQ) has re-launched its private banking brand identity, unveiling new private banking logo. The re-brand initiative reinforces the bank’s ongoing transformation to remain the customer–centric and expertise-led financial organisation in Qatar, according to a statement. With a market leading, comprehensive suite of banking and wealth management products and services as well as access to National Bank of Kuwait’s regional and international reach, IBQ Private Banking has maintained its position as a leading Qatari bank, the statement said. “We have developed enduring and long lasting relationships with our clients for more than five decades, making us perfectly positioned to help our clients meet their financial and wealth management objectives by offering them access to a global network and high-quality advisory services from a truly trusted and reliable partner,” the bank’s managing director Jabra Ghandour said. Highlighting that the global investment landscape is changing daily, Chaouki Daher, head of private banking at IBQ, said the bank’s guiding principles were providing long-term value and up-to-date perspectives to clients as well as a well-measured, cautious approach to risk and due diligence. “We want to help our clients make informed decisions and build their wealth in line with their expectations within a risk-controlled environment,” he added.