nokia 3310 is back — and so is snake
Last Updated : GMT 06:49:16
Arab Today, arab today
Arab Today, arab today
Last Updated : GMT 06:49:16
Arab Today, arab today

Nokia 3310 is back — and so is 'Snake'

Arab Today, arab today

Arab Today, arab today Nokia 3310 is back — and so is 'Snake'

Nokia 3310 devices are displayed after their presentation ceremony at Mobile World Congress in Barcelona, Spain, February 26, 2017.
Barcelona - Arab today

Nokia is making a comeback with a bang after launching two smartphones — Nokia 3 and 5 — and a revamped version of the classic feature (basic) phone — 3310.

“We are starting the next chapter for Nokia. Users will find the true Nokia brand attitudes such as reliability, simplicity, ease of use, human touch and quality in our devices,” Arto Nummela, CEO of HMD Global, told Gulf News after the launch.

HMD Global owns the Nokia brand of smart phones and tablets, and Nummela is an ex-Nokia staff member.

“We have such a unique brand and world-over people know and trust Nokia," he said.

"Finally, we have Android in Nokia. The phones will run pure Android version similar to Google Pixel phones. We and Google will jointly enhance the Nokia brand and Goggle trusts our product people to put the right kind of inputs into the phone, including Google Assistant,” Nummela added

When asked why Nokia is targeting the under €250 range (DhDh972), he said that 50 per cent of the people who buy devices globally pay between €100 and €300, making it the biggest volume segment.

“We want to start with that price point and find a new generation of Nokia fans. We want to be one of the top Android players in coming years,” he said.

More fun 

Nokia, also showcased a Nokia watch with health features which will come in the second quarter of this year.

“We were getting a lot of demand from the fans to reissue Nokia 3310. So, we decided to have some fun and create it more vibrant,” he sai

The 5.2-inch Nokia 5 will have a 1.4Ghz octa-core processor with 2GB of RAM and 16GB of internal storage. The MicroSD card supports up to 256GB of additional storage capacity.

It also houses 13MP rear and 8MP front cameras. It is priced at €189. 

Nokia 3

The 5-inch Nokia 3 will have 1.4GHz processor with 2GB of RAM and 16GB of internal storage, while microSD card supports up to 256GB of additional storage capacity. It features an 8MP front and rear cameras and priced at €139.

The 2.4-inch Nokia 3310 has 2MP rear camera with 22 hours of talk time and with vibrant colours. It is priced at €49.

“Our focus is not just on 5G, despite most of the revenues coming from the telecom sector, but we also want to increasingly get closer to consumers, create the new user-experience and human forms of technology,” said Rajeev Suri, CEO of Nokia.

“We are celebrating a new era for Nokia and HMD. We would not licence the Nokia brand to anybody and I found HMD to be the right partner to drive this business forward. I love what they have done and excited about what they have done,” he said.

Nokia also announced that the Snake game will be snaking its way back into people’s hearts with a new version available to play on Messenger, part of Facebook’s Instant Games cross-platform experience.

More nimble and 'new' Nokia

Ian Fogg, Head of Mobile Analysis at IHS Markit, said that HMD is not old Nokia. It is a start-up with a start-up’s ambition. But, it has an existing brand to provide a kick start.

“HMD must appeal to those consumers who recall the Nokia brand from when Nokia was the leading handset and smartphone manufacturer in the early 2000s while establishing Nokia as a modern and up to date brand again known for innovation,” he said.

Fogg said that HMD is not aiming to achieve similar volumes to Nokia in its prime. It does not need to be a major success and be profitable because of its different business model and organisational structure to old Nokia.

HMD is working in conjunction with Foxconn to bring innovative new Nokia handsets to the market.

At its peak in 2008, Nokia Corporation, Inc. was the world’s top phone company. It shipped 468 million handsets, of which 60 million were smartphones. It had a mobile market share of 41 per cent. No handset player has anything like that dominance of the market today: current leader Samsung just had a 19 per cent share in 2016.

“We expect HMD to offer more premium handsets, especially centred around imaging capability, once HMD has had a little more time for its research and development teams to operate. Once complete, the goal is for the portfolio for each product to be indistinguishable from a true Nokia-made handset and fully deliver on the brand promise,” he said.

By the numbers

  • The new Nokia 3310 will have 22 hours of talk time (10x more than original)
  • Launched in 2000, Nokia’s original 3310 sold nearly 120 million units worldwide
  • 3310 was discontinued in 2005, making it one of the world’s best-selling mobile phones
  • In addition to the new 3310, 3 new smartphones also launched — the Nokia 3, Nokia 5 and Nokia 6
  • Nokia was the world’s top mobile maker between 1998 and 2011
  • Nokia was overtaken by South Korean rival Samsung after failing to respond to the rapid rise of smartphones
  • Its telephone brand remains widely recognised, especially in developing markets.
  • Nokia sold its entire handset business to Microsoft Corp in 2014

source : gulfnews

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

nokia 3310 is back — and so is snake nokia 3310 is back — and so is snake

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

nokia 3310 is back — and so is snake nokia 3310 is back — and so is snake

 



GMT 16:16 2014 Wednesday ,10 September

Samirah Ibrahim receives Saudi cultural attaché

GMT 09:32 2017 Sunday ,24 September

China confirms will limit oil exports to North Korea

GMT 19:56 2016 Saturday ,17 September

Typhoon Meranti death toll rises to 28

GMT 09:40 2018 Monday ,01 January

OIC Summit opens in Kazakhstan

GMT 06:37 2015 Monday ,07 December

Iran film directors protest colleague's jail term

GMT 18:37 2017 Friday ,25 August

Mental health issues should be prioritized

GMT 04:39 2017 Thursday ,31 August

Trump vows to right 'self-destructive' tax code

GMT 05:29 2017 Tuesday ,22 August

Celebrations across India on 71st Independence Day

GMT 10:54 2017 Wednesday ,11 October

Child obesity grows tenfold since 1975

GMT 02:31 2016 Tuesday ,06 December

Dubai Women Establishment delegation participates

GMT 04:29 2018 Wednesday ,19 September

North and South Korea: Kim and Moon hail new future

GMT 14:18 2013 Monday ,19 August

Newlywed Lebanese couple pose at car bomb site

GMT 11:11 2011 Friday ,12 August

Palestinian university ranks seventh in Arab world

GMT 15:16 2015 Wednesday ,26 August

UAE ambassador attends charity ceremony in Qalubiya

GMT 16:59 2016 Tuesday ,26 July

Hedge funds in new cycle of oil short-selling
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday