Arab Today, arab today growth spurt in english for tots
Last Updated : GMT 00:00:56
Arab Today, arab today
Arab Today, arab today

Growth spurt in English for tots

Arab Today, arab today

Arab Today, arab today Growth spurt in English for tots

Beijing - XINHUA

As more and more Chinese parents look for ways to give their children a head start in school, a new market for preschool English instruction is emerging, and showing great growth potential, according to an education analyst. "In recent years, parents (in China) have shown a growing awareness of the need to invest in children's training and education at an early age. They don't want their children to lose their competitiveness at the starting line," said Zhang Yang, an analyst with Huidian Research. The next few years could be a golden age for the development of a preschool English instruction market in China, which is expected to grow at a rate of more than 20 percent, according to a Huidian report entitled "In-depth Research and Development Forecast of China's Children English Training Market, 2013-2017". The report finds an enormous potential consumer base for preschool English education services in China, where there are about 180 million children under the age of 8 and more than 20 million babies are born annually. An increase in average family income also contributes to the market's rosy outlook, Zhang said. "With a higher income, along with the growing awareness of the benefits of English education at an early age, we expect more resources to be allocated for preschool English education," she said. "There is a great appetite in China to learn English and that applies to all ages really," said Brendan O'Grady, communications director at Pearson International, an education publishing service provider. "There is a growing awareness among parents that English is a valuable skill for their children to learn - especially for the growing middle class, many of whom aspire to having their children study overseas or work for multinational corporations." Currently Pearson - along with the Walt Disney Co and the New Oriental Education & Technology Group Inc - make up about 30 percent of the market for children's English training, said Zhang, who explained that the preschool market is still in an "exploratory stage", which translates into opportunities for growth. "Thousands of schools have already entered the preschool market," Zhang said. "The barrier to entry is very low, so it is very easy to join the flow." The emerging market is also unregulated, with no policies to help it develop, Zhang added. Therefore, many services leave customers unsatisfied. Tao Dajiang regularly takes his 3-year-old daughter to an English training school in Beijing because the public kindergarten she attends does not offer English. Tao said he had a hard time choosing the right school. "I don't prefer foreign brands such as Disney, because for one thing, they're too expensive," he said. "For another thing, their system might not be suitable for the Chinese. Some classes are designed for native English speakers, not for Chinese kids." Tao found that most domestic services simply used materials from foreign systems, which caused similar problems. Courses such as Lily English try to get children to think in English and immerse them in an English-speaking environment, but those children have to spend too much time in too many classes, he said. As for the domestic programs that design their own materials, the quality varies greatly, which confuses parents even more, Tao said. "I think there is a general consensus among parents born in the '80s to avoid exam-oriented education," Tao said. "But in terms of English education, we can't really tell which type of class is better." "What I want is simply for my kid to enjoy learning English, have basic communication skills and not be afraid of foreigners," Tao said. Nini Suet, CEO of Shang Learning, a newly founded boutique education consultancy, said it does not necessarily take a very sophisticated product or a strong teaching team to cater to the preschool English education market. That's why she chose to go after the adolescent market instead, she said. "The (preschool) market is very scattered," she said. "There are good ones, but oftentimes they just license from foreign content providers and find a place to teach."

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today growth spurt in english for tots Arab Today, arab today growth spurt in english for tots

 



Arab Today, arab today
Arab Today, arab today Tourism shows signs of recovery

GMT 09:59 2017 Monday ,20 February

Tourism shows signs of recovery
Arab Today, arab today Sarah Belamesh designs antiques of "ceramic"

GMT 19:45 2017 Monday ,20 February

Sarah Belamesh designs antiques of "ceramic"
Arab Today, arab today Top Yemen commander killed

GMT 09:55 2017 Wednesday ,22 February

Top Yemen commander killed
Arab Today, arab today Media host Mona Iraqi stresses her show's success

GMT 15:32 2017 Wednesday ,22 February

Media host Mona Iraqi stresses her show's success
View News in Arabic - Education: كتب ومراجع وأبحاث
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today To hold social dialogue over secondary school

GMT 07:43 2017 Wednesday ,22 February

To hold social dialogue over secondary school
Arab Today, arab today 63-Year-Old Woman Delivers Baby

GMT 12:35 2017 Tuesday ,21 February

63-Year-Old Woman Delivers Baby
Arab Today, arab today Milan laughs while Rome cries

GMT 10:28 2017 Wednesday ,22 February

Milan laughs while Rome cries
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today Nissan enhances sales in most markets

GMT 14:08 2017 Monday ,20 February

Nissan enhances sales in most markets
Arab Today, arab today Competes Sweden and Germans by S90

GMT 22:36 2017 Thursday ,16 February

Competes Sweden and Germans by S90
Arab Today, arab today Janat pleased for issuing 'Good Morning'

GMT 06:41 2017 Monday ,20 February

Janat pleased for issuing 'Good Morning'
Arab Today, arab today Small ponds have outsized impact

GMT 15:53 2017 Tuesday ,21 February

Small ponds have outsized impact

GMT 06:34 2017 Sunday ,19 February

Ahmed Fahmy stresses he did not ignore singing

GMT 06:50 2017 Wednesday ,15 February

Tragic fluctuations of Bakhtiari's life revealed

GMT 14:29 2017 Monday ,20 February

Prepares to present her new collection

GMT 14:06 2017 Friday ,17 February

London to tax old cars

GMT 23:29 2017 Thursday ,16 February

Home built on sand castles-style costs $8m

GMT 05:15 2017 Tuesday ,21 February

Omega 3 can reduce asthma cases

GMT 19:16 2017 Friday ,17 February

Aziz House ready to host the tourists

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 12:39 2017 Monday ,20 February

newest smartphone another winner for Huawei

GMT 19:10 2017 Friday ,17 February

Hats, scarves add beauty to women
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday