samsung delays its new phone and showcases tablets instead
Last Updated : GMT 06:49:16
Arab Today, arab today
Arab Today, arab today
Last Updated : GMT 06:49:16
Arab Today, arab today

Samsung delays its new phone, and showcases tablets instead

Arab Today, arab today

Arab Today, arab today Samsung delays its new phone, and showcases tablets instead

Chief Marketing Officer of Samsung Electronics Europe, David Lowes
New York - Arab Today

Samsung’s product showcase Sunday is notable for what’s missing: a new flagship phone.

Instead, Samsung is spotlighting new Android and Windows tablets after delaying the Galaxy S8 smartphone - an indirect casualty of the unprecedented September recall of the fire-prone Note 7 phone . The new tablets will carry the Galaxy brand and come with many of the Note 7’s features, including the S Pen stylus and screens with rich colors.

Consumers will have to wait at least a few weeks longer for details on Samsung’s next major smartphone. That’s partly so that Samsung wouldn’t have to share the stage with its smartphone rivals at the Mobile World Congress trade show, which begins Monday in Barcelona, Spain. The delay also gives Samsung more time to make sure it has done everything right, given that any minor bug will surely draw outsized attention.

“The microscope is going to be firmly on Samsung,” said Geoff Blaber, an analyst with the research firm CCS Insight.

About the tablets
Samsung said the new tablets will go through extensive safety checks put in place after dozens of Note 7 phone overheated and in some cases exploded. Those incidents prompted aviation authorities to ban them on flights; Samsung eventually killed the product.

Samsung now wants everyone to focus on its tablets’ most notable features:
- The new Galaxy Tab S3, running Google’s Android system, will have a glass back and metal frame, borrowing designs from Samsung’s smartphones. The screen technology, called AMOLED, offers richer colors and purer blacks than standard LCD screens. The display will support high-dynamic range, a feature that promises brighter whites, darker blacks and a wider range of colors - at least for the handful of video titles produced with that capability.

- For those wanting a laptop replacement , Samsung is releasing the Galaxy Book with Microsoft’s Windows 10 and more powerful processors from Intel. Only the 12-inch version will get AMOLED, though; the 10-inch Galaxy Book will use LCD. Both models come with a keyboard attachment, something sold as an optional accessory for the S3. The Galaxy Book is Samsung’s answer to Apple’s iPad Pro and Microsoft’s Surface devices.

All models come with Samsung’s S Pen and include standard features from the Note phones, such as taking on-screen notes when the phone is locked. But unlike the Note, these tablets lack spring-loaded cavities for storing the stylus.

Prices and release dates haven’t been announced.

Samsung also said that its Gear VR virtual-reality headset will now come with a hand-held controller, matching Google’s Daydream View offering.

Phone competition
The absence of a new Samsung phone gives rivals a chance to shine.

LG, for instance, is pushing a G6 phone that is slightly smaller than the Note 7 but matches the doomed phone’s 5.7-inch screen size. LG is also matching major rivals in offering water and dust resistance, though in doing so, it got rid of an ability to replace the battery with a spare - a feature LG had long cited to set itself apart from rivals.

LG also redesigned the insides to separate the two main sources of heat - the main processor and the display driver - while doubling the separation between the battery’s positive and negative chambers. The fact that these under-the-hood improvements are getting any mention at all shows the climate all phone makers are navigating after the Note 7 fires.

Meanwhile, Motorola has a new version of its mid-range Moto G phone, while Chinese smartphone maker TCL is unveiling a BlackBerry Android phone with a physical keyboard after BlackBerry gave up on making hardware itself. And the classic Nokia 3310 phone from the year 2000 is coming back; although it’s not a smartphone, the device is popular for its durability.

It’ll be tough, though, for any company to stand out as innovation in smartphones slows down.

The challenges are underscored by the fact that only Apple appears to have benefited from Samsung’s troubles. According to research firm IDC, worldwide iPhone shipments grew 5 percent in the fourth quarter, compared with the previous year. That’s about the same as what Samsung lost.

Even after the Note 7 recall, many consumers decided to stay with Samsung, analysts say. Switching to the iPhone means learning a new operating system and buying new apps, while Google couldn’t produce enough of a promising Android contender, the Pixel, to meet demand.

Samsung’s next phone
Samsung took a $5.3 billion hit on its earnings in recalling millions of Note 7 phones. Its reputation also took a hit - but not necessarily permanently.

“In the process of addressing the situation, I think Samsung buys back some of the good will with consumers,” said Ramon Llamas, an analyst with IDC.

“What people want is an assurance that it doesn’t happen again.”

This could mean being more conservative in the S8 features, though it also needs some breakout features to restore excitement in the brand. Llamas said that could come through software features, such as S Voice, a voice assistant rivaling Apple’s Siri, or Samsung Flow, a way for multiple devices to work together. The new tablets will come with Samsung Flow so that you can make phone calls and answer texts using the tablet as a bridge to a phone sitting on the table or in your pocket.

Blaber said Samsung was smart in delaying the launch of the S8, as it needs a smooth rollout to recover.

Source : Al Arabiya

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

samsung delays its new phone and showcases tablets instead samsung delays its new phone and showcases tablets instead

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

samsung delays its new phone and showcases tablets instead samsung delays its new phone and showcases tablets instead

 



GMT 16:16 2014 Wednesday ,10 September

Samirah Ibrahim receives Saudi cultural attaché

GMT 09:32 2017 Sunday ,24 September

China confirms will limit oil exports to North Korea

GMT 19:56 2016 Saturday ,17 September

Typhoon Meranti death toll rises to 28

GMT 09:40 2018 Monday ,01 January

OIC Summit opens in Kazakhstan

GMT 06:37 2015 Monday ,07 December

Iran film directors protest colleague's jail term

GMT 18:37 2017 Friday ,25 August

Mental health issues should be prioritized

GMT 04:39 2017 Thursday ,31 August

Trump vows to right 'self-destructive' tax code

GMT 05:29 2017 Tuesday ,22 August

Celebrations across India on 71st Independence Day

GMT 10:54 2017 Wednesday ,11 October

Child obesity grows tenfold since 1975

GMT 02:31 2016 Tuesday ,06 December

Dubai Women Establishment delegation participates

GMT 04:29 2018 Wednesday ,19 September

North and South Korea: Kim and Moon hail new future

GMT 14:18 2013 Monday ,19 August

Newlywed Lebanese couple pose at car bomb site

GMT 11:11 2011 Friday ,12 August

Palestinian university ranks seventh in Arab world

GMT 15:16 2015 Wednesday ,26 August

UAE ambassador attends charity ceremony in Qalubiya

GMT 16:59 2016 Tuesday ,26 July

Hedge funds in new cycle of oil short-selling
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday