du has been awarded the Best Satellite Services Innovation of the Year award at the 12th annual Digital Studio Awards held recently at Conrad Dubai.
Last year, the UAE telecommunications company integrated its broadcast and telecom assets to create a world-class media platform and support the growth of the industry throughout the Middle East. du’s media platform enables seamless content distribution over satellite through its Samacom Teleport, and Over The Top (OTT) through the datamena ICT hub. For the first time, broadcasters can manage all of their distribution from one platform in the region, which simplifies the operation and increases their control over their content. The platform has established itself as a hub for content distribution in the region as it empowers various members of the media ecosystem, including broadcasters, telecom and cloud service providers, as well as content owners and vendors, to meet, connect and exchange services amongst one another.
"At du we are actively diversifying our business by pursuing new revenue streams for the benefit of entire communities. We are providing a simple solution for our customers to reach their end-customers. By focusing on the customer rather than on the technology, we are evolving our own business model and ultimately innovating the experience for our customers. This win is testament to the fact that we are getting it right, and we will continue to pursue the path to excellence in the future," said Abou Moustafa, Vice President Enterprise Managed Services and datamena.